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The Magic of Leverage With Wendy Papasan – Real Estate Women

REW Wendy | Magic of Leverage


When do you discover your purpose in life? In this episode, Wendy Papasan shares how you can leverage living the best life you possibly can. Wendy enjoys teaching and guiding young adults to figure out what they want to do in life, which empowers and inspires them to become big thinking leaders in the future. Listen as she provides examples of carefully grasping the things you are good at so you can reach your goals and grow!

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The Magic of Leverage With Wendy Papasan – Real Estate Women

Real Estate Investing For Women

I am so excited to welcome Wendy Papasan back to the show. She leads the top real estate team in Austin, Texas. Prior to getting into real estate, she was a stay-at-home mom making no income. For over a decade, the Papasan Properties Group at Keller Williams has helped more than 1,600 families totaling more than $600 million in home sales.

In addition to a real estate business, she is a Cofounder and chairman of the board for Her Best Life. I can’t wait to hear more about this. It’s a million-dollar startup that helps women build big businesses and even bigger lives, which she’s done for herself. She’s also a co-host of the award-winning podcast Empire Building.

As an activist active real estate investor for many years, she’s passionate about helping others understand how money works and how to build wealth. A community activist and philanthropist, she is active on the board of KW Kids Can, a nonprofit that helps young adults think bigger and find their mission. She and her husband have helped raise more than $1 million for children with cancer. I hope you can see why Wendy and I are so alike. We have so many of the same values.

In her spare time, Wendy enjoys trail running, spending time with her family and international travel, and so do I. She is married to New York Times bestselling author and Keller Williams Vice President of Strategic Content, Jay Papasan. You guys know that I love talking about the book, The ONE Thing, and that is what Jay Papasan co-authored. They are the proud parents of two children and a dog named Taco. I love our conversations. We were sitting in the green room just chatting away and I can’t wait for Wendy to share with you ladies all this cool stuff she’s got going on.

Thanks for having me back.

It’s a pleasure. It’s nice to see you again. I love that you are the woman that likes to talk about leverage. Leverage is the magic to life. The two things that you talk a lot about are leveraging time and money. When I talk about money and time, both we never have enough of but money, we can always get back and make more time we cannot. Time is the ultimate commodity as the thing that once it’s gone, it’s gone.

It’s also a great equalizer. That’s the thing that everybody has the same amount of every single day. We all have 24 hours in a day and how we use it.

That’s what you are good at, is how do we use it? Let’s start by talking about leveraging time and then we’ll move into leveraging money. Does that sound fun?

That sounds great.

Talk to me a little bit about how you see leveraging time and what does that look like for you and your business?

The gift that I got when I started my real estate business was my kids were 3 and 5. I had been a stay-at-home mom for five years. I wanted to continue having a relationship with my kids. I leveraged myself right away, which was I got some help on the contract to close side pretty much from my first deal. That taste of leverage helped a lot.

For me, I was very committed to picking up my kids. I worked part-time my first couple of years in real estate. I was picking up my kids at noon and that compressed the schedule. It made me appreciate this idea of leverage because a lot of people, when they start out, they have too much time in real estate. They don’t know what to do all day long. It forced me to focus on the things that matter most and that’s the key to leveraging your time. It’s understanding what your priorities are. A lot of people wander around and they don’t understand what their priorities are.


The key to leveraging your time is understanding what your priorities are.


Talk to me a little bit about that. How do you define those priorities and how do you create the leverage required to live by those priorities?

I’m pretty clear about my mission and my mission is to empower and inspire big thinking leaders to create lives of abundance. What my mission does for me is it’s a filter for the choices that I make with my time. A lot of people don’t understand or know why they are on this planet. I strongly believe that everybody’s here for a reason. If you don’t know it, then it’s your job to go out and figure out what it is.

Let me give you an example. If that’s my mission and somebody says to me, “Can you teach a class to young adults on helping them figure out what they want to do with their life?” that’s an easy yes for me because my mission is to empower and inspire big thinking leaders to create lives of abundance.

If somebody says to me, “Will you be on the board for Austin Pets Alive!?” a local animal shelter, that sounds like fun. I do love my dog and I do love animals. However, it’s not in alignment with my mission. For those of us that have a tendency to say yes too much, raise your hand. It’s all of us because we want to do it all and have it all. It’s a nice filter because every yes is literally a no to everything else.

What I love that you talked about that there is that, it would be fun, there are a million fun things that each of us can do. What would it be like if we said yes to the things that were fun, but that were also aligned with our mission? The filter of it would be fun can certainly be there, but it has to be also aligned with a couple of other things in your life. For me, it’s all about core values. I talk about it more in that perspective. Talk to me a little bit about how you came up with that mission statement that defines the yes or the no.

I have an easy framework and it’s an exercise that we usually do over the course of an hour. I’m going to have to give you guys the short version of it. Take a piece of paper and draw a line down the middle of it. On the left-hand side, you want to write down all of the things you are passionate about. Moneeka would write travel, real estate investing, helping women, all these different things, and other things you are interested in. Baking. Maybe you are a baker. I don’t know. On the right-hand side, you write down the things you are good at.

For instance, you would write down communicating, podcasting, talking to people, getting the best out of people, whatever it is, these things that you are good at, and then you make what I would call a through statement. For instance, Gary Keller’s mission statement is to help people live the best life possible through teaching, coaching and writing. It’s an easy framework. That’s his number one passion.

You want to go back to those lists and narrow it down to your top three. You are not going to have seventeen different things. That makes no sense. You are not focused at all. It’s your passions on one side, what you are good at on the other, and then you make a through statement. Moneeka’s mission in life is to help women live their best lives through podcasting or whatever it is. I don’t want to put words in your mouth.

I see how you got through with that. It is to have women live their best lives through real estate and to do it blissfully.

I created your mission statement and it’s one sentence.

This is the other thing. I have worked with coaches before and they are like, “You got to put together a mission statement that will make you cry every single time or get teared up with passion every time you read it.” We would put together this paragraph and we worked on it for months. We came up with this thing and yes, every time I read it, I got tingles. I knew this was it, but when I’m trying to make decisions on where I’m going to spend my time, I’m not reading that. I know that it’s one sentence that captures the essence of everything that I stand for.

I would say take that mission statement, tape it up on the wall in your office and understand that you are not married to your mission statement. You are dating it. We are all dating our mission statements. I’m sure your mission in life has changed and evolved as you’ve grown as a person. As you are looking at it every day, you are thinking, “I’m going to tweak this. I’m going to do that. I’m going to change that.” You look up one day and it sticks.


REW Wendy | Magic of Leverage

Magic of Leverage: Our mission is to empower and inspire big thinking leaders to create lives of abundance.


Even if it sticks now, in a year, you may have to evolve it again. I love that clarity on that. You have your mission statement and you basically leverage your time based on if this is going to forward my mission or if this is aligned with my mission. I’m a yes, and if it doesn’t, I’m a no. Is that true?

Yeah. For a lot of the extracurricular stuff. For those of you that are reading, if you are working out a job, you are not necessarily going to be aligning all of your work. I would encourage everyone to be at a job that aligns at least with their values or their mission statement, but it’s also important to understand that the way you become more successful in this world is you run towards the things that you are good at and you leave everything else behind, which is what leverage is.

An easy way to do that is to think about what I would call your not-to-do list. Take a piece of paper, tape it to your desk, take a Sharpie and write, “My not-to-do list,” on top of it. This is for every single person reading. Every time you’ve got that feeling of, “I don’t want to do that,” or you put something off, you put it off again, you put it off for the third time, that then goes on the to-do list. When your to-do list is full, you got your piece of paper. When that’s full all the way down to the bottom, then you’ve got a job description for somebody else.

Hopefully, that person wakes up every day and they are thinking about their mission and what they love to do. It’s what’s on your not-to-do list. You can then continue to fire yourself from the things that you are not good at and your role gets smaller and smaller. In some ways, your life gets bigger and bigger, but your role gets smaller and smaller and you get better and better at it, and that’s what success looks like, doing a deep dive into the things that you are good at.

Honestly, women, a lot of times, are good at all things. We are too capable. We are good at this and that, and we keep all that stuff because we are pretty good at it. What ends up happening then is you never become an expert on anything, and that is how you will get paid the most from your work. It’s when you become very good at it. Nobody who’s good at everything ever got paid a large sum of money. That’s not how it works.

I’d like to give a little perspective on that because I know people that run businesses. This is in tech. It’s a little bit different than real estate. Even in real estate, they are in tech, they are a consultant and they run the whole show. They are a one-man shop making $1 million a year, but they run the whole shop, which means they are working fourteen hours a day. The relationship with their children is not as good as they would like it to be. They are up at night thinking about all the things that they need to do, so they are not getting rest. They are getting heavy and unhealthy. They have got all these other things. They are able to do everything and they make a lot of money.

There are two things that I’m trying to say here. There’s a huge sacrifice that we make in life to do everything. You are not leveraging your time that way. You are basically trading time for dollars. I have had this conversation. If I’m doing all of those things, so I’m working fourteen hours a day and I make $1 million a year, I’m making this much per hour.

First, it’s, “I make this much as a consultant.” No. Divide it around everything, and this is what you are making per hour. They are like, “I’m making $2,000 an hour.” That’s pretty good. What if you paid someone $500 an hour to do those jobs? You now have a better relationship with your kids, you are able to work out, you are not working as hard. You might take it up to $2 million a year because you are not so tired. Your brain is more fresh and you focus on the things you have expertise in and growing that expertise.

You are also not going to burn out and you are not going to look up after your kids have left the house and be filled with regret.

We can be successful doing it all. Some of us are that good.

I think you can have it all. I just don’t think you can do it all.

What I’m saying is to take a look at that because there are a lot of different ways to look at the cost of trying to do it all yourself. It’s not monetary either.


Move away from scarcity to an abundance mentality.


Even those people that are doing it all, I still believe that they got help. They might have help at home. They’ve got a housekeeper. They are probably leveraging some part of their life.

They have to, otherwise, they’d be on the road and never taking a shower. It’s more a matter of like focusing on what it is in your business. I love the way you talked about the not-to-do list. I’m going to use that. That’s so good. We have talked a lot about leveraging time. Do you feel like you got anything else you want to give us before we move to leveraging money?

I do. I think that for a lot of women, especially, leverage starts at home. No matter where you are, you get to leverage the things at home that you don’t want to do. My friend Via always says, “Kids don’t remember who made the dinner. They remember that you all sat down together as a family and had dinner together.”

Especially for women, if you think about it, we are only 50 years removed from our mom’s generation, who couldn’t even have their own checking account. It’s a very short time. There are a lot of feelings that we have as women. We are sexist about ourselves. It’s impossible to be a woman in America and not be sexist, even if you are a woman, because you have beliefs about what women should do. That’s part of where the guilt comes from. We feel like we should do everything that these moms did in the ‘50s and then also be a professional working mom and it’s impossible to do without burning out. You got to do your not-to-do list at home first.

I want the ladies to sit with for a minute because that is not something we talk about. You’ve heard from me. I have a wash and fold to do my laundry. It costs me $125 every time I do it. I go every two weeks. They hang up all my husband’s shirts. They put together all my socks, do all my laundry, and do my red separately because I wear a lot of red. They know how to work for me. It’s $125. That’s 10 to 15 loads of laundry. How much time would I have spent washing, drying, and hanging it?

Folding and putting away. You probably still have to put it away.

We still have to put it away unless you’ve got an organizer. I’ve got that too, but the putting away is a fraction of the time of doing all of those other pieces. What do you get to do with that time? You don’t have to work. This is the other thing. You don’t have to work with that time that can turn into leisure time because you do serve breaks.

You could get a hobby. What’s a hobby?

Leisure time or time to cuddle with your dog or your little person or go to a soccer game. Whatever it is, it doesn’t have to turn into work time. Just because you are leveraging your personal time, it does not mean that it has to turn into work time. It has to turn into your type. Whatever you choose to use it for. I do the wash and fold thing.

The other thing, my husband, when we got married, he promised me, “Moneeka, you will never scrub a toilet as long as you live with me,” and we were dead broke. We made nothing in those early days. We still had a maid because that was a high priority for us. During COVID, when the maid wouldn’t come, I put in this little pill into the tank and the toilet was staying awesome. My husband did the toilet. He promised me I would never scrub it. I thought a lot about it. It was a year and a half later when he finally admitted it.

Moneeka is like, “Haven’t you guys tried these things? They work amazingly. My toilet was never clearer. I don’t even know why I got a housekeeper.”

My husband is like, “No.” It’s one of those things. Even when things have been rough for us, I don’t always have a wash and fold, but I always have a house cleaner. I hate to say that we have rights and we deserve them. Those aren’t words that I like to use it often, but ladies, we should take care of ourselves.


REW Wendy | Magic of Leverage

Magic of Leverage: Everybody’s here for a reason. If you don’t know it, then it’s your job to go out and figure out what it is.


You also can put other people to work. It’s weird. In America, we feel like we have to do everything ourselves. If you go to other countries, it’s an obligation as you are building wealth to put other people to work. It’s super weird what we do here. We feel like we have to do everything ourselves and I can tell you firsthand, you can have a big impact on people. My housekeeper’s from Ecuador. She owns three investment properties in Ecuador because she’s been my housekeeper for many years. I’m always talking about this stuff, so she ended up buying three investment properties herself. You can have a big impact on the people in your world as well.

You are making jobs. That’s for sure. You are helping the economy, all of those things. I totally love that. Thank you for bringing that point up. It’s so important. Let’s move to leveraging money. Talk to me about what it means to you and some of your strategies around that.

I grew up in a small farming community in Northern Minnesota. I would say it was lower middle-class. A lot of my extended family was farmers. The idea of real estate investing, owning your own business, anything like that was very weird and nobody leveraged anything. My great-grandmother worked on a farm her whole life. She ran the family farm for many years. She shoveled her own walk until she was 97.

This is in Northern Minnesota, where it snows eight months out of the year. The mentality was that you do everything yourself. I can remember when I joined Keller Williams, I was a real estate investor first, and then I became a realtor. I started to understand this idea of moving away from scarcity to an abundance mentality.

I realized that money is flowing freely through the universe. I believe that. I know there are some people reading that are struggling and you may not understand that, but it is true. There are lots of money out there. The trick is to understand that there’s always enough money, and the amazing thing about real estate investing is you get to leverage money to create more wealth.

Unlike any other investment, you get to buy something at a fraction of the cost and complete strangers pay your mortgage off for you. You tell people, for instance, from Russia. You say, “You can buy a property for 20% of what it’s worth.” They look at you like, “What? My family had to save forever to pay for 100% of the property.”

Foreigners come here and they are like, “Why doesn’t everybody own ten properties?” I’m like, “I don’t know. Tell me why.” It’s crazy. The idea of leveraging your money, imagine purchasing Tesla stock and calling up eTrade and saying, “I want to buy 100 shares, but I can only afford 20.” eTrade is going to be like, “No. You can’t do that.” You get to do that in your business, too, because you get to leverage money in order to make more money.” That’s leveraging money.

I’d like to emphasize. We talk about leverage a lot on this show. It is my favorite topic but let’s go into it one more time. Leverage is simply you taking a small amount of money to control a large asset and to get the benefits from the asset. I hear a lot from people, “I don’t want to be a slave to the bank.”

You can choose. You can be a slave to whoever owns the majority share of your asset or you can be a slave to your landlord. One will kick you out and the other will not when their life changes. Who are we a slave to? That feels a little bit negative. I don’t mean to make it sound like you are always a slave, but when people use that leverage, I’m saying that.

It’s more like choosing your hard. I tell people. People are like, “It’s hard to buy investment properties and being a landlord.” It’s not, but it can be hard, but it’s also hard if you wake up and you are 85 and you don’t have any assets or any income. That’s hard too.

You wake up one day and your landlord says, “I’m selling this property. You need to be out in 30 days.” That’s hard. I love that. Choosing your hard, and also choosing our easy. These things are hard, but understand that on the flip side of that, there’s an awful lot of easy. There’s an awful lot that it gives us. When we talk about leverage, don’t be afraid to do 20% down and then someone else is paying for the rest of it because now you are taking 20% of the risk. They are taking 80% of the risk. You get 100% of the benefits. You get 100% of the hard, you get 100% of the easy, and you get 100% of the growth, and that’s how you create your life.

Here’s another way to think about it. I tell my real estate clients who have young children, “Would you like to pay for college $0.20 on the dollar?” They are like, “Wait, what?” “Your son is three. You are going to buy an investment property. You are going to put 20% down. You are going to put it on a fifteen-year note and in fifteen years when your kid is eighteen, complete strangers will have paid the 80% off. You’ll have an asset free and clear and you can sell it. Your kid can go to college or take an equity line. Never sell a good asset. That’s what Warren Buffett says.


The amazing thing about real estate investing is you get to leverage money to create more wealth.


Keep it and get an equity line that’s cheap and let it keep growing for you.

It’s for refinance.

I have never heard it that way before. I love that. Anything else you’d like to say about leveraging money?

I think we are good.

One of the things that I love about Wendy is how concise she is. She knows her life and she knows how to say what she wants to say.

Leverage done.

You ladies know that we are going to do EXTRA right after this. I asked Wendy what she wanted to talk about, and she got asked to speak at Inman. She’s going to be talking about self-care, mental health and that sort of thing. It’s important that we take a look at when we are talking about leveraging time. Sometimes we don’t remember that the single most important asset that we have is our own health, and our mental health is a big piece of our health in so many ways. This mental health thing, there’s a little bit of a stigma sometimes with those words, but it’s so important.

Especially now after COVID, we are lonely. We have spent a lot of time alone. We spent a lot of time hearing about other people’s pain, even if we have got our own pain. Sometimes we feel guilty that we are not as in much pain as other people, so we don’t ask for help. We don’t admit that we need help. We don’t admit that we need to take care of ourselves.

There is a lot going on for us, especially as women, because we care so much about the people around us. We forget that the single most important asset is our own health. I asked Wendy to share with us what she’s going to be talking about at Inman and so she’s going to be talking about that at EXTRA. Do you want to add anything else before we move on?

I would say that if you don’t take time for your wellness, you will have to take time for your illness.

We’ll be talking about that EXTRA, and then I know that you have a special gift. She’s offering this for us. I’m so excited. She’s like, “I just got in touch with my ladies so we can do these for her team.” Tell us about the gifts from my ladies.

I have a new startup that I have been working on for a couple of years now. It’s called Her Best Life. It aligns perfectly with you and everything that’s in your heart. It was started because we wanted to amplify the lives and voices of women in business. I believe that it can be leadership lonely. It can be hard to run your own business and to be at a party maybe with other moms in your neighborhood and not be able to have a connection because they are talking about, “It’s so hard to go to Target.” Maybe you are talking about that too and run this $5 million business I have got over here.


REW Wendy | Magic of Leverage

Magic of Leverage: The way to become more successful in this world is to run towards the things that you’re really good at and leave everything else behind.


We started this business with the idea that it can be leadership lonely for women, and it’s called Her Best Life. You can go to HerBestLife.com. We have several memberships and one that we are launching is our Net Worth Club. For those of you that don’t know what net worth is, it is the number that you should be focusing on in your personal life.

It’s like your personal P&L, your personal Profit and Loss statement. A lot of times, we focus only on the income, the top-line revenue, but we don’t focus on the profit, which is the sum of all of our assets. Net worth is everything you own, all your assets minus all your debt. We are launching a club where we track our net worth, but we track it together. We meet once a month. We take turns sharing information that’s of value.

Sometimes we talk about cryptocurrency and having the right insurance for your business. Sometimes we talk about real estate investing. It’s all the things. It’s $25 a month. It’s a low price because this is my passion and I want everyone to be able to get in there and do this because I believe that this one habit of tracking your net worth is how my husband and I have built a lot of our wealth.

You can go to NetWorthClub.com and type in the code BLISS and you guys can get three months free. It’s a $75 value. If you are not into it, you can jump out. This is something only for you guys. It’s something we invented before we started. I was reading my email from Moneeka’s team and it said, “If you have something to offer.” I was like, “I do have something to offer.” I hope you guys can join us.

It’s three months free, and then if you love it and you stay, it’s only $25 a month. It was so cute because I was asking Wendy, “What’s the price afterward?” She was like, “There’s no obligation afterward. If you don’t love it, you don’t stay.” It’s interesting because I hear this all the time. It’s because I asked this question, “What is one daily practice that you do?” People will talk about their daily practice.

Every once in a while, someone in the green room will say, “Do you know what my monthly practice is?” That has led to all my success and it’s tracking their net worth. It’s not tracking their profit and loss. It’s not tracking what they did right or wrong. Although, they do those things. Successful people do those things, but the thing they feel has built their wealth the fastest is being aware of their net worth.

It’s true for us and it’s a practice that we have practiced for many years. It’s crazy. It’s old.

No. You’re not old. We’re the same age.

You have fantastic skin. There you go.

Thank you. Are you ready for three rapid-fire questions?

I’m ready.

Tell us one super tip on getting started investing in real estate.


If you don’t take time for your wellness, you will have to take time for your illness.


This is a little self-serving, but I honestly believe it’s true. I had someone who was on the operations side of my team. She had her real estate license and she hemmed and hawed about getting into real estate. I said, “You need to sit down with so-and-so,” who is the best industrial realtor on my team. This person on my operations team had been looking at into buying an investment property for eighteen months.

She sat down with the investor realtor on my team and, within six weeks, was under contract. My tip is to get in touch with a realtor who does investing, if you are a realtor yourself. Even if you are a realtor yourself and you don’t do investing, hire someone because they will give you the confidence you need to pull the trigger. It’ll be the best money ever spent.

Focus on getting a realtor who does investments. Not deals with investors, but as an investor themselves is the very best. What’s one strategy for being successful in real estate investing?

This is not a tactical strategy, but being it for the long haul. This office that I’m in, I bought this house before I was a realtor in 2006. I bought it off Craigslist. It’s darling. When I bought it, I didn’t even know what I was doing. It’s two bedrooms. It’s 670 square feet. It’s tiny and on a busy street. One of the bedrooms doesn’t even have a closet. I would never tell one of my clients to buy it and I bought it for $135,000. I added on 750 square feet. I moved my office in here and I have probably made a couple of $100,000 on it by owning it for many years. Whatever decision you make in real estate, ten years in the future looks pretty good, even if it’s a poor decision.

It is a strategy because I like to tell people that mindset is a strategy. How you manage your mind, the way that you look at your life and your business is a strategy. It’s the most foundational strategy. It’s where everything begins. Being in for the long haul. You and I are so aligned. It’s so true. Ladies, she’s got a live event. Contact her. Find out what that’s all about.

We are sold out, but we are going to get you a ticket.

Her Best Life is on October 26 to 28, 2022, in Scottsdale, just so you know what’s going on. Tell us one daily practice you do that contributes to your personal success.

This goes back to our conversation about wellness. The thing that contributes to my success the most is getting up. I’m up at 5:00 and I’m working out with a trainer in my gym at 5:30. I do that three times a week. I have been doing that for many years. I do it with my husband. Several years ago, it was a very expensive proposition for us to do that. Honestly, it’s still pricey, but that habit allows me to do everything else. I’m up early. I get a lot of things done. By noon, I have packed more into my day than most people do in a week. It gives me the energy to do what I need to do every day.

Thank you so much for everything you’ve offered on this portion of the show. It’s amazing.

My pleasure.

I can’t wait to talk in EXTRA about self-care, mental health and us ladies, how we can prioritize ourselves so that we are able to do all the things in life we want to do. We’ll talk about that in EXTRA. If you are not subscribed to EXTRA, please go to RealEstateInvestingForWomenExtra.com. You can subscribe there. You get seven days for free. Check it out.

If you are subscribed, stay tuned. We have got more. For those of you who are leaving Wendy and I now, thank you so much for joining us for this portion of the show. I hope you found it as amazing as I did. I look forward to talking to you next time and until then, remember, goals without action are just dreams. Get out there, take action and create the life your heart deeply desires. I will see you soon.


Important Links


About Wendy Papasan

REW Wendy | Magic of LeverageWendy leads real estate teams in Austin and Houston, Texas, as well as Minneapolis/St. Paul, Minnesota. After just 10 years in the business, she has sold more than 1000 homes totaling more than $325 Million. In addition to her real estate business, Wendy owns multiple income-producing properties, and is a partner in a Memphis real estate office.

She is a sought-after real estate speaker coach aligned with MAPS, who consults with agents across the country. She is particularly passionate about seeing women succeed in business and helping everyone grow their wealth. A community activist and philanthropist, Wendy is chairman of the board of KW Kids Can, a non-profit that helps young adults think bigger.

Last year she raised $150,000 for Heroes for Children, a Texas nonprofit that helps children with cancer. She also helped raise $30,000 for Community First Village, a master planned community that provides affordable, permanent housing and community for the chronically homeless in Central Texas. She is married to New York Times best-selling author and Keller William’s Vice President, Jay Papasan, and they are the proud parents of Gus and Veronica and a dog named Taco.



To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com

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Overcome Your Limiting Beliefs And Unlock Your True Potential With Joe Evangelisti – Real Estate For Women

REW 81 | Unlock Your True Potential


You will always have adversities blocking your path. The key is pivoting to unlock your true potential. Moneeka Sawyer presents Joe Evangelisti, a high-performance coach with over 5,000 hours of coaching experience under his belt and the host of the Legacy Blueprint Podcast. Joe shares with Moneeka that you need to follow your heart and gut when making decisions. However difficult the situation, you have to take action in some direction and know that it’s safe to fail. You need to be fearless. Do you know what keeps you back from being fearless 99% of the time? Limiting beliefs. Tune in to discover how to overcome limiting beliefs, pivot, and unlock your potential!

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Overcome Your Limiting Beliefs And Unlock Your True Potential With Joe Evangelisti – Real Estate For Women

Real Estate Investing For Women

I am excited to welcome to the show Joe Evangelisti. He is the host of The Legacy Blueprint podcast and a high-performance coach with over 5,000 hours of coaching experience under his belt. His mission is to assist real estate investors, entrepreneurs, and business professionals in exercising their true power in finding their hidden potential to achieve more success, wealth and freedom than they have ever thought possible. Joe creates life-changing transformations by providing clients with the tools and strategies needed to create unstoppable momentum and breakthrough obstacles. He has helped hundreds of business owners to build better teams and cross the 7, 8 and even 9-figure mark. Joe, welcome to the show.

Thanks for having me on. I appreciate it.

I want to jump in and start with, how did you even get into coaching? Could you share that with us?

Redesign your business to serve your lifestyle. Share on X

Most people ask how you get into business. Coaching is all different angles. Coaching started from many years of messing around in business and making a lot of mistakes, failures, trials and tribulations. I always tell people it’s hard to coach theory. You have to coach practice. You have to coach being in the trenches. I built my coaching practice the same way I’ve built my businesses, which is through trial and error, through doing it, through failing and pivoting. The coaching business was a byproduct of me going through many iterations of my business world, building different types of teams. I have a real estate background, a construction background. I built a pretty large fix and flip company.

Through the course of the process of building up these different teams, that brokerage, flip, rehab, and construction team, mentoring and coaching those teams along the way, you reach a certain level when people start to say, “How did you do it? Tell me how. Break it down.” We started doing events and we started doing meetups and masterminds. I went into this group coaching structure and then eventually morphed into one-on-one coaching. I get more passionate about working one-on-one directly with people because you get better results that way.

People hide in the crowd. Mastermind groups are awesome. I still attend them. I love being in certain groups and atmospheres, but it’s easy to go to a group like that and not get a lot out of it if you don’t put a lot into it. You can’t hide one-on-one. When you’re working with me, one-on-one, there’s nowhere to go. There’s nowhere to hide. I enjoy that much more. That’s how we transitioned into it.

REW 81 | Unlock Your True Potential

Unlock Your True Potential: It’s hard to coach theory. You have to coach practice – through trial and error and failing through pivoting.


Do you spend more time now in your business in real estate or in coaching? What would you say?

I would say it’s about 50/50 now. The way that I’ve designed my teams and my real estate development teams is to get me out of it. One of the big a-ha moments that I learned probably 5, 6, 7 years into business is when I started to have those almost stress-induced meltdown moments that a lot of people have where I’m chasing and constantly working.

I remember being at that point in time where I had two young little girls at that time, new marriage, a new house and all that type of thing. Chasing after the next deal, the next flip, the next commission check, the next salesperson and working 80, 90 hours a week to stay busy, productive and pretend that I was getting somewhere.

I felt I couldn’t chase fast enough. I couldn’t run fast enough. There weren’t enough hours in the day to catch up and I know a lot of people feel that way. I had this moment where I said to myself, “I don’t know how long I can do this.” In my young 30s, at this point and I’m like, “I’m going to die of a heart attack. This is crazy. I’m not taking care of my body. I’m not taking care of myself. I’m eating like crap. I’m missing dinner.

I’m even calling in late and tell my wife I can’t come home. I’m not putting my daughters to bed. Something’s not right. This isn’t the way I designed it.” I made a big switch at that point in time and said, “I got to redesign my business to serve my lifestyle.” This is not why we get into business, to begin with. Isn’t that the whole concept is to create a business that serves our life.

Most of us give up our lives and the business owns us. It’s exactly what you’re talking about. I’m excited to hear about how you moved through that. I personally have moved through that several times, myself. Every single time you build a business, you get passionate about it. You have given everything at some point. You’re like, “I need to transfer out of that.” I’ve been through that transition myself several times.

Talk to us a little bit. We’re hopefully on the other side of the pandemic. A lot of us have been talking about the whole idea of a pivot. Changing our lives to be maybe economically resilient. Taking a brick and mortar and turning it into an online business. There’s a lot of pivoting that’s happening. Could you talk to us about your perspective on pivoting?

I heard this great saying at a podcast. At the beginning of COVID, sometimes these natural adversities that happen to us, like a COVID, a pandemic, or a thing like that, create these adversities in our life and our business that sometimes force us into uncomfortable situations, make us do certain things. The reality of it is maybe we should have been doing those things all along. Look at this vast dichotomy of different industries and businesses. During COVID, there was a subset of businesses, restaurants and hotels that there’s no pivot. You can’t stop people or create a business when your business is having people come in to eat.

You then see these other businesses that took off. That had 10 X the revenue and blew up and were hiring people. I believe it blew up because of the adversity. They made changes that they probably ought to have made several years ago. They downsized their offices. They went virtual. They created an opportunity for people. For me, one of my sales teams went virtual overnight.

We had thirteen people coming into the office to make phone calls. We said, “March 13th, 2020, it’s Sunday night. Monday morning, everyone on the Zoom.” Within a couple of months, that sales team, which is constantly recruiting in sales teams, went from all local salespeople to people working for me in Panama, California, Canada and New Mexico.

All of a sudden, I have this diverse pool of amazingly talented human beings from all over North America working for me, not just in my local area. I don’t know that I would’ve made that pivot had COVID not created that diversity for me. Sometimes pivots happen naturally. Sometimes pivots are things that we’re forced into but also, in business, we have to know in our gut when it’s time to make a pivot and not hold on and ride that ship into the ground too.

Talk to me a little bit more about that. Knowing when it’s appropriate and how to create that pivot?

At this level, it’s about deciding good business from bad business. Understanding how to take your mind out of it, going closer down to your heart and your guy. Making decisions down here instead of up here because here’s the thing, your mind a lot of times is going to create false images, emotions and things that maybe don’t exist. You tend to convince yourself or rationalize things that might not be the right move.

You might say to yourself, “I know this business isn’t doing well. It’s not making the revenue it should,” then we rationalize and tell ourselves, “There are good people that work there. It’s been around for a long time. What else are you going to do when you’ve been in this position for a long time?” If you break that rationalized word down into two parts, what we’re doing there is we’re telling ourselves rational lies about why the gut decision that you’ve already made was right all along. Now you’re convincing yourself, “Why not go with your gut?”

You have to take action in some direction and know that it's safe to fail. Share on X

We’ve all done this as business owners. How many times have you done this? You said to yourself, “I love that business opportunity, but I’m not ready for it. It’s too risky. That investment’s a little bit scary. I don’t know if I’m going to find the people to go along with me.” You know your guts telling you, “Do it.” You then rationalize, “I don’t know if that’s the right move for me,” if more business owners were learned to trust their instincts.

You don’t generally regret even the bad moves you made when you made them with your gut. If you look back on it, you’ll justify a gut mistake. When you make a mistake and you look back on you’re like, “I made a mistake, but I learned.” You regret the decisions that you made with your head that were bad mistakes. You look back on it and you’re like, “I didn’t analyze that enough. I didn’t count those figures. I wasn’t sure about that move. I should’ve thought more about that.” You’d regret the head mistakes. You don’t regret the gut mistakes.

In real estate, we see this all the time. You talked about one area that feels a little bit too risky. Even after we make the decision to take that risk, whether you’re flipping, you’re in construction. You’re looking for a renter or whatever it is that you’re doing, there’s a whole series of gut decisions that we have to make. Of course, you need to use your mind. We can’t use our gut.

We need to use our minds. We need to know the numbers. Businesses don’t work unless the numbers work. That’s the truth. All along the way, learning to trust your gut, it’s not in that one piece. It’s in the entire business. Who are you hiring? Who are you bringing on as part of your team? Who are you renting your places to? All of those pieces require getting in touch with who you are. That’s hard.

As business people, we’re trained, especially in this society, to be heady. It’s hard to get in touch with our guts. Do you have techniques or strategies? You have a lot of experience with it. For you, it’s now a natural thing. For me, that’s true too. I’ve been in business for many years. When your coaching clients come to you and say, “You haven’t had I get in touch with that.” What do you say?

Unlock Your True Potential: The more successful you get, the bigger the problems you have to solve.


It comes from practice, but it also comes from taking action. You have to take action in some direction and know that it’s safe to fail. It’s safe to fall. It’s going to happen. One of the biggest misnomers and it started becoming more into light because people are starting to talk about it. Several years ago, I felt everybody on Facebook was wealthy, perfect, every picture you took was amazing, they never did anything wrong and now, all of a sudden, the gurus are talking about how they fail all the time. The gurus are talking about how difficult things are and that’s the truth.

The truth in business is I get punched in the face every single day. The more successful I get, the harder I get hit. The more successful I get, the bigger the problems are that I have to solve. In fact, it’s the flip side of that. The more successful that you get, the more that you want to chase bigger obstacles to overcome. The more that you want to find bigger problems to tackle, the bigger your dreams get.

Jim Rohn has this amazing video and he was talking about the bigger, my dreams and my purpose are, the bigger, the things are that I want to chase. They become magnets. When I am magnetized towards my dreams and I’m being pulled through the trenches, mud, bad days, challenges, I have a bigger purpose dragging me through that. For people who are starting out, you have to decide, and this doesn’t happen far off enough. Why are you doing it? Are you doing it because you saw it on HGTV? Are you doing it because you want to build wealth? Are you doing it because you want to take care of your kids?

Fill in the blanks. Every one of us has a reason or has a why, but I don’t like it to be that, “What’s your why?” I like it to be, “What’s the purpose behind it?” People say I want to make $100,000 a month. Great. Why? What are you going to do with it? Nobody knows why. They always say I want to make $100,000 a month, but you don’t know why. You start to dial it in. You’re like, “I would give $10,000 a month in my church.” Let’s write that down. I would do this, I would do that and then you find out that $50,000 a month is a ton of money for certain people. It’s all relative.

The reason I say that is we’re always chasing someone else’s dreams. If you’re chasing someone else’s dreams, there’s no magnet in that because all I’m doing is looking across the table and saying, “I want to be like you.” There’s no why to that. There’s no purpose. There are no results. There’s no passion behind me wanting to be you. There’s passion in me chasing my dreams and being magnetized toward a bigger goal.

There were many little nuggets that I would love. That was unbelievable. Thank you for that. I agree with it and I’m not going to ruin it with my own commentary on that. What I did want to say for my ladies, to add my perspective on one piece of this, is that we talk on this show a lot about bliss. The way that I define it is this deep sense of joy and contentment. The confidence he can handle anything that comes your way. It’s about emotional mastery and emotional resilience. What I want to point out about this is that bliss does not mean that light is easy.

Bliss does not mean that we don’t have a full range of emotions. It means we live in a particular emotional place and that emotional predisposition allows us to have filters that help us to see the world in a certain way. I’m calling it bliss because, for me, it is a true joy to live like that. Does that mean that I’m not constantly chasing a bigger challenge?

Success is the progressive realization of a worthy goal or ideal. Share on X

No. My life is not fulfilled unless there are challenges in it. Those challenges are what make me feel alive. Ladies, when you hear bliss, don’t hear easy. Don’t hear, “I’m always happy all the time.” Don’t hear there are no challenges because none of that is true. What is true is that it allows you to have a predisposition to succeed. That was the only thing I wanted to add to that.

That was perfect.

Talk to me about this idea of having the right aces in their places. I know we’re going to talk a deep dive on that in EXTRA, but could you give us a high-level view on that?

Aces in their places mean one thing. I wrote a book called Multiplicity and it talks about the five freedoms. One of those freedoms, we always talk about financial freedom. That’s all you ever here. I will say this you can’t have financial freedom without the other four. One of those four is what we call relationship freedom. It is the ability to work with, to be with, to engage with, to have friends who are people who you want to be in your tribe.

When I talk about aces in their places, I’m talking about creating a culture and an opportunity around you inside of your business and your life. What that looks like is if it’s a side hustle, if you’re starting as an investor and you want to go build a team. You still need to have aces in their places. You need to have a great realtor. You have a great insurance person. You need to have great subcontractors, potentially. You need to have great electricians and plumbers and material suppliers.

Creating aces in their places for me, it’s finding out who are the people who are going to help me create the opportunity to succeed. That I can also help them along the path, it’s never a one for one, or it’s an I take and I don’t give. It’s how do I create alignment with your unique ability, something that you are passionate about that I know that you’re going to be successful there and I know that I can help you gain. How do I take that superpower? We all have a superpower.

I say this all the time, you might be the most amazing ice skater, house builder or cake baker, but if I find out that you’re the most amazing person and I could somehow put you in a seat or a place where we get paid together to do that and I can create an opportunity for you, that makes me a good visionary. That makes me a good leader because now we both benefit.

I’ve created an opportunity for you to be passionate about what you do and go exercise that passion because, let’s face it, not everybody is an entrepreneur. You might not be an entrepreneur. You might’ve been stuck in a 9:00 to 5:00, which you were afraid to leave. Now I’ve created an opportunity for you to make way more money and opportunity doing what you love to do in an environment that you love to do it.

That’s creating aces in their places. It’s trying to find the right passion, the right unique ability and create an opportunity where these people can work in harmony and team up to be great at what they do. Ultimately replace me and replace each other. Even if I’m the CEO, I tell everybody on my team, “I want you to replace me. I don’t want to be the CEO. I want to be on the board somewhere.” That’s the idea. The idea is that you work your way out, right or work me out of a job. This idea of creating aces in their places is understanding your people’s true passion and abilities. Making sure that they’re performing at their best based on what they’re great at.

Unlock Your True Potential: Relationship freedom is the ability to work with, engage with, and be friends with the people you want to be in your tribe.


My next question is, how do you do that? We’re going to talk about that in EXTRA. We’ll do a deep dive on that because it’s what Joe’s magic is. It’s what he does best. I want to get a deep dive into that. You talk a lot about culture. For me, in my real estate business, I outsource everything. My realtor, my finance people, my insurance, all of that. That’s an all-in outsourced thing in my business. Is building a culture important? How do you do that?

Think about it. Why do people go to work for a guy like Elon Musk? The guy’s certified a bit crazy. He says, “We’re going to Mars.” What happens? The top engineers on the planet quit their jobs to go work for him for little to no money. They will take a pay cut to move to some desert in Texas, to live out of a sea container, to work for him because of his vision and the culture that he’s created. That’s how important culture is.

People want to be part of a greater good, a greater contribution. They want to be part of something bigger. As the visionary, you have two jobs. Your job is to create the vision. What is the story? Where are we going? Be crystal clear about that, that people could believe you. You can’t change your mind every fifteen minutes or people are going to be like, “I don’t know who’s driving the bus. I’m terrified.” Create that story and then back it up with opportunity.

I’ve created a story. The story might be bigger and scarier. Trust me. I’m sure there are times where Elon lays his head down at night and says to themselves, “How the heck are we going to get to Mars? I don’t even know how we’re going to do this. I don’t know if all the top engineers in my company know how we’re going to do this.” I’m sure he second-guesses himself but as a visionary, you have to constantly be driven towards that mission and creating opportunity.

Now you have to fill the aces in their places. I got to figure out who’s going to get me to that vision? How does my team going to build around this vision? Where am I missing links? I call them my TBDs, my to-be-determined seats. How am I going to fill this bus with the right people to get me to that vision because my vision is way greater than the people who are surrounding me or it should be? If you want bigger dreams, you need bigger visions.

As a visionary, it’s not visionary if it’s comfortable. If it’s not keeping you up at night, if you don’t have self-doubt, if you don’t have the, “I have no idea how this is going to happen,” then it’s not visionary. It’s been done. Just because people are visionary, confident and successful does not mean that they don’t have self-doubt, that they don’t frequently stay up at night going, “What am I thinking?” Yet, they can’t let go. You don’t have to be a visionary to be successful. That’s the other thing that I would do want to tell you, ladies, because I know a lot of you want to buy a couple of houses. You want to put your kids through school.

You don’t want to have this huge vision that is awesome too. It takes all of us to make the world go round. Understanding all the way from the bottom, all the way to the top, we all have self-doubt that should not be something that stands in your way. It’s a mandatory requirement in order to expand your life. You’re not going to expand if you sit in the same place where there’s no self-doubt.

The definition of success, people have all these different measuring tools of comparing themselves to others. Earl Nightingale essentially said that success is creating a worthy goal and working towards it. That’s it. Whatever your worthy goal is. If your worthy goal is to create five rental properties and have some passive income for your family, that’s your goal.

There’s nobody who’s going to sit back and say to you, “That’s not good enough.” The reality of it is if you have 1 or 2 rental properties, you’re in the top 5% of Americans and that’s amazing. Nobody should be standing there saying to you, “The guy down the street has fifteen.” Who cares? The reality of it is you’re doing what success is for you.

I want to emphasize that, Joe. Do what success is for you. Not for me, Joe, your dad, your colleagues, or your kids. It’s important when you’re setting your goals and getting connected with your culture. What is it that you’re trying to put out there? What is it that you’re trying to achieve? Your big why. All of those have to do with you, not anybody else. Can you talk to me about the best investment you made and why?

I’ve invested millions of dollars in real estate. I always still say this to this day, that the best investment that I’ve ever made is in myself. I have for several years now had masterminds and one-on-one coaching. I’ve hired coaches for everything, mentors, personal trainers, well over six figures a year for several years, sometimes probably in the double six-figures. Everybody’s different and it’s not a measuring contest. One of the biggest challenges that people have is they want to get better, but they’re chasing away from investing in themselves. When you invest in yourself, you have skin in the game.

I’ll never forget one of my first coaches. This is probably going back many years now that I think about it. I was a real estate agent and my first coach was $500 a month or something like that, which is not a ton of money, but it’s not pennies. At that time, she was twice as much as my car payment. I was leasing an Acura back then. I was thinking to myself, “I got to close an extra deal or two a month to justify having a coach.” She was incredible. She helped me to be accountable. I was petrified to get on the phone with her every week. Thinking to myself, “If I don’t show up prepared and ready to go with my numbers,” Carol’s going to hang up on me.

“She’s not going to let me go. She is not light on me.” If I would answer that phone and be lazy, she would hang up. That was it. There was no callback. We had 45 minutes every Tuesday. She made me a better salesperson because she made me accountable and committed to my numbers. I remember immediately getting results. By month two, I had doubled my sales. By month six, I was the top salesperson in my entire office and I was 24 years old. I remember thinking back, “This coaching thing’s wild.” You got to take a gamble on yourself. You got to put some money out, but it’s wild having somebody who’s what I call a co-creator.

A great coach shouldn’t be telling you what to do or how to do it. They should be co-creating with you. They should be working you through it because the reality of it is you probably have had most of the world experience you need to get the results. A lot of times, simplicity is the path to mastery. A lot of times, it’s right in front of us and we’re looking for all these shiny objects. We’re all over the place trying to figure it out.

The reality of it is, for the most part, with a notepad, a pen and a cell phone, we can be successful. We’re chasing all these other shiny objects and inevitably, we end up in our way. Sometimes dialing it down, hiring the right person, having the right conversation and focusing on what I call high-gain and high-income activities it’s all you need to do to get what you want out of life and business.

A great coach shouldn't be telling you what to do or how to do it. They should be co-creating with you. Share on X

I love that because much of the time, I talk about the best way to set up your business and the streamline it is to start with a spreadsheet. What are the activities that you’re doing? My advice has to do with having a Word doc that you can access from anywhere to take certain notes or do a spreadsheet. People are all about the high-tech solutions, all the cool stuff, the CRMs and where do you get your leads and all of this stuff, the call centers.

Sometimes do with simple, intuitive and start there. Don’t get into all the shiny objects as far as strategies and opportunities, but there are also shiny objects on how we are running our business. I love it when another super successful person says, “A piece of paper and a pen.” That’s where we start. It can be as simple as that.

I have the saying that experts don’t know how to add. They know how to subtract. Always trying to add more, add more, “What else can I put on my plate?” The reality of it is not on your calendar, plate, personal life or your home life. I know we’re talking to a lot of ladies who are reading. I coach a lot of dads. I’m coaching more on personal life than I am on business.

The reality of it is people come to me because they want their businesses to scale. What do we do? We turn around, I go, “Tell me about your home life? How are you taking care of your body, mind, kids and your wife? What does it look like at home?” We start working on that stuff and immediately start making more money.

It’s like, “When I become a better dad, I start making more money.” I never thought about that. When I started dating my wife again, all of a sudden, my life became happier. No kidding. This is the reality of things. We look past the seemingly simple stuff, which is the basics. You ask somebody, “Why do you do what you do?” “I do it for my kids. I do it for my family.”

“Why do you miss every soccer game? Why do you not have family dinners? Why haven’t you taken your wife on a date in nine months? Why haven’t you bought her flowers in many years?” They go, “I never thought about that.” You’re not doing anything for your family. It’s a ruse. You’re making it up. What I want to do is dial back to let’s become a better person at home, in my life, and now, all of a sudden, the money is easy.

We have time and money. That’s our two resources. That’s it. I’m sure you’ve been in real estate and you’ve lost money. I’m positive about it. I’ve lost millions of dollars in the process of making millions of dollars. I’ve lost time. I’ve never gotten time back. You can’t get five minutes back. You can’t get 30 seconds back. You can get your money back.

You can lose a lot of money now and get it all back tomorrow. How many successful people do you know have filed for bankruptcy? I know quite a few. I don’t know anybody that’s ever gotten a minute back. Focusing on home life is generally one of the things that increase financial life. We got off topic there for a minute. I don’t know how we ended up going down that rabbit hole.

That’s how I’ve coached. I was an executive coach for many years and that’s exactly what it was, is get your life back in alignment with who you are. My last question before we move towards the three rapid-fire questions is how can my readers become fearless? Do you have tips for that?

Tony Robbins has this great thing. He says there’s the four S’s and I don’t want to jump into all of them, but there’s state story strategy and standards. The story is our identity. It’s who we are. With that, going down this crazy rabbit hole, you get to decide who you are. You could decide tomorrow you’re going to be a more aggressive salesperson. You could decide tomorrow you’re going to become a happier person and treat everyone nicer. You get to decide. That’s the craziest part about who we are as human beings.

We’re the only species who can wake up tomorrow and be someone different. Fearless is an identity. What’s keeping you from being fearless 99% of the time is some limiting belief. It’s something that somebody taught you, some experience that you had, or some past belief that you’ve learned along the way that got you to this point that’s holding you back. We call these paradigm shifts.

We’re all experiencing these paradigm shifts. As we go through life, I call it the model of our world, our MOW. We all have a model of the world that we’re looking through, almost like a lens and we’re changing prescription glasses constantly. We’re upgrading our site through a different lens. I say, “If you’re looking in the mirror and you’re looking at the person you are now, most likely the person from six months ago couldn’t handle the challenges. If you’re growing as a person, as an entrepreneur or as a leader, six months ago, you couldn’t handle the challenges you’re handling now or maybe several years ago.”

Put things into perspective. What are we being fearless about? What are we trying to overcome? You’ve probably overcome challenges in the last several months that the person of you several years ago wouldn’t even consider stepping into that obstacle or wouldn’t even consider being in that atmosphere. I look at what we’re doing now from a development perspective. To keep it personal a little bit, I’m developing self-storage deals. I used to flip over 100 houses a year. One development deal is worth ten times more than all the houses I’ve flipped in one year and it’s scary. You have to put yourself into a different paradigm. You have to put on a different set of glasses.

What I would say is reflection is one of those ways to determine what my limiting belief is. What is it that I’m afraid to step into? How do I create that big dream that’s going to magnetize me to pull myself through this little obstacle? The reality of it is when you get to the other side, when you get closer and closer to that big dream, you’re going to look back and you’re going to say to yourself, “What was I afraid of?”

I remember when that thing I was doing was scary and now I look back on and go, “I remember when it was scared to flip the house.” I didn’t see the last 400 that we did. I never stepped foot on them. I’m not saying that to brag again because that’s not the point. The point is that you get past a certain point of scary and all of a sudden, it becomes mundane.

In order to become fearless, I think perspective has a big part of it. Remember, all problems are problems of perspective. Some problems for people who are reading now are not problems for you. Some problems for you aren’t problems for me. Maybe my problems aren’t problems for you. It’s all a matter of perspective the way we look at them. I think unlocking those limiting beliefs, trying to figure out what’s holding you back, pushing you to the next level or helping you get to that next level is all-important steps there.

Unlock Your True Potential: What’s keeping you from being fearless 99% of the time is some limiting belief.


I released my first TEDx Talk and it’s been a two-year journey for me from what I decided to do or was asked to do it and finally realized. Once I landed it, I had to write the talk because you don’t write the talk to you, land it because there’s a theme and all this stuff. I had to write the talk and then I had to give the talk. The video gets released and you see if anybody liked it. It’s like heroin.

The thing is that when I made that decision a long time ago to do it, I couldn’t see me on the red dot. I couldn’t see what was going to happen. I didn’t even know what the big message was or that I was good enough. Part of being fearless is saying, “I don’t know what this is going to look like, but I identify myself as being fearless and therefore, I will keep stepping forward.”

When you do that, on the other side, you’re forever changed. It may not be something as dramatic as I did my TED Talk because there was a deadline and something happened that I’m forever changed. I loved what you talked about with how much you’ve accomplished in the last years and understand that you are forever changed if you continue to grow. It could be an event or it could be a time period, but recognize that and recognize that being fearless is simply an identity. It allows you to take the next step.

I’ll add to that. I believe that the TEDx piece that you’re going through had to be a decision from the heart and the gut. That’s what got you there. You know it’s the right thing and that’s why you decided from there and move forward. I think it’s going to be incredible for you.

Before we get into the three rapid-fire questions and EXTRA, could you tell us how we can get in touch with you, Joe?

People can visit me on social media, Facebook or LinkedIn. It’s all Joe Evangelisti or @JoeEvangelisti. They could also go to LegacyBuilder.coach if they’re interested in coaching or one-on-one.

You have a gift that you give there. Could you tell us about that?

If they go to LegacyBuilder.coach, my team will do a fifteen-minute one-on-one session to tell people to unlock time. I find one of the biggest challenges is what we call controlling the clock. We’ll do a fifteen-minute one-on-one session to help you unlock time and create a little bit more timeframe for you.

That’s the only resource we never get back. Thank you so much for that. Joe, are you ready for our three rapid-fire questions?

Let’s do it.

Tell us one super tip in getting started investing in real estate.

You got to get started. Find a way to get started one way or the other. The joint venture, go take down a property, find it with private money. If you’re going to put 20% down, find a property and take a step towards it. There are many ways and methodologies in getting started nowadays. You can buy a duplex and live in half. You can buy a quad and live in one of the units. I’ve seen many in the last couple of years, friends of mine, who’ve gotten started doing it that way.

If the risk is your concern, do it that way. Live in half of it. Be a landlord and live in half of it. Take action in what we call intelligent and inspired action. Don’t overanalyze. I was interviewing somebody and she called and said to me, “I have a real estate degree. I have an MBA and I went through FortuneBuilders and paid them $75,000.” I go, “That’s amazing. How much real estate do you own?” She says, “I never bought a property.”

You’ve made an investment of $200,000 into your education and you’ve never bought a rental property. I barely graduated high school, folks. I went through a bunch of colleges only because the Navy paid me to go through a bunch of colleges and I still never got my degree anywhere. I built a portfolio worth millions of dollars. I can do it. I’m not smart. I feel like too many people over-analyze and get afraid of the risk instead of taking it. You’re going to screw things up. Go out there and test the waters. That’s the only way it’s going to work.

Tell us one strategy for being successful as a real estate investor.

One strategy is to get involved, get invested. The second piece is to build a great team. You have to be thorough about who’s on your team, who you do business with, or who your joint venture partners are. Protect yourself first. A lot of people I see get involved are worried about doing a deal that they’re not paying attention to how much equity they give out or bringing in their best friend as their partner. Next thing you know, there are four people in on a single-family house. The reality of it is if you’re smart, you’re the one doing the research, you know what you’re doing, you’re capable, you can raise the money or you have the money, go out there and take it, do it, buy that duplex.

You don’t need four partners to do it with. Go out there and take a step forward. Get a mentor, get a coach. A lot of times, you’re better off paying somebody a couple of thousand dollars to mentor you rather than take on a partner and give them 50% of the deal. You’re going to wake up a couple of years from now, and you’re going to put a couple extra $100 thousand in your pocket as a result. That’s a better investment in my mind to help somebody get involved in a deal.

Ladies, recognize that when he’s talking about a team, he did talk about a mentor as part of the team. That’s a different way of looking at that. Your mentor or your coaches are part of the team. They’re part of the business ecosystem. Talk to us about one daily practice that you would say contributes to your personal success.

The daily practice that I can’t live without is my morning routine. I usually get up at 4:00. I go to the gym. I work out from 5:00 to 6:00. I come home. I meditate, I journal, I read and I do all this to get prepared for my girls who are going to start school because I want all my routine done before I wake them up in the morning. My time with my daughters is in the morning. I get them dressed in the morning. I have breakfast with them and I take them to school. For me, it’s early in the morning. The reason I give you that asterisk is I want people to work in what I call their zone of genius.

Find a way to get started one way or the other. Share on X

My zone of genius is getting stuff done early in the morning. I’m most productive when I build that protection mechanism around my head and my mind. I work on my body and my mind first thing in the morning. Some people can’t do that. Some people have practiced that and they’re like, “I’m miserable. I can’t get up at 4:00 AM.” Don’t do it. If you’re amazing from 10:00 AM to 12:00 midnight, then protect that time. Be good at that time. Have a routine and rituals that work for your zone of genius. Figure out when your time is to be amazing. When you can be quiet, alone and alone with your thoughts, that’s going to help you accelerate the growth and get you closer to your dreams.

This has been amazing, Joe. This conversation, I want to read it all over again. Thank you so much.

Thanks for having me. It was great.

We’ve got more ladies. We’re going to be talking about getting the aces in their places. We’re going to talk about how to do that, which we’ve talked a lot on the show about building teams. I love Joe’s perspective on this. I’m excited for that deep dive. For those of you that are already subscribed to EXTRA, we’ve got more. If you’re not subscribed to EXTRA, this might be the time you want to.

Go to RealEstateInvestingForWomenEXTRA.com. You get the first seven days for free. Check it out and you can stay subscribed or not. For those of you that are leaving, Joe and I, thank you so much for joining us. Until then, remember, goals without action are just dreams. Get out there, take action and create the life your heart deeply desires.


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About Joe Evangelisti

REW 81 | Unlock Your True Potential

Joe Evangelisti is a high-performance coach with over 5,000 hours of coaching experience under his belt. His mission is to assist real estate investors, entrepreneurs, and business professionals in exercising their true power and finding their hidden potential to achieve more success, wealth, and freedom than they ever thought possible. Joe creates life-changing transformation by providing clients with the tools and strategies needed to create unstoppable momentum and break through obstacles. He’s helped hundreds of business owners to build better teams and cross the 7, 8, and 9 figure mark.

In addition to his private coaching practice, Joe serves as the CEO of three 7 and 8 figure companies, and his real estate portfolio includes single-family, multi-family, self-storage, and cold storage. Prior to building his business and real estate empire, Joe served in the military as a Builder in the US Navy Seabees. He holds Letters of Commendation from the US Navy and The White House, a Letter of Appreciation from President Clinton, and numerous service medals. Joe lives with his wife Ashley and their 2 girls in beautiful Haddonfield, New Jersey.


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