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Why The Right Syndicator Believes In Education With Pili Yarusi – Real Estate Women

REW Pili Yarusi | Real Estate Syndicator


A syndicator could make or break your real estate career. Many consider them the person in charge of your success. That is why before diving deep into the game, you need to arm yourself with the right syndicator. In this episode, we welcome back to the show Pili Yarusi. Pili is a syndicator herself and is the Cofounder and Operator of Yarusi Holdings LLC. She speaks for the second time on the show with Moneeka Sawyer to share great tips on finding the right syndicator for you. Pili takes us across her journey and offers insights on the importance of education and taking mindful action. At the end of the day, this is your investing journey. You need to protect it as much as you can. Begin by choosing the right people who can help you towards success. Join Pili as she guides you how.

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Why The Right Syndicator Believes In Education With Pili Yarusi – Real Estate Women

Real Estate Investing For Women

I am so excited to welcome back to our show, Pili Yarusi. I had her on the show a couple of years ago. We had an amazing conversation. You should go back, look her up, and check out that one. I’m so excited to have the next conversation and share with you all the ways that she’s grown and all the new things that she has to bring to the conversation. I’m super excited about this conversation.

Before we head into that, let me reintroduce you to Pili. Pili is a loving mom and wife whose goal is to lead with Aloha by example. Pili is a Cofounder and Operator of Yarusi Holdings LLC with her husband Jason. Yarusi Holdings is a multifamily investment firm that repositions underperforming properties through operational efficiencies, rebranding and value add renovations.

Pili and Jason have managed the successful and profitable exit of these multifamily properties. The Yarusis have an active real estate portfolio of over $100 million. She co-hosts Multifamily Live, The Jason and Pili Project, MOM – Moms of Multifamily and MORE – Moms of Real Estate. All can be found on Facebook, YouTube and anywhere you tune in to shows.

Pili, welcome back to the show. How are you?

I’m so good. Thank you so much for having me back on. That was so many moons ago. We were giggling about how amazing it is that we laid the foundations for the people that we become with the things that we read and the things that we do years ago.

Through COVID, you moved locations. You were active on Clubhouse. I’ve been watching all your events on social media. It has been amazing to watch you grow and then to hear in your bio all the numbers and how things are so different than they were years ago. Congratulations. You’ve done an amazing job.

Thank you so much. It was interesting to hear you read some of our old numbers when we were starting, like our triple-digit units. You said we had 100 and something units.

Ladies, we were reading over her bio first. It was the old bio from years ago. It was 426 units and 100 and something in direct management. Look at those new numbers.

We’re at $200 million in assets in direct management and over 2,000 units. We took down our first building in 2017 and here it is. It’s almost 2023. It’s been an amazing ride. It’s been so much fun.

Take us through your journey a little bit. You’re a syndicator. We have a lot of syndicators that come on this show. I’d like to hear about your journey. For me, one of the things that I want to chat about on this show is I feel like my ladies have heard a lot about syndication. We’ve highlighted some amazing syndicators like yourself. Some are amazing and some, I don’t know enough about to say.

My ladies know that the syndicator or the person in charge is the single most important indicator of success. The ladies have had a little bit of a challenge as far as making a move toward investing in these syndications. I’m not sure if you’ve dealt with that, what your experiences have been around that and what advice you can give the ladies. That’s where I wanted to head. Let’s start by reminding us of your story and telling us about the journey over the last few years.

I want to answer both questions at the same time. I’m going to start with something that you and your ladies can think about. For a syndicator, my most important job and this is per the SEC Regulations or the Securities and Exchange Commission, I need to make sure you’re educated. That’s my biggest concern. My second biggest concern is that I need to make sure that you know me and that I know you.

It doesn’t surprise me, honestly, that it’s such a big leap. Number one, you need to get educated about this new asset class. It’s something that you keep on hearing about but haven’t dove into because it takes a little bit of education to dive into correctly. We talk about passive investing all the time. A true passive investor knows what they’re getting into first and understands it.

When it comes to real estate syndication and going in with a syndicator like myself, I want you to know me. I want you to have access to me. I want you to know that I am going to take care of your investment as far and as much as I can. Those are some of the things that I want you to chew on as I’m going through my story.

I’ll save you me growing up in Hawaii and all that stuff for a later date. Maybe we can have tea one day and talk about that. My real estate journey has honestly been one of complete growth and change. We talked about this a little bit in the last episode that I had with you. I might have been pregnant with one of my children. I’ve been either pregnant without or with a small child for this entire growth period.

Jason and I got together at the end of 2012 into 2013. We decided we wanted a family. We had our first child in 2014. We also got into real estate in 2013, flipping and wholesaling homes. We started doing small rentals and had a construction company. He still had his brewery and I was a real estate agent so a lot was going on plus growing our family.

When multifamily syndication hit us, it hit Jason first. I remember him talking to me about it. I was pregnant with our second child. We still had all these businesses. We were growing. We were prospering but we had so much to juggle. I told him no. It goes back to what you were saying. You and a lot of your ladies haven’t taken the jump into real estate syndication. I said no. I was like, “We have so much going on. Why would we start another business?” We were talking about getting into the active side.

That’s key. There’s the active side and then there’s the passive side. You were looking at going into the active side.

I wasn’t educated enough to even understand that there was a passive side. I didn’t even know this at that time. I was like, “I am pregnant. We have all these things happening.” It was what I said before. It was education that got me there. We jumped in with a mentor instead of how we jumped into flipping and wholesaling, which was like, “Let’s watch HGTV. We have a construction company so we can flip a house.” That is another story for another day.

For multifamily, we got a mentor. We educated ourselves. We ended up taking down our first multifamily at the beginning of 2017. It was a 94-unit in Kentucky. Let’s flash forward a couple of years to 2013. We’re at $200 million and 2,000 units. My biggest concern is to educate. It’s not small amounts of money. It’s not $1,000 or $5,000. Most minimums start at $50,000. Some are $25,000 but most are at $50,000. That’s not something most people have in their back pockets. I want you to be comfortable. I need you to be comfortable. If you’re not comfortable jumping into the syndication, then don’t. Don’t jump into one until you feel comfortable enough.

Don't jump into a syndication until you feel comfortable enough. Share on X

We talked a little bit about real estate in general. I believe real estate is the best asset to jump into. I’m going to come back to what I said in the beginning. As far as much as you know the person that’s running it, do they have a background of success? Do they have other investors that you can talk to? Do you have their cell phone number? Can you get a hold of them if you need to? If you don’t understand them or understand something, can you get a hold of them?

It comes down to being comfortable in what you’re investing in because this is your hard-earned money. We like to talk about passive investing. You want to make money with your money but first, you’ve worked hard for that money. Let’s make sure that the people that you’re investing with are also going to work hard to make money with your money.

I’ll be honest. I have invested with a few of the different syndicators that, over time, I’ve gotten to know. They’ve been on the show a few times. You’ve sent me a few things. You know this because my answer to you was, “I am finishing up a construction project. I need to stay liquid.” This has been my story for the last couple of years and it’s very frustrating.

When you’re in construction, you do need to have quite a bit of liquidity. This is our first project in this company. We started the company together. This is my first project together with my partner. Liquidity was a hugely important deal for me and continues to be. I was talking to my partner. I probably shouldn’t say this here but we’re all friends. My partner and I were saying, “How much are we in cash?” Over 10 years, because it’s been a 10-year project from when we bought the property to when we got the permits to when we’re finishing the build, we are in for $1 million. That’s personal cash for each of us.

I’ve sold properties. I’ve had to make things happen. That’s in addition to the loan that we owe. In the end, we are going to do fine but we’re not going to make a killing. One year’s income is what we’re making on the back end of this. We missed the boat as far as when we’re selling. We didn’t get rich on this project but I learned a lot. One of the things that I learned was liquidity was key. If we had not finished it, we would’ve ended up with a lot of builders, especially during COVID. For me, there was a liquidity thing.

I will say that it’s a bit of a shield because I don’t feel yet that I’m educated well enough to make those decisions about what kind of syndications I want to go into. Some things came up so we did end up putting it into three. I’ve diversified. I’ve got 1 mobile home park, 1 multifamily and 1 storage thing that I’ve invested in. That was early on. That was before I met you. I then stopped.

I made good decisions. The people that I’m investing with are good and it is because I know them. I trusted them with my money. As I look, “What am I going to do when liquidity isn’t this big deal to me? I want to invest. Where am I going to go? How am I going to go do this?” We’ve had some people come on the show to educate us but for some reason, I’m feeling like it’s not deep enough. Talk to me a little bit about the kind of education that you share with your people to make them comfortable with taking that leap. You’re right. $50,000 and $100,000 is a lot of money.

We educate on a couple of different levels. 7 Figure Multifamily is our active program. I have some investors that have jumped into that program with the sole purpose of learning how to do it from an asset manager’s side or a capital raiser’s side. They’re learning how to do it from that side so they understand where they can put their capital and how it’s being put to use.

As an active investor, this is what I do day in and day out. This is my job. I’ve created a job. I also passively invest but this is my work. This is what I love to do. As a passive investor, you could go that deep. As you continue your journey, you can learn over time by talking to the syndicators that you talk with. We should be open books. There’s that level.

We also educate on the level of a passive investor. People and other syndicators have come on here to discuss basic syndication techniques but to honestly go deeper, it’s the phone call. It’s finding a syndicator that will talk you through the process and understand your needs and talk you through them. For instance, if one of you came to me and started talking to me about what you needed and I figured out that it wasn’t syndication, I’m going to tell you that.

REW Pili Yarusi | Real Estate Syndicator

Real Estate Syndicator: To honestly go deeper, find a syndicator that will talk you through the process and understand your needs and talk you through them.


If you tell me that you want a quick return on your money, I am not your lady. I don’t do quick returns on your money but I’m not going to force you or help you to understand that this is the way to go. I’ll probably introduce you to a house flipper or private money lending. That’s also good. It comes to being comfortable. You want to be comfortable. You don’t want to make a mistake. Unfortunately, it’s investing.

You’ve run through the gamut of your project. In this ten-year project, you’re not going to make a killing. A lot of it’s based on timing. Jason and I could slap ourselves. We wish we got in in 2013. We got in in 2017, a few years later. We’ve still done well. We’ve had ten successful exits. We’ve had dozens of investors who are happy with how we’ve performed. Can I promise that in the future? Historically, Jason and I have done well. I don’t have a crystal ball but we are educated and open.

Most of my investors, if not all, because I call them with my cell phone, have my cell phone number. They can call me if they need to. They can let me know what troubles they’re having or if they have a question about something that’s on their K-1 or if they have a question about what we’re doing or if they want to go deeper. They deserve to. Their $50,000 tells me that they deserve to have my cell phone number and to call me if needed.

I’m not sure how other syndicators run their businesses but that’s how we run ours. I’m not going to say you because I don’t want to talk to everyone but for me, being comfortable and educated was the key to my growth. When you started talking about the old episode we did together, you mentioned all these books that I had quoted and the things that I was studying. Those were the foundations of the woman that I am.

You mentioned the book, 12 Week Year and Miracle Morning. I haven’t read those books for a while. I should probably revisit them. Those are my foundation. Those are part of why I succeed. The reason I’m so good at what I do is because of the foundation and the education I laid down for myself. With investing in any real estate, you should educate yourself. That’s what may be holding some people back. It’s true education. It’s that comfortable I know what I’m getting into education, not I’m pressing a button on my Robinhood app and hoping for the best.

Hope is not a good investing strategy. There are a couple of things that come up for me as you were talking. I love that we can have a real conversation live. Thank you. You’re warming my heart. I love this.

Thank you.

Two things come up for me. The first one is I’m so afraid of calling you and saying, “Give me some information.” I get that information and then I’m sleeping on it and I’ve got another question. I’m one of those people that will ask you questions until you feel like you’ve been buried. I will keep asking questions. I will also say this. I have never in my entire life lost a dime in real estate. Every single deal has been successful but I will ask into the ground. Yay for me on one level but people that do business with me are like, “Another question?”

Even I’ll say it on this show. You have to take action. I’m fully aware of that. Business people who know me know have seen my portfolio and my life. They know that I’m an action taker but I will not take action until I feel safe and comfortable. If you got a phone call from me every day for ten days, wouldn’t that be frustrating for you? I know my ladies are thinking the same things.

I’m going to give you a quote from Tony Robbins. “Success leaves clues.” There’s a reason why you’re so successful. It is because you ask the right questions. The other thing I’m going to say is that’s why we have email. You don’t have to call me. You can email me all your questions. I’m going to go back to the price point. $50,000 is the minimum. I have people who invest upwards of $500,000. I have one investor that brought all the capital to one of my deals. That was upwards of $1 million. They will ask questions.

Whether or not I am nose deep in kiddo stuff and my kiddos deserve all my time too but if you have a question for me, you are the most important person. Your capital is your life. You worked hard for that. Who am I to get irritated because you want to know what a K-1 is, what this line means on that K-1 or why I am painting the wall gray instead of white? Who knows what your question is going to be?

This is not said any place in the SEC but once upon a time, I was a real estate agent. I am inbred with this idea of fiduciary duty. I have a fiduciary duty towards you even though it’s not set in stone and it’s not written anywhere. I can’t promise you profit. I can’t promise you that I’m going to be there for you every waking hour but if you have a question, let’s get it answered.

I’m going to go back to there’s a reason why you’re successful. It’s because you asked the right questions. You mentioned taking action. There is taking action but we should rephrase that into taking mindful action or educated action. It’s the uneducated action that gets us into trouble. That split-second moment of putting all your money into one pot sometimes works and people make millions of dollars.

REW Pili Yarusi | Real Estate Syndicator

Real Estate Syndicator: Take mindful action or educated action. It’s the uneducated action that gets us into trouble or that split-second moment of putting all your money into one pot.


There are those times and it happens more often than not that they don’t because they invested in the wrong thing or with the wrong person or at the wrong time. It’s taking mindful action and making sure you’re pressing the buttons for investments that make sense for you and the numbers make sense. I believe in investing in people, number one.

You said a couple of things that I want to go back to. I love this idea of mindful action. The action does not necessarily mean jumping in. Doing your education is also action. Reading this show is also action. Taking action towards your goals does not mean immediately jumping into something without feeling enough confidence around it to experience success.

You know this at the end of the show. I say, “Goals without action are just dreams.” It’s true but there are lots of different ways that you can take action. I love the way that you reframe that because that’s exactly what I mean. We do need to take action but it needs to be mindful action. That starting action can be education as long as you don’t get into analysis paralysis, which is a fine line.

There is a fine line there. You should know better that action does not necessarily mean taking that jump. Although so much of social media and everything that’s on there is like “Go. Do. Hustle.” It’s taking that time to analyze not only the deal. The deal needs to work and the numbers have to be beautiful but you need to know all the different ways that the deal might not work.

This is more important. Analyzing the person that you’re investing in and with is of the utmost importance. You can go analysis paralysis on this as much as you want or maybe not that much but enough. You should have a good relationship with the people that you are investing with. That’s why I love working with new investors. I want to make sure that if a new investor’s going to invest, they invest with me. I know that I can do it. I have that confidence.

You should have a good relationship with the people you are investing with. Share on X

I know I’m a good fiduciary. I will make sure that you know me and my husband. If you have questions, you’re not going to feel bad. If you’re reading this and you want to jump into syndication and ask a million questions, I am not going to make you feel bad. Ask all of the questions. That is what I’m here for.

One of the things that you said that I want to also highlight a little bit is, “You’ve had success because you asked the right questions.” I didn’t ask the right questions in the beginning. That’s the other piece. I know a lot. I’ve been very blessed with this show. This show has educated me probably more than it’s educated any of you because I’m having every single conversation. I’m studying every single guest. It has been phenomenal for me. I’ve got a lot of education that way.

Over time, there’s been an evolution of, “This question matters and this one doesn’t.” I still ask goofy questions. I understand that it’s okay because you don’t get to the right questions until you start asking. Don’t ever feel, “Since I don’t know what the right questions are, I’m going to sound stupid. I don’t know.” It’s okay because you got to start somewhere. If you never start, you’re never going to reach success. That’s the truth. You have to take the first step. The first step is to start asking questions. Would you agree with me on that?

I agree. That’s why your ladies are with you. Ladies, that’s why you trust and you are with Moneeka. It’s because you know that she’ll help guide you through some of these questions. This is why you go with indicators that you trust because they’ll help guide you through this time and the questions that you have. With our first multifamily mentor, we still ask him questions because he continues to level himself up to a level that we’re reaching for. We can ask those questions that he is dealing with at that level when we get there.

When we took down our first building, we could not figure out how to do this one thing. We went to him. It was one question to him that would’ve taken us a week to figure out on our own asking different types of questions. This is why you go to those who know those things that you need to know. That’s why you listen to podcasts.

We probably created our podcast for similar reasons. I’ve learned so much from having a podcast and from other people that I’ve brought on. It’s been phenomenal. It’s listening to podcasts, talking to other women and talking to other people in the industry. Reach out to them. The reason why people go on podcasts is to have people reach out to them. To anyone who’s reading this, reach out to me. Let me know if you have any questions. I will answer any of them to the best of my abilities.

REW Pili Yarusi | Real Estate Syndicator

Real Estate Syndicator: The reason why people go on podcasts is to have people reach out to them.


What a great reminder. People don’t come to my show because they like having conversations with me.

I do.

There are a lot of people with whom we become friends because of this show. We’re like, “That was a great conversation,” and we stay in touch, like us. Some people do come back because they want to talk to me and I want to talk to them. The reality is that the reason that people come on these shows is that they want you to reach out to them. You’re not imposing by emailing them, calling them or telling them you’re interested. Even if you decide at that moment that it’s not the right time to invest with them, they are happy for the opportunity to have the conversation. I had a conversation with another friend of mine, Maureen McCann. Do you know Maureen?

I know of her.

She’s a turnkey person. She’s been on this show about five times. We did a whole session because she talks about 52% returns and some cool stuff.

That’s how we got into multifamily. It was turnkey. That is a whole other story.

At one point, I was calling her and was like, “Are you seeing results? Are my ladies calling you?” I trust her so much. I was like, “I want my ladies to connect with her because she would educate them.” She’s a lot like you in that way. She’s education first. She said, “Don’t be so concerned with what I’m getting out of this show. The reality is as I build these relationships, it may be ten years down the line when someone finally thinks, “I’m ready for that.” I loved that Maureen supported me in this way. Maybe I’ll connect with her again.

You don’t have to invest right away. Don’t feel any pressure that if you’re calling somebody that it’s like, “I feel committed, obligated and all of that stuff.” They would hope that if you connect with them that you would consider them when you’re investing but it’s not an obligatory thing. You get to ask questions. They’re in the business and on this show because they want to connect with you. That means emails and phone calls. All of those things are good. They’re not just okay. They’re good. You are not imposing yourself on them by making those connections.

If this is on video, I’m bouncing on my seat. I’m so excited because what your friend Maureen said is so true. I want to have a conversation with you not just for the now. If it’s for the now, then that is great but I’m talking future. The shortest time we’ve had an investment was 18 months to 7 years. Our investments are long-term investments and so are my relationships. I want them to be long-term. Since our investments are so long-term, I want to have a relationship with you. I need to because we’re going to be in this for the long run.

You are going to be a passive investor but it doesn’t stop there. You don’t get the mailbox money or you do but I expect you as one of my passive investors to read my emails. I want you to know what’s happening. I want you to be educated on what’s happening within the market. I want you to know all the things that I know and everything that I’m sharing with you.

If you go onto my website, you’re going to get my information on how to invest. We call it Becoming Independently Wealthy With Apartment Buildings. It is a very long title. I might shorten it. That’s going to be some emails that you’re going to get and some more education coming from myself and my husband. The great thing is you’re going to be invited to go into my investor portal. You have no obligation to do so but that’s more information. You get to see what an investor portal looks like. You’ll get to schedule a 50-minute call with me.

This is usually what scares people the most and why they don’t call. It is because you think when I pick up the phone, I’m going to be like, “Give me your money.” If I even talk about money, it’s probably going to be because you mentioned it first. I don’t want to know about money. I don’t even want to know how much money you make. I want to know you because I don’t know what’s going to happen for you and with you tomorrow, 5 years from now or 10 years from now when something good happens or if you have something great financially happen to you or you get into a new job and grow.

I’m working with someone who has $10,000 in savings sitting there. He’s growing his wealth. I’m working with him and helping him to grow that financial stability. I help him create a budget and create a system or a foundation. I give him books to read to grow from. I still want to know him 10 or 20 years from now when he’s invested in syndications and invested in other investments to create legacy wealth. I want to have these legacy relationships. It’s not a one-time phone call. This is me wanting to get to know you. I will never ever talk money unless you want to.

I have one other question and I’ve never asked a syndicator this. Let’s talk a little bit about exits. When you’re in syndications, some of the things that happen is they have this plan. They’re going to do a value add, a new build or whatever it is. They give you all the numbers of what this is going to work out and then what are they going to rent it at.

If they’re doing a value add, they’re having to cycle people out as leases come up. There’s a whole process. They’ll say, “When the project is done, we’ll refinance it. We’ll pay off your thing. You make a certain amount of money. Either you’ll make income on the rents over the long-term or if or when we sell it, then you make that capital.” There are lots of different ways that you earn money, which is how they come up with their final IRR, Internal Rate Revenue.

These are the exit strategies or the possible exit strategies that we hear a lot about. What if things go bad? Let’s talk a little bit about how that works. One of the things that I want to preface this with is one of the things that I know. If you’re with a good syndicator with a good project in a good location, as long as you can get the time to be right, the project will recover even through a bad time or a slump. You have to be okay with, “The timeline on this project is 2 to 7 years.”

Maybe they said 2 years, 3 years or 5 years. You got to understand that their biggest obligation to you is to make money for you. If that means that it’s going to take a little bit longer than the 2 years, 5 years or whatever it is, then sometimes, they need to do that to hold it long enough so that they don’t see a loss.

You’re still going to make money on the rent but it may not be the payoff as fast as you would want. That’s the one thing that I have always had in the back of my mind when I go into syndication. This is what we’re shooting for. It’s not the best case. It’s also not the worst case. It’s to allow for the time to be right. I’d like you to talk about the way that you look at exits and what happens if things go bad.

It all starts with underwriting. You already said it too. It’s best case, worst case and base case. The numbers that we put out to our investors are usually very much the base case. We normally don’t even put out the best-case scenario because we never want to overpromise. There are ways that we can make more money on the property. There are ways that we know how to advance the property further than how we put it out there. We normally don’t put it all out there because a lot of the time, when we exit a property, we still want to leave meat on the bone for the next owner. We can take it to those places.

What happens when a property goes sour? This hasn’t happened to us yet. It goes back to underwriting. You have to make sure that the numbers are solid. There are a lot of things that we can’t control but we want to control them as much as possible. You said our number one goal is to make money for our investors. That is true but there are numbers 1.2 and 1.3.

Our other goal is to make the best place possible for our tenants to live. I know that has nothing to do with your question but we are education first and tenant first. If we have happy tenants in a good community, then our investors thrive too. If our tenants are thriving, our investors are thriving. Number three is communication. A syndicator needs to communicate with you when things are going bad and good so that when things are starting to go south, it’s not a surprise. This is why multifamily is such a great investment. It’s a span of 2, 5 or 7.

If we have happy tenants in a good community, then our investors thrive, too. If our tenants are thriving, our investors are thriving. Share on X

I used to tell people we stop at 7 but we do underwrite for 10 years. This is why multifamily is such a great asset. It is because it’s supposed to stand the test of time. Maybe rents go down. Maybe we have a fire. Maybe something happens that is out of our control. That’s key. When something like that happens, that’s why we’re given this time to figure it out and bring it back up. We figure out how to rectify the situation and bring it back out but it’s those things that we can’t control.

It is the things that we can control that you want to make sure that the syndicator has a handle on. They can control the numbers that they enter into their property. That’s why we underwrite and keep on underwriting. That’s why we do worst case, best case and base case because we want to make sure that we are not surprised by the numbers.

If the worst-case situation should happen, we want to already know ahead of it. If we get the best case, that’s great. We already know ahead of it. We want to make sure we have a handle on all of these things. It’s your property management team. We do not actively property manage the asset. We manage the property managers. We are the asset managers. We look over everything and make sure everything works.

You want to make sure that you know who the asset manager is on the syndication. Don’t just invest or talk to the syndicator. The asset manager is your key person on the deal. You want to make sure you have his number if something goes wrong. You want to make sure that you know that he or she is doing the right thing. That is the person that is the puppeteer for the entire deal.

Once you go through acquisitions, you have people that come in. Maybe they’re part of the asset management team or acquisitions. Maybe they helped underwrite. Maybe they did due diligence on the deal. These are various ways you can get into a deal and they brought capital to a deal. Whoever is the asset manager, once the acquisition happens and the sale happens, that person or that team takes it over. That is the person or team that is making you money.

Is that you with your projects?

That’s me and my husband. My husband is the key asset manager in our team.

You are the asset manager as well as the syndicator. Is that true?

Yes. Syndication 101 is the pooling of investors’ funds. I am a syndicator because that is what I’m doing within the asset. That is how I’m funding the asset. It’s with the syndication. The asset manager is part of the syndication. He or she isn’t even part of the syndication. She’s part of the business plan. When you take over a multifamily building, you’re creating a business. It’s business within itself.

The main manager is the asset manager. That is your key person. That is the person you want to talk to. This is the person that you want to make sure you know, like and trust with your $50,000, $500,000 or whatever it is because this is the person that’s going to be managing those funds and all the other managers.

REW Pili Yarusi | Real Estate Syndicator

Real Estate Syndicator: The asset manager is your key person. That is the person you want to talk to. This is the person that you want to make sure you know, like, and trust with your funds.


I hadn’t heard that distinction before so thank you.

You’re welcome. There are two ways I could take this conversation. One of the reasons why you might not hear that term before is that a lot of syndicators out there don’t do the asset management part. They raise the funds. They’re part of the business plan but they don’t have the decision-making. You want to make sure that you know the prime decision-makers in the deal.

When a deal goes sour and I’ve heard of a few, all I can say is the things that go wrong are usually because they didn’t have their numbers right in the beginning and they weren’t communicating with everyone. There’s that saying, “Do and ask forgiveness later.” It’s the opposite with syndication. You want to make sure that the people that you are working with because limited partners are still partners. They know what’s happening with their money and what’s happening with the asset in good times and in bad.

I haven’t heard of anything that’s fallen apart but those that I have heard that have gone slightly more toward the sour end could be solved with communication and making sure that you have your numbers right from the beginning. That’s why each building that we’ve gone into has had its business plan. We follow that business plan and pivot when needed. That’s why we’ve had ten successful exits. It is because we have a foundation of education of people first that the numbers have to work. That’s always the caveat. We invest in people but the numbers have to work. We run the numbers religiously. We keep on running the numbers inside of the deal because markets fluctuate.

Pandemics happen.

Craziness happens. The thing is multifamily has pulled through the entire time. Will it go down? Will it go up? I don’t have a crystal ball. That’s why education is necessary so that if you are investing your $50,000 into, let’s say, syndication, you know that that money has the possibility of making money but also has the possibility of not. One of our biggest concerns is the return on capital. We want to make sure that we make money on your money but we want to also make sure we return that capital. You don’t want to lose money. That should be the number one rule in syndication school.

You don't want to lose money. That should be the number one rule in syndication school. Share on X

One of the things you said also highlights the value I have when looking at a syndicator. Do they have mentors themselves? Your syndicator has the experience and work ethic. They’ve got all their resources. One of those things that are going to ensure success is that they’ve got people that they can go to when they have a question because they’re at their level. Maybe they’ve been in it for 5 years, 10 years or 20 years. Other syndicators have been in there longer. There are always new adventures that happen in real estate. Hopefully, it’s not too many adventures. You don’t like adventures in real estate but they happen.

They do happen even though you don’t want them to.

That’s right. We don’t want adventurous investing. It’s good to have people that you can go to. You’re going to the syndicator and the syndicator should have someone to go to that has been through the cycles that can then mentor them if they hit bumps in the road.

We have our mentors. We also have a group. Within 7 Figure Multifamily, this came out of a group that I was originally with, 7 Figure Flipping. Those were my mentors in the flipping and wholesaling industry. When Jason and I broke off and did multifamily, I kept in contact with those mentors. Every so often, I would let them know about a deal that I had. I would let them know, “We should partner up.” Jason and I had already created our mentorship program at that time but I saw this way to uplift everyone.

The great thing is having this amazing relationship not only with my mentors in multifamily but I get to also watch and be a part of this family within 7 Figures and get to ask them questions. They’re other investors who either have gone through the things that I’m going through or are going through it. I can talk with them and learn from them.

It’s also learning from your peers, not only from those that have come before you but from those who are going through it. They might have answers to the questions that you don’t know even to ask. That’s what good mentorship provides for you. It provides someone to go to whom you can ask them any question and they will answer with no ifs and buts because they’re there for you. They’re there to mentor you and help guide you as you step up into your future.

As always, we could talk forever but I want to be respectful of your time. Before we end this show, could you tell everybody how they can reach you? Ladies, take notes.

The best place to get to go to is my website, www.YarusiHoldings.com. It’s easy. When you open up the email, there’s going to be a button you can click to get more educated. You can click on the button and learn more about me and my team.

She’s also got that free report there for you. You can download that to get a little bit more education. This conversation has, as always with you, been so yummy. Thank you.

This has been amazing. It was great to catch up. I cannot wait to have you on my podcast. We will extend this conversation into more of what you’re doing.

That sounds awesome. Thank you so much. Ladies, thank you so much for joining Pili and me for this show. Wasn’t it awesome? I love it when you get to overhear a couple of girls chatting. It’s so important to me that you feel comfortable and blissful in making your choices. That’s what this show is all about. I feel like Pili modeled that in so many ways. Thank you for joining the two of us. Until then, remember, goals without action are just dreams, so get out there, take mindful action, and create the life that your heart most deeply desires. I’ll talk to you soon. Bye.


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About Pili Yarusi

REW Pili Yarusi | Real Estate SyndicatorPili Yarusi loves to help people and “Lead with Aloha”.

She is a founder and Investor Education and Relations Director for Yarusi Holdings, a multifamily investment firm that has acquired over 2000 units valued at $180 Million since 2016. The firm repositions properties through operational efficiencies, moderate to extensive renovations, and complete rebranding.

Pili is a co-founder and coach at 7 Figure Multifamily – focusing on Real Estate Syndication and Multifamily Investing and trains others on the success formula for buying apartment buildings at www.7FigureMultifamily.com.

Pili is a co-host of The Multifamily Live Podcast providing actionable content and tools to build and strengthen your multifamily business.

She is also the co-host of The Jason and Pili Guide to Real Estate Investing – a fun and interactive YouTube channel that features all the great things that she and Jason are working on.

She and her husband Jason have three awesome children, Luke, Lily, and Leo, and an English Bulldog, Jill.


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