What do you feel when you start something new? Is it excitement for the promising outcomes or fear for the possibility of failure? Often, when we start driving for dollars on a completely different territory, we are overwhelmed by the things around us, and these cause us to tumble down the road eventually. DFD Mastery founder Zack Boothe had his fair share of mistakes when he first got into real estate. In this episode, he sits with Moneeka Sawyer to share how he turned these mistakes into lessons and how he managed to conquer the real estate wholesaling industry. Listen in as Zack discloses the insider secrets you will need to make money in real estate.
I am so excited to welcome back to the show, Zack Boothe. We had him on the show a little while ago, and I fell in love with his strategy, personality, and values. I loved talking to him back then. I wanted to chat with him again, and I thought I’d share that conversation with you this time too. I’m excited to have him back on the show. For those of you that don’t remember him, a few years ago, Zack Boothe was a window cleaner. You can even find his window cleaning tutorial videos on YouTube with millions of views.
However, Zack always dreamed of being a real estate investor. Taking a leap of faith, he walked away from window cleaning. Within a handful of years, he was making over $1 million per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money in real estate. He is here to share his insider secrets to finding massively discounted properties, regardless of your experience level. Zack, welcome back to the show.
Thanks for having me.
Could you tell us your story again? It’s so engaging and fascinating.
I tell the story so much, sometimes I get deep into it, sometimes I don’t get as deep, but my business story is I grew up working because my dad required it. When I was eleven, I started working in the family lawnmowing business. When I was fifteen, I quit the family business and started working for others. I started framing houses and doing finished carpentry.
My dad grew up in a rough situation. He wanted me to become a man very fast. He wanted me to take ownership of my life. I love him to death and I’m so grateful for it because he kicked my butt. It was his way or the highway, but at sixteen years old, he cut me off financially. He said, “You’re a man now. If you want to buy anything, you got to buy it.” He paid for my housing and my food, and that was it. If I wanted to play high school basketball, go on dates, or buy a car, he wouldn’t even co-sign a loan.
At sixteen, I had been working a lot. I found at that point, trading dollars for the time was not possible. I didn’t have enough time to give to do all this stuff I wanted to do, to go to school, play basketball, and have some fun in my life. At seventeen, I started my first business, which was the window cleaning business. I remember the first day I made $100 in a couple of hours. I was like, “That’s $50 an hour. Holy crap.”
I remember the first time I made $1,000 in a day, and I grew that business for almost a decade. By the time I walked away from that business, I had 3 trucks and had 13 or 14 employees at one time. It was a great experience. I learned a ton, but the bigger I got, the less money I made. There was an optimal size for profitability. It was me, 2 or 3 other employees, 2 trucks, and that was it. I had brought on a partner at the time. Our vision for the business was completely different. I felt stuck. The big thing that pushed me over the edge to get out of that and to do something different was the day my son was born.
I remember the day he was born. I was so beat up because all I could worry and think about was how am I going to pay the medical bills. I was so upset about that because I wanted to be an amazing dad and be present for my wife. It was the most beautiful moment to be a part of and then I was mad at myself that all I could think about was the money.
People always say, “just love yourself for who you are,” but there’s more power in encouraging people to be proud of who they can become.
I was upset about the money and I was upset of myself for being upset about the money. It bothered me. I felt inadequate, like a failure, and like I was failing my family. I get emotional every time I say this, “I wanted to give more. My wife deserved more.” My wife believed in me. I remember telling her I was going to drop out of college and be a full-time entrepreneur. I was so afraid to tell her. She said, “That’s fine. I believe in you.” That was her response. There was no fear or doubt. I was like, “I have to prove her right,” and I wasn’t proving her right. I felt like I was not living up to the expectation that I had set for myself. Real estate was what I looked to change all that for me.
You said something that was so key here that transformed me at the moment. We set expectations for ourselves. Sometimes those expectations are based on the people that we love. She believed in you. You wanted to make her happy, but in the end, the only way to get to the place that you wanted to be was to be able to meet your own expectations.
I love that your wife totally trusted you. I love that you wanted to prove her right, but what you said that was so key here was you weren’t meeting your own expectations. Ladies, this is one of those things I want you to know, is that we earn our own right to respecting ourselves. We do that by keeping promises to ourselves and by meeting our own expectations and not lowering them.
That’s so powerful because there are so many people that will say, “Love yourself as you are.” It’s like, “Why don’t you encourage people to be proud of who they can become?” We all have so much potential.
I believe in both, love yourself as you are, and always understand that you have so much more potential. I love that word. Love yourself today and allow yourself to become an even better version of yourself by aspiring to that potential.
I look back when I took that plunge when I walked away from something that was semi-comfortable because I was doing it for several years, but it wasn’t fulfilling my needs and meeting my expectations. I took a risk and I went for something new. That journey of getting to where I am now brought a lot of confidence, self-respect, and happiness, I learned a lot about myself. I had to become a different person and become more of the person I wanted to become to accomplish those goals. One of the cool things is, did I love myself before? Yes. Do I love myself even more now? Yes.
We have that capacity. With the people that we love, your wife and child, you love them so much today, but you hope that tomorrow you’ll love them even more. It’s not true for everybody, unfortunately, but for those of us that want to live a blissful life, the path is to love yourself and the people that you love to death today. Love them to pieces and know that the capacity for that love to grow is huge.
Love yourself and those people even more tomorrow or the next year. That is the true path to bliss and experiencing love in that huge expansiveness. That’s what I teach. As blissful investors, our businesses create a path for growth. They create a path for learning about joy and learning to respect and love yourself.
I had that moment. That’s what pushed me into getting into real estate. I had to have a change. I wanted to change. I needed to change for more than anything for myself. It wasn’t easy. I made a lot of mistakes. I tried flipping a house and I lost a little bit of money, and I realized I hated that. I bought some rentals and did okay there. Even before my son was born, I had bought a duplex a couple of years before that. That went well. I was like, “I need to do more of that.”
As soon as I decided to take the plunge, I had all these obstacles to buy another rental. They needed 25% down and debt to income. There were all these complications to scale. I was like, “How do I go from paycheck-to-paycheck window cleaner to a multimillionaire and making over $1 million a year? How is that even possible before I’m dead, let alone in the next 5 or 10 years?”
I finally found out about a strategy that made it possible, which I talked about in the last episode, is known as real estate wholesaling. It’s the concept that I can do some marketing. I can find someone that will sell their property at a discount and turn the opportunity for profit. I could pass the opportunity on as a finder’s fee for the money. I didn’t have to close on it, get debt, and take a risk. I just had to find someone that wanted the deal that I found.
I didn’t believe it was possible. I thought it was sounded too good to be true. It was like, “Why would anybody sell it that big of a discount that I could then sell it for at a discount to someone else?” I was trying to figure out, “Is this possible?” There are a lot of gurus, coaches, and stuff out there talking about this, but they’re selling courses. I was like, “Are they just selling courses or they’re helping people?” I had a lot of skepticism.
I was like, “I don’t know if I can trust this.” I took a leap of faith. I paid for a mentor for $10,000. It was a huge mistake, horrible mentor. Everyone thinks he would be like, “He solved the problem.” No, he didn’t solve my problem. He made more problems. I was even more skeptical. What happened was I had given up on the idea and I was back to washing windows.
I washed windows for a guy named Stan. He was a wealthy real estate developer. I’m cleaning his mansion. He’s an older guy. I had to know everything. We sat and talked for an hour and a half. He was the most kind-loving gentleman. He was pouring into me and telling me a story. I was like, “He’s an incredible guy.”
At the end of the conversation, I was like, “Stan, if I could find two rentals, it would be life-changing.” He was like, “That’s convenient. I got these two properties. I don’t want to deal with them. I haven’t collected rents in four months. I’ll sell them to you.” I was like, “How much?” He’s like, “$500,000.” I was like, “I can’t buy them. I don’t have cash. I can’t get a loan for that much,” which was at a massive discount. They were 1-acre horse properties. They’re worth $350,000 each. He was selling them to me for $250,000 each.
He’s like, “That’s fine. I’ll be the bank.” I’m like, “Okay.” He’s like, “Can you put 20% down?” I was like, “No, Stan. I can put $2,000 or $3,000 down.” He’s like, “Okay.” I’m like, “Holy crap.” He’s like, “Let me get the paper.” He goes and gets a white paper and he starts writing down the agreement. I was like, “Stan, hold on. Don’t we need an attorney to draft an actual contract?” He’s like, “No.”
He starts educating me on the process. He’s like, “You’re going to take this to the title company. You’re also going to check with a real estate agent and make sure that’s what they’re worth. You got to confirm that what I’m saying is true.” He’s educating me on how to get these good deals. That experience, long story short with those deals, I ended up doing a rent-to-own with the tenants. They both cash me out within two years. I made over $130,000 profit on those two properties.
It was amazing. I made a fortune. The more valuable to me than the money or the best part of this whole story to me was the a-ha moment that it’s real. It exists. People sell their property at a discount. There are educated people that will trade convenience for price. I needed to find more Stans in my life. I was like, “How do I find Stan? I need Stan on every street corner I walk on. How do we do that?” That experience made me start to believe it was possible. That was the very end of 2016.
You have to give to receive.
The next year, 2017, I started up trying again. It was almost a whole year that went by without finding a deal. I spent a bunch of money on marketing. I signed a $30,000 contract with his online digital marketing company that’s supposed to get me discounted properties. Not only did I never get a deal, I never even got a lead from them. They completely stole my money. That sucked and was very painful.
I made mistake after mistake. What changed everything is the very beginning of 2017. I met my mentor that changed my life. I met a guy named Cody Hofhine. He was business partners with Tom Krol. They were two coaches and they don’t coach anymore, but they taught me how to consistently find sellers that will sell at a discount, build a relationship, and do traditional wholesaling of selling the deal without ever having to close on it.
I joined their program at the beginning of that year and then everything changed. In that first eight months with them, I made over $100,000 profit. For the next twelve months, I made shy of $500,000. The year after that, $1.2 million. It’s allowed me to make large sums of cash, but to cherry-pick my favorite deals, pick up rentals, and it led me into coaching as well.
It led me into helping, serving, giving back, and contributing to other people. That’s why I’m on this show. I want to help, serve, give the gift that was given to me, and give the hope that Stan gave to me. I want people to realize that it is possible, not only to give them that hope but give them the tools and the action steps in what needs to happen to find that success.
It’s interesting because you continue to make a huge amount of money in the wholesaling business and you opted to teach. Talk to me a little bit about that transition because I know a little bit about the story. Ladies, what I’m getting at here is he has an established business, making a huge amount of money and he wants to start another business. Some things have to happen on the back end with that other business in order for him to start a new project.
I want you to see what he’s done and understand that you too, it’s important that as we go out there into the world, whatever business that you’re starting, you want to start it, make it successful before you move to anything else. If you’re spreading yourself too thin between too many things, you don’t get the levels of success that Zack’s talking about. He’s also a very successful coach, so he knows how to do this, but there’s a transition that happened. Zack, could you talk to me a little bit about that?
Becoming a coach was never a plan. I will give you the backstory of why I became a coach will make more sense of why I walked away from so much money. I lost a ton of money to become a coach. What happened towards the end of 2018, it was my second full year of doing wholesaling, and I was going to do shy of $500,000. My mentor, Tom Krol, was putting on a live event in Asheville, North Carolina. I went there, and I spoke. I poured out my heart and shared where I was making money, how I was doing it, and how I was finding these discounted properties. I had come up with a system and a process to do it well.
I felt like I had tapped out my potential, $500,000 a year. I was pinching myself. I was blown away. At that event, I met some people. One of the guys that I met invited me to do a self-help journal for the next year, 2019. The journal is called Living Your Best Year Ever. In that journal, the first 100 pages help you create three big goals for the next year. It talks about who you have to become to accomplish the goals and the kinds of things you have to do. One of my goals was to generate $1 million income that next year.
Reading that, I understood that I had to give away $1 million. It was basically what the principal was taught in there, “If I wanted love, I give love. If I want money, I give money.” You have to give to receive. I was like, “How do I give away $1 million if I’m trying to make $1 million? It’s counterintuitive, but I want to do this. How do we do this?”
I sat down with my wife, I was like, “How do we do this? I want to do this. I want to give back.” She said, “Why don’t you teach some people? You’re amazing at teaching. Why don’t you teach people what you’re doing to make $500,000?” I’m like, “You’re genius.” That’s what I did. I went to my mentor, Tom Krol. I said, “Tom, I need ten people that will implement my marketing system. Find me ten people. I’m going to teach them and coach them because I want to put $1 million into their business. It had everything to do with putting money in their business.”
He said, “First of all, 100%, you’re doing that. I love it. I’m going to help you. I’m going to find the people, but you’re not allowed to coach for free because they won’t take it seriously and won’t implement.” He made me charge him money first. It was only like a couple of thousand bucks. It wasn’t much, but we quickly got those first ten students. I started teaching them what I had learned and what I was doing. The craziest thing happened. The more I taught them, the more I realized how many holes I had in my business and all the mistakes I was making, which were very expensive mistakes.
I look back, it makes me cringe, but because of that, I made $1.2 million that year. It’s because of all the efficiencies that were put in place and what I learned from my students. The more valuable and even better than the money that I made was the love of coaching and the a-ha moment that, “This is what I want to do with my time. This is what I want to do with my life.”
My very first student, a few years later, texted me. He said, “I alone have now made over $1 million from what you taught me.” Michael McLeish in Greenville, South Carolina. Scott Dalinger, his very first deal with me made $113,000, quit his corporate job, and is making an absolute fortune still to this day in Portland. These original students were absolutely crushing it. I found so much fulfillment from it and I wanted to do more of it.
At the end of 2019, we did over $1.2 million and I wanted to go into coaching. I wanted to make that transition. I was still very much a big part of my real estate investing and wholesaling business. I had to find people and replace myself completely, so I didn’t even have to go on appointments. I wanted to keep the business running. The next year after, 2020, when I completely walked away from it, we only did $700,000 in income. Now we’re much higher than we ever were. This last year, 2021 was insane. We made a lot of money. I walked away from money to become a coach.
The first two years of coaching, the first year, I lost $8,000. The next year, I made $600 as a coach because of putting all the people in place to help support my students, infrastructure, marketing, and getting my name out there so I could make a bigger impact. I lost money to become a coach. I did it because I love it. 2021 was the first year that I did make money as a coach. I’m grateful for that because I’m getting paid to do what I love, plus my wholesaling business is blowing up. I’ve been doing this for a handful of years now. All of that money that I have made, I’ve reinvested it. That money is starting to snowball super-fast. I’ve passed the point where my passive income is well beyond what I spend each month.
I feel like I am more blessed than I deserve. It’s incredible because not only do I have complete peace of mind and freedom financially, but I’m so fulfilled by what I do and being able to help these students. That’s a long way to answer your question of the transition period of going into coaching and what that looked like. What it looked like was I walked away from money to get it off the ground. It was because I loved it, and it was what I was passionate about.
I love that passion in you. I love your commitment to helping people. The way that you started with a commitment to make people get $1 million into their businesses, that’s an amazing commitment to people outside of you. You didn’t necessarily know upfront how much you were going to benefit from that. Our students do always teach us. That’s a big blessing also in teaching. I know that they have improved your business and all of that stuff. I love watching how the passion started and now how you’re implementing that out into the world to help more people.
It’s been an incredible experience.
People who are successful in business sometimes forget that they run a business to live a beautiful life.
The two examples that you gave us were men. Do you only coach men? I know that’s not true, but talk to me a little bit about what your student makeup is like and what your focuses are.
Like any other industry, it’s predominantly men in the real estate space, mostly because the larger majority of people that are in the workspace are men, but yes, I have successful women students. You should have them on this show. They are inspiring. Jess is one of them. She’s incredible. As a matter of fact, she’s been a student for several months. I don’t think she’s hit the twelve-month mark. She’s by far the most successful student I’ve ever had in the first twelve months. She made my first twelve months in this space look like I wasn’t even trying. She’s crushing it.
I had her on my show and I interviewed her. This is off of memory and not going to be exact, but she has done around eleven wholesale deals. She found eleven deals at a discount and passed the opportunity on for a finder’s fee, no debt, no risk, and made well over $200,000 profit. She’s completed one flip and made $40,000 or $50,000 grand on the flip. She has two flips she’s working on, 2 or 3 properties under contract, and cherry-picked two deals as rentals. That’s in ten months working with me. She’s a freak of nature. It was super funny because I asked her, “How the hell do you have children and do this? How do you balance it all?” She’s like, “I don’t.”
What does that mean, “I don’t?”
“I don’t balance it,” she said. She was talking about the need of building out the team and having people to support her because she did all of this on her own, which is so crazy. She’s impressive. You need to have her on the show. I have so many. I feel bad even mentioning some because I’ll forget so many. Aaron and Mikayla, I need to mention them.
Aaron was a student first. He was a fireman in Southern California. He had done one deal on his own before he met me, joined my program, and he blew up. In the first couple of months with me, he made $50,000 or $60,000, quit his job, and went full-time. He was dating Mikayla at the time and she quit her job to start working with him. I started coaching those two, one-on-one as a partnership and helping them automate and build their business. They’re absolutely crushing it. I became close with those two and they asked me to marry them, which is cool.
In April 2021, I flew to Southern California and I had to get registered to be able to marry someone in California. I got to go marry Mikayla and Aaron. They’re a cute couple. Mikayla is a lot of fun. You should have her on the show. The thing is, I believe that women have more of an edge on men when it comes to this space. I’ll give you an example. All of our cold callers are women because it’s way less threatening when someone calls you and it’s a female. They feel safer and don’t feel like they’re going to be lied to or taken advantage of. Frankly, it’s hard to be mean to a girl.
Everyone knows what I’m talking about, by nature. I look at my little girl, Kate. She is so cute. The other night, she was constantly screaming over anything. She couldn’t find her little teddy bear. She was screaming bloody murder right before bed. I’m like, “Kate, stop screaming,” in a stern voice and look at her. She had these big puppy dog eyes. It was the cutest little face. It made me feel horrible for rebuking her.
She’s definitely daddy’s little girl.
She got me so wrapped around her finger. I was like, “You can’t scream. When you need something, you talk to me.” I’m trying to be way more sensitive and then I was like, “Guys, come give me a hug and a kiss.” I was hugging my kids and she lit up because she’s like, “He’s not mad at me.” She’s giggling while she’s hugging me. By nature, women can be more endearing. I find for myself, it’s easier to open up and to be vulnerable to a woman.
A lot of the times when sellers have a problem, let’s say they have a property they inherited and their brother’s a crackhead and lives in the back of the house and got a deathbed will and had the parents sign over everything to him. They now need an attorney to fight the brother. There are all these problems and you step in and say, “I can buy the house.” Now, you have to navigate and understand all these problems and get the sellers to tell you what’s going on and to help them through that process.
To be able to buy the property, it’s a lot easier to get that personal information and have those sellers open up to you when you have a relationship or when you’re close. Men can do it. I’m good at it. I’ve done it a ton and my acquisition manager is a man, but by nature, women if they’re willing to put in the work, they have a little bit of an edge because it’s easier for people, in general, to open up. By nature, you’re better listeners, read facial expressions, and have more of an ability to communicate.
It’s true. I know you’re trying to tap down a little bit because we don’t want to generalize too much, but I do think that it is one of those things inherently that we women have a little bit more of a default advantage. I don’t think it’s necessarily that we’re better communicators, but we’re different communicators.
I moved into a place and my business partner is living with my husband and I now because he’s trying to do some moving and remodeling. It’s interesting when either of those guys is having communication with me or when they’re having communication with each other. I’m like, “What happened there?” They sound like they’re grunting at each other. They’re got one-word responses and full communications are happening. When I come in, they can’t plan together with one-word communications, but I can do the whole planning and get the household running, all the rules, and all of that stuff.
It’s so fascinating to watch the complete difference in our capacity to communicate and the way that we build relationships. This was so much fun. Like my contractor, I’m doing a construction project and I asked him to come in and do some fixes in the house. I was like, “Is it all going to be done by the time I move in?” He goes, “It’s going to be when it’s going to be.” I was like, “Don’t ever say that to me. That stresses me out.” He says, “You don’t deal with stress well.” I said, “I deal with stress really well, just don’t talk to me that way.”
He talks to my business partner that way. They’re totally fine with it. Unlike me, I need to have an understanding that you’re going to get everything done that I need before I move in and that you will support me after I move in to get the rest of it done. That’s the communication that I need. It’s so interesting to see the difference. He totally switched it up to make me happy, but as women, we intuit a lot of that stuff. Sometimes we over-communicate, but then if we notice that, we tend to pull back also. Intuitively, I agree with you. We have an intuitive sense by default on communications and building relationships.
I was tap-dancing. You described what I was doing very well. I don’t like generalizing. It’s funny because my mom is a major tomboy. She is not like any other woman I have ever met. One example is she was pregnant with me when she shot her first deer with a bow and arrow. That’s my mother. A few years ago, I was in Idaho, and I went up to see my parents. We were doing this archery elk hunting thing. When I showed up at their camp at midnight, I had driven up, and I was going to crash in their trailer. They have a little base camp area. They were still awake and walking around.
I was like, “What are you guys doing?” My mom’s like, “I shot a bear. We got to go get it in the morning.” I was like, “You’re nuts. You’re crazy.” She’s 59 years old, running around the forest with a bow and arrow still. When I would mess up as a kid, she’d be like, “Steven, beat your son.” I don’t like generalizing because I know that women, there are all sorts of spectrums of personalities and communications types. Same with men, but in a general sense. That’s all I was trying to say.
You don’t want to freestyle dance before you actually learn the dance. You have to get those simple movements down and understand the footwork and what that movement intends to do.
It’s uncomfortable. I want women trainers for my women because we have an understanding of a lot of that stuff because of our default behaviors. We don’t want to generalize. There are many of us women that are living outside the boxes the same with the men, but we do have an inherent understanding and a lot of unspoken rules that women understand and men don’t understand. It’s a little disappointing to me, what comes with that is an expectation of that understanding also.
For instance, talking about wholesaling. First of all, I love that your program works. I love that you have very successful women in your program. You’re obviously able to be sensitive to their needs and communicate with them in a way that they understand and are able to create not little success, but a massive success. I love all of those things. I love that you’re conscious of their kids and the things that they go through, like Aaron and his wife, Mikayla.
There are different dynamics that happen with them. These are important things when you’re working with women, for you to understand that. I love that. I have tried to have five other women who teach wholesaling on this show. Not a single one of them has ended up being on the show. One of them stood me up five times.
One of them, I looked her up and she had a bad reputation in the industry. It’s like that. As much as I want women to teach my women, I also understand that business is business. As women, we have to understand that business is business. We have to be conscious, considerate, compassionate. We have to show up on time and for our people, and all other things.
I have a lot of great women that can teach it, but wholesaling has been such an interesting thing. I’ve literally been searching for a woman and can’t find one that will show up with the heart, promptness, and awareness of what’s required that you’ve been able to show up with. We can have conversations like we’ve had that I haven’t been able to have with any of these other women.
I appreciate you saying that. I’m going to make a confession though. I haven’t always been great at communicating with women. It has been a learned skill. There was a book I read that changed my life. It was called How to Improve Your Marriage Without Talking About It. For a time in my life, I wouldn’t work with women. I didn’t know how to. I served a Christian mission in San Paulo, Brazil, when I was a young man and I had leadership responsibilities. I worked with women and men. I struggled to communicate with some of the women in leadership positions there and so forth.
Even though we were trying to do good for the community, there was conflict. I didn’t understand why they were so frustrated with me. I’m like, “No doubt. I’m an idiot.” I read this book. It not only helped my marriage, it helped me be even more madly in love with my wonderful person, with my wife, Karen, but it helped me understand how I process information, communicate my fears and insecurities as a man and then the same thing with women.
There are different spectrums, but it allowed me to understand how to communicate, encourage, and be a better leader. I have a lot of women that work for me. My right-hand gal that helps me talk to all of the people that want to become students is a woman. She runs my sales floor. She’s incredible. Her name’s Stephanie.
This is something that I had to learn and figure out. I wasn’t born with the understanding of the differences between men and women. When I got on your show and talked to you about being on the show again, we talked a lot about that. We talked a lot about how I truly want more women students. I want to help more women. I feel like I am capable of doing that and I want to do that.
The reason that I’m having you back on the show is that you’ve been able to help women produce these massive results, and encourage the rest of their life. When you were talking about the one woman where you’re like, “How are you balancing this?” She’s like, “I’m not,” but you are now able to understand she needs to balance that because her kids need to be a priority for her. She knows that. You have the experience to help her to put together the team that will allow her that freedom. You understand the value of that.
People that are successful in business forget that the reason we run a business is to live a beautiful life. We don’t live our life to run our businesses. That’s a big distinction. I don’t know if this is true for all women, but the women in my circle, that’s a big distinction. We run our businesses to live our beautiful life. I love that you’re able to tap into that and help them and create that life based on those values. I want to ask you, who is it that you can help most? Do they have to have a lot of experience to get started in wholesaling?
Not at all. You don’t have to have any real estate experience at all. Wholesaling’s one of those businesses where you have to get in front of the right types of sellers. You have to communicate with them and get a signed contract. The process is quite simple. It’s not complicated. It is work. There’s a lot of work that takes place, but you do not need a ton of experience.
You will need to have money for marketing and some time to put into it. I won’t even coach. I do have some requirements because if I bring on a student, I want to be able to make them successful. I found that there are a handful of things that they have to commit to for me to be able to help them. I could go through that. The first one is a personal thing. If I coach someone, they have to be willing to share their success story. They have to be willing to be on the podcast because I want them to pay it forward.
I’ve had a lot of students at the beginning that I coached, who made a ton of money, but they were insecure or shy and didn’t want to be on the podcast. I was like, “You’re not paying it forward.” That’s a personal requirement of mine now. If you don’t want to be on my podcast after I help you make a ton of money, don’t apply. I coached to make a difference. If they won’t help me pay it forward and talk about their success, I’m going to spend my time and efforts elsewhere. That one bothered me.
The next one is you have to put enough time into this. I require at least fifteen hours of work. I tell my students exactly what and what has to be done, and when. There’s no question what you need to do, but you need at least fifteen hours per week. You need to be able to put at least $500 a month in marketing at a bare minimum. I’ll tell you where and how to spend it. It’s not coming to me. It’s going out to find sellers.
Lastly, when you joined my program, I didn’t want you binge-watching the content. One of the things you’ll have is my personal cell phone to go over deals when we have deals on the line. You also will have coaching calls with me on a group call like on Wednesday, a Facebook group, and a community. You’ll have ongoing support, but there’s a course that comes with it, a step-by-step course, A through Z setting you up and getting you started.
I have certain students that will binge watch everything and do nothing because they feel overwhelmed. They feel like they don’t know what to do next. That’s now a requirement. You’re not allowed to watch video two until you’ve implemented action step on video one. It’s not an education program. It’s an action-step implementation program. My goal is to make you money. Remember, I started off to put $1 million in people’s businesses. I learned that there were certain action steps that had to take place. Over years of doing this and a few years of coaching, over 300 people, you have to implement a certain series of action steps.
One of my requirements is no binge-watching content. You implement as you go. If you get stuck, confused, or if you feel like you need to move on because you had a lead come in or something, and you don’t know how to negotiate it, then you can call me or text me. I’ll tell you where to go in the program, but I don’t want you binge-watching content. That’s a requirement because it’s going to screw your progress if you don’t do that.
There will be many times when you’re uncomfortable, but one day you’re going to look back on your uncomfortable journey and be so glad you did it.
The last requirement is when you join my program, I need you to trust me. I need you to do exactly what I say. I have found that sometimes students feel a little insecure still and they think that they need to listen to podcasts and watch YouTube videos and do a hybrid of what I teach and what someone else’s teaches.
When you join my program and you do what I tell you to do, it’s my responsibility that you’re successful. I need you to do exactly what I asked you to do and not reinvent the wheel and lean on me. I want you to be laser-focused on the action steps and not do a hybrid, but do exactly as I ask you to do unless you talk to me and I tell you to do something different. Those are the exact requirements that we will go over when people jump on and are curious about our program.
It doesn’t mean that you have to be doing the program exactly this way forever, but you do need to learn a successful strategy first. You can adjust it later when you’ve got enough experience to know what might work better for you, but in the beginning, it’s all hypothetical. If you find a leader and a teacher that you can trust, then give them everything you got. After a few years, depending on how quickly your success comes, you can start to adjust once you’ve got enough experience to make those adjustments. You don’t want to freestyle dance before you learn the dance.
You got to get those simple movements down and the fundamentals.
The basics and understand the footwork, understand what that movement is intending to do, and then you can do some freestyle.
My goal is I want you to do a wholesale deal. The average time to do your first wholesale deal with me as a coach is three months. An average deal is $30,000. It’s a chunk of money to be able to make. I had someone that got upset with me, and I was telling him this. I was like, “No, I need you to follow the action steps.” He’s like, “I want to do it like this. This is how I want to do it.” I was like, “I need you to not reinvent the wheel.”
He’s like, “You’re arrogant. You think you know everything.” I was like, “I want to help you.” This is something I do every day, all day. I’m obsessed with it. I love helping my students. Not only am I teaching this and seeing it implemented all across the country and seeing what works and doesn’t work, but I do this in two different markets.
I make well over $1 million a year doing what I’m teaching. I’m teaching in theory. I didn’t go to college and get a doctorate’s degree and then taught what I understood. I implement, use, study, and I have actual data proving what I do and why I do it. I give them those exact processes. It’s simple. The processes, action steps, and none of the videos are over seven minutes. I don’t brag about how many hours of video. It’s not very much. “This is the action step 1, 2, 3.” You go through the program and implement the action steps. It will be a lot of work. There will be a lot of times where you’re uncomfortable. You’ll be having conversations that you probably never had before.
You might not know someone will say something and you’ll be writing down the word because you don’t know what the word means to google it later. There are going to be moments like that, but I look back on my uncomfortable journey and I’m so glad I did it. I want my students to say the same thing. I look back to what Tom Krol and Cody Hofhine did for me. I want to do that for my students. I want to pass on the legacy that Tom and Cody had. I want to make a difference.
Could you tell everybody how they can reach you?
If you have any interest in talking to us about the coaching program, getting on the phone with Stephanie, and sometimes I jump in and help when she’s overwhelmed, you can go to BlissfulInvestor.com/Zack.
Ladies, take advantage of that. There are not many times we get an opportunity to have a full conversation with successful people in this industry. Also, I know you have a free gift you want to offer, could you tell us about that?
I wanted to show people what it looked like to implement the process and to also see that it works to give you belief. The reason for this is, in my story, I talked about Stan, how I met him, and how he gave me properties at a massive discount. That gave me all the confidence to keep going even though I had had bad experiences in the past. I remember being up late and I said, “I got to give that gift to others. I need to go a Stan on camera and show the world.”
I came up with a little challenge of trying to make $40,000 in 40 days and I only got $1,000. Not only that, I flew across the country to somewhere I’d never been because I didn’t want to have my connections, my team, because that would be cheating. I flew to Tampa, Florida with $1,000, my smartphone, and a car. I did exactly what I taught my students, but I did it with a camera over my shoulder. I made $93,000 in wholesale fees off of $1,000 investment in those 40 days.
It was an incredible experience. It’s free for you to watch. You guys should watch it. It was horrible to do and create. It’s a ton of work. I didn’t see my family for a full 30 days to do this challenge. That was a huge sacrifice on my part. I’m so glad I did it. If you guys want to catch that, there’s a link that you can go get full free access. It’s BlissfulInvestor.com/40Days. Go catch and watch that. Get some popcorn and have some fun. You can sit in the comfort of your own home and enjoying my pain.
We will be enjoying your pain, but we will be enjoying watching it. Zack, I’m so excited about what we covered. Thanks so much for coming back on the show.
Thank you for having me. Everyone, thank you for reading. Thanks for being with me.
I am going to interview some of those ladies. You need to connect me with them. That would be fun.
I definitely will.
We do have more. Zack has committed something very generous for EXTRA. He’s going to be talking to us about his Driving for Dollars Mastery Actual Strategy. In EXTRA, he’s going to give us the actual steps or specific steps that you can take to drive for dollars and pick up properties at a highly discounted price. It’s going to be incredible. I’m so excited that he’s willing to give that away to us. If you are subscribed to EXTRA, stay tuned, that’s coming next.
If you’re not, this might be the time to do it. This is going to be amazing content. Go to RealEstateInvestingForWomenEXTRA.com. The first seven days are for free. You can check out this episode and many others. Stay subscribed or not, but go to that website and we’ll get you to get access to EXTRA. For those of you that are leaving us, thank you so much for joining Zack and me for this portion of the show. I look forward to seeing you next time. Until then, remember, goals without action are just dreams. Get out there, take action, and create the life your heart deeply desires. I’ll see you soon. Bye.
Man, I remember what it was like when I first got started in real estate. I’d wake up every morning full of confidence and courage, ready to attack the day. I had a focused plan and I knew exactly how to find smoking hot real estate deals, and quickly turn those deals for huge profits.
Quite the opposite. In fact my reality was fear, doubt, overwhelm, and frustration. I worked my butt off but I was drowning in bad advice from gurus, and strategies that either didn’t work or just weren’t congruent with who I am.
Five years later and I’ve done over 300 real estate deals and have generated millions. Over the years I’ve made a lot of mistakes and have learned a lot of lessons (sometimes the hard way), and I’ve built a dream real estate business…and I’d love to show you how you can too.
To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com
To see this program in video:
Search on Roku for Real Estate Investing 4 Women or go to this link: https://blissfulinvestor.com/biroku
On YouTube go to Real Estate Investing for Women
Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.