Moneeka Sawyer

Author Archives: Moneeka Sawyer

Moneeka Sawyer is often described as one of the most blissful people you will ever meet.   She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market.  Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress. While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years. She is the international best-selling author of the multiple award-winning books "Choose Bliss: The Power and Practice of Joy and Contentment" and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.” Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod,  and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.

Growing Your Wealth With The Investor Mindset With Steven Pesavento – Real Estate For Women

REW 66 | Investor Mindset


Surround yourself with people who align with your values. Moneeka Sawyer’s guest in this episode is Steven Pesavento, President of VonFinch and host of the Inventor Mindset Podcast. Steven talks with Moneeka about how he turned from failure at 27 to flipping 200 houses in less than three years. His secret? He changed his mindset from not valuing coaches, to going out of his way to connect with them. Be around mentors who’ve been where you want to go. With their guidance, you’ll skyrocket your way to unprecedented success. Tune in!

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Growing Your Wealth With The Investor Mindset With Steven Pesavento

Real Estate Investing For Women

I am so excited to welcome to the show, Steven Pesavento. Steven is a real estate entrepreneur and expert relationship direct response marketer. He’s a Managing Partner of VonFinch Capital and investing full-time since 2016. He’s completed over 200 transactions, renovated nearly 100 houses, and transacted over $26 million in residential investment real estate. Steven’s investors have entrusted him with over $10 million of investor capital, delivering solid, consistent returns. Steven is the host of the top-rated show, The Investor Mindset and he interviews some of the smartest investing minds and authors like Chris Voss from Never Split The Difference, Jay Papasan from The ONE Thing and we had his wife on the show, which was amazing, then also Joe Fairless from Best Ever Podcast and many others.

Steven, welcome to the show.

I’m so excited to be here. I love your energy. That’s what energy everybody should be bringing to their life.

We talk a lot about this on the show and you are a mindset guy so we will cover this too but our attitude is everything in our businesses, our lives and for our bliss. Wouldn’t you agree?

I agree absolutely.

Surround yourself with mentors who’ve been where you want to be. Click To Tweet

You’ve got this awesome story. I can’t wait to know about it where you went basically from a failure at 27 to 200 flips in less than three years. Could you tell us your story at a high level?

When I’ve got started in real estate, I had some of the same feelings a lot of you feel and almost every new operator has gone through this at some point. You have that desire. You want real estate to be your thing. You are excited about what it can do for you. The financial freedom bug has bitten you but there’s something that seemed to hold me back from taking action. I started my career back in management consulting and I thought that I had it all figured out.

I thought that if I go this traditional path, go to university, graduated from a great school and get a killer job, I was making more money than I ever could have imagined and making more money than my parents growing up. As a kid, we didn’t grow up with a lot. There was one subject in our house that always caused pain and that came down to money. Always the focus was, how I can create more? How can I make sure that I don’t ever have to feel those feelings? I’ve got into the career and it didn’t solve all the problems.

I had the money but I didn’t have the answers. I started going on this journey where I’ve finally got down, ready to get started in real estate and a lot of false starts but the beliefs were what was really holding me back. It was that belief that I didn’t have enough experience, the family connections, the money and know people with lots of money. All these things were a wall in front of me wanting to get started. I can remember when I finally made that decision to move forward and dive in. I was sitting on the couch of my girlfriend’s home at that time, jumping up and I said, “I’m doing this, not another day, not another minute. I am going to make real estate my career.” That day, I decided that I was going to push all in. That’s my mentality. It’s 100% once I decide something, it’s done.

From there forward, I was able to scale up to over 200 houses in about two and a half years flipping in two different states. Out-of-state, I was able to do this all by building great systems, hiring a great team and most importantly, getting surrounded by mentors who had already been down the path. I’ve got some stories that I can share about exactly how I went about doing that but that was the key to my success. I made a decision after I had got clear on what I wanted, and then I found a way to get surrounded by other people who had already done it.

I talk a lot about finding a mentor in this show. How did you find your mentors? There are a lot of people out there talking about this stuff.

REW 66 | Investor Mindset

Investor Mindset: Talk to somebody who can help you gain clarity so you know what to do next.


There are a lot of people who are real estate professionals. They maybe flip some houses, buying multifamily or some rentals. There are a lot of folks that you can look to but what you need to start and where I always advise all my clients, friends and audience. I’m the host of The Investor Mindset show. We dive into a lot of these types of conversations about thoughts and how those thoughts lead into action but it’s about figuring out what do you want first. What do you want and why is that important to you? It comes to the who and then once what that is, then you go and find somebody who already has been down that path and already done it.

For me, I found a local real estate investor event. It was the first action that I took. It was the same day that I made this decision. It’s what I recommend everyone else do. When they make a decision, they should immediately take some action. I committed myself to go to this event. One of the speakers happened to be a very well-experienced real estate flipper. I researched this person in depth. I listened to every show I could find. I tried to ask myself, “How could I be of value to this person? How could I make a difference in this person’s life? What skills, knowledge or frankly, the fact that I have time, how could I make an impact?” I thought of this plan, went to the event, listened, asked questions, engaged during the conversation, and then waited until everyone else had left and the conversations had died down, as all these people were going to go and talk to the speaker, that’s what often happens.

I made a pitch and my pitch was, “I will do this for you and build you this $10,000 to $15,000 website for free. All I’m asking is if I can be a part of your inner circle and if I might be able to follow you around at a property or ask you some questions from time to time.” Before I could even finish asking or making the offer, her hand was out in front, ready to shake it to lock it in it. It was because I found a way to be of value to her, to be able to help make her life easier and better. I thought to myself, “What are those skills that I could do?’

The reason that I went this route was that at that time, I had a lot more time than I did money. I had a lot of beliefs about coaching, training and spending money on these things. I didn’t know that that was only limiting my success. Fast forward, I ended up joining a Mastermind group that I was able to get surrounded by 50 other people who all had the same dream, many of who already were on that path and a few who already had that success. By being a part of that community, I was able to see the exact formula, the blueprint about how my business could look. That gave me the belief because I said, “If they can do it, then I can definitely do it.” I modeled my business that first year. We had flipped over 75 houses.

That’s another one of those things like there are a million masterminds. I probably get an invitation to a mastermind every single day. How did you pick the mastermind? Did you research everybody that was in it or what did you do?

The key to getting a part of a community is you have to one, it’s a little bit of luck but two, it’s mostly about showing up. I had committed myself to go to this event. It was the first conference that I have ever gone to. I ended up going to this conference and it was full of a ton of other people from the community who are also on that same path. There are many people who are friends of mine now because I met them at that first real estate conference. I had gone to many events and meetups. I had done plenty of free training but spending $1,000 to go to this conference for three days was a huge thing for me. Did I have the $1,000? No. Was I committed to going and finding even more people who I could get surrounded by? The answer is, absolutely.

Be clear on who you are, what’s important to you, and what you’re good at. Click To Tweet

By getting into this community, I ended up going to the event. I did not join a mastermind and pay for any training as a result of going to that event. What I did was I’ve got connected to some amazing people. Through those amazing people, I ended up getting my mindset shifted on paying for coaching and mentorship. It was because of a business partner of mine that I, again, was trading my time to be able to do a bunch of services within his business to get access to some more training. Through that conversation, it ended up leading to a partnership and through his lessons, I ended up realizing the value of joining this mastermind. I thought, “I’m splitting with my partner. It seems like it’s a no-brainer,” and within about 24 hours of joining that group, I had already received enough value that directly led to paying for that whole $25,000 or $30,000 ticket price.

The lesson for me was, it was costing me money to be sitting on the sidelines and not taking action, not joining something. That’s not saying, “Go, fire off,” and buy any program but it’s about getting an experience with the people who are going to be a part of that program. It’s going to a webinar and training. It’s getting on a coaching call or strategy call with somebody who can talk through and help you gain clarity so that you know this is absolutely the direction I want to go. It seems like it’s a no-brainer for me to head down this path with you than to go but to try to go through the forest on my own without a map about exactly how I’m going to get where I need to go.

Steven, I love how incredibly concise you are, articulate and how you went boom. Thank you so much for that. I want to talk to you a little bit about this whole idea of building your business based on your clients. This is how I have always built my business so I love to know your perspective on what this is, first of all, because we all see things differently, how you have done it and advice around that.

It goes back to what we were talking about. I went from this place of this mindset and this belief that I can’t spend money on coaching. Otherwise, I’m a fool. I met people who had spent $30,000 or $40,000 on some program. I had thought to myself, “Those guys got hoodwinked.” I remember I can think of a couple of couples that I had met at the events and those people are complete idiots. Now, I realize that I’m an idiot but through that process and doing lots of coaching, mentorship, different programs and personal development, all these things, I ended up learning what was most important to me. I’ve got clear on who I was, what was important to me and what I was good at. Through that process of building my business, VonFinch flipping all of those properties, managing a team of fifteen people in two different states, and spending over $1 million in marketing in about a year and a half, I learned a lot about what I loved about the business and what I wasn’t in love with.

I came to this point where I thought to myself, “Is this the business that I want to be building for the next twenty years?” The answer was no. If you do the old rocking chair task or in this case, I better not be in a rocking chair at 50 but I was envisioning in this position in this place where I was going to keep running this house flipping business, this high-volume, a low-margin machine that was turning out deals and was making us great money. I realized this wasn’t where I wanted to be or what I wanted to be doing. Part of the reason was that the people that I was surrounded with weren’t in alignment with my values. I didn’t feel like I was serving on the level that I could and people weren’t open to these ideas that were so important to me.

I had been enlightened by the idea that mindset is the core of all success. When you can change your thoughts and beliefs, then you end up changing the actions you take and therefore, the outcomes that you experience in your life. Having this belief and realization, I wanted to share this with people around me. Fortunately, in my business, I was able to share that with my team, members of my mastermind community and certain clients but not all of them. As I looked at the flipping business, we are buying houses directly from homeowners, $0.60 to $0.70 on the dollar. We are doing that at volume and making a huge change in these people’s lives. We are changing their day-to-day. We are taking them out of a difficult situation and the majority of the people are absolutely thrilled but it wasn’t enough for me.

REW 66 | Investor Mindset

Investor Mindset: Repetition is the mother of skill and the father of learning.


What I ended up doing was I started searching for some answers. As I was sitting, after learning and being reminded about the importance of this idea of an ideal client, I started thinking through how I could change my business to start serving these clients. I came back and started taking some action because that’s what I do, making some shifts to start focusing on the investor first and making our business about serving them. I also realized there’s something that’s still in alignment. It’s not quite there.

After getting to this point where I had already made this decision that it was time for a change, I ended up stumbling upon the power of multifamily real estate and frankly, commercial investment. As I started getting more familiar with that, I saw a lot of the attributes of things that I like. The ability to scale, to have economies of scale that can happen by buying multiple units at one given time and the professionalism that is true within the industry. What ended up leading me to was this idea that this could be a great place for our business to grow into. What ended up doing it for me was that I knew that at the end of the day, I wanted to be surrounded and working with people who are like me, who were success-minded, successful, have been earning a great income and want to figure out how can they create freedom flexibility and the ability to be able to make an impact in the world. You can do that directly by investing.

If you can start getting the money that you are making from hours worked or from companies that you own working in real estate, you can start to see massive growth happen. For me, the reason why that was so critically important was that the people that I’m surrounded with are the people that I ended up becoming like. I wanted to make sure, I am surrounded by people who are working at a high level and I’m able to make a direct impact.

The second big piece for me was thinking about one-time sales versus long-term continuous relationships. I’m a guy who likes to move fast, talk and I sometimes can be curt from moment to moment but when people know me, they know that I’ve got a big heart, I’m here to support them and I do care about their success. By building these relationships, I knew that this is a business that I would be thrilled to be in for the long-term. That’s what ended up leading to the shift of deciding that this is the path we needed to go. We completely changed our business a few years ago to help be able to support and move in this direction.

When you look at your clients that you are building this business around, from my perspective, we have three different clients. We have the client that we are buying from and hopefully, you build a relationship with because many of these clients that may have several properties or maybe they want to let go of an entire portfolio. There are the people that you are buying from, you sell to and the people that you work with. What is your biggest focus or do you focus on all three? Your team is also they are your clients, too.

At the core, we are clear on what our values are and we value the idea of partnering with experts throughout everything we do. We hire, partner and bring experts internally onto our team because we know that everyone has a unique ability. It’s something that they are amazing at. It’s their superpower. I know mine. You know yours. Our team members each know theirs. By being able to partner with experts, we can leverage what we are good at while leveraging a track record of years of experience in the business so that we have been able to scale quickly to be able to make a direct impact without necessarily having to go and do everything ourselves.

Hire and partner with experts. Click To Tweet

We believe that we are putting our clients as well as our business, which is built upon our team, in a much better place by doing this because sometimes people get stuck in this idea that I need to get everything for myself. We are not like that. We truly believe that it’s all about when we do better, we all do better. We want to make sure that our limited partners and our investors are supported that they are going to do great in these deals. We want to make sure that our operating team on the ground is going to be well-supported and their experiences are going to help support all of us to be able to go out and do the things that matter most. In our real estate business, that’s our key focus. We know that we’ve got operators, people that we are purchasing deals from on the ground and investors. Throughout that experience, there’s a track record of who we are, how we show up, what’s important to us and all of those things end up coming true. Over time, we have developed into having a reputation that stands for exactly what I have been describing.

I love the way that you talk about your operators being in their genius zone. I’m doing a construction project and we have these balconies. We’ve got all this rod iron stuff and it was hideous. I walked upstairs to look at it up close and I was like, “This is horrible.” My contractors came out and they were like, “We agree with you.” I was like, “Thank goodness.” They worked hard to find this for me. We are looking for something different and one of the things that I have noticed is that I love working with exceptional people. He is an exceptional contractor. He makes my life and my business so much better. That’s so true that who we work with, those vendors and operators, all of those people are such a key piece to running a business that’s aligned with our values, that feels good and is sustainable over time. Thank you so much for mentioning that.

It has made such a big difference. We have clients on our investor side who, from time to time, will ask, “Why don’t you operate directly? You are in the market and have a good understanding, why don’t you put the team in place?” It’s asset management. It’s this and it’s that. The answer is, “You are absolutely right. We definitely could. We can hire internally and bring on people that are on a payroll that means that we get to make more money. The thought is that if we were to do that, we would be going against what we believe in, and then second, that we truly do believe that by going and partnering with somebody who is in their genius zone, their unique ability that’s good and has that track record, we are setting ourselves up to make a lot more money as a result.” Rather than doing the things that we don’t like doing, don’t fill us up and aren’t our unique ability than we are taking away from time that could be spent growing, making an impact and difference.

This conversation has been awesome. Tell everybody how they can reach you.

The best place to reach us is, if you have liked the conversation we have had, I encourage you to go subscribe to The Investor Mindset Podcast. If you liked what we talk about, we talk about this twice a week on the show. If you feel like this has been valuable and you enjoy the mindset stuff that I encourage you, we put together a great free resource at where we are diving into the Top 5 Success Principles of a Successful Investor and lessons that have been learned over hundreds of interviews with some very impressive people. You can grab a copy of that. If you read and like what we are talking about, you can hit me up on any of the social media platforms, shoot a little DM over, let me know that you read about this show and I would love to connect with you.

Thank you so much for that. I love free gifts, too. That sounds amazing. It was a 5 Principles of Success of a Successful Investor, right?

REW 66 | Investor Mindset

Investor Mindset: Meditation is a great way to catch ourselves when we have a set of beliefs that aren’t serving us.


Yes, that’s exactly it.

Thank you for that. Steven, are you ready for three rapid-fire questions?

Let’s do it.

Give us one super tip on getting started investing in real estate.

The most important tip when you are getting started real estate investing is to get clear on what you want, why you want it and then figure out who is going to help you get there. The reason why I have repeated this three times is that repetition is the mother of skill and the father of learning. If you are going to do this and you haven’t done it already, I encourage you to sit down and get clear on what is that thing that you want? What does life look like on the other side?

Once you get that clear, it’s almost a foregone conclusion that you are going to take the action to get there because you are going to be able to feel it. Sometimes people want that freedom, flexibility and independence but they don’t take this time upfront getting clear, and then you will end up where I was, where you built a successful business and made a huge impact, and then where you would say, “It’s time to pivot.” Even though I was clear on what I want, it wasn’t what I was going after. You might be able to save time by going directly to go rather than around the way. It’s just the way things go.

Maximize your time growing and making an impact. Click To Tweet

That’s very aligned with how I teach people, too. Always start with you, build around the business around the truth of who you are and where you are headed. Talk to us a little bit about a strategy on how to be a successful real estate investor.

It starts with the exact same thing but when it comes down to investing, you want to be in a position where once you know those two things, then it’s time to take action and figure out who you are going to partner with, work with and help support you within your business. That might be employees, coaches, masterminds and training. Whatever those things are for you, you’ve got to get clear on who’s going to help get you there. That might mean going out to your network and saying, “This is what I’m doing and what I want to accomplish. Would you happen to know anyone who might be able to give me a lead or make a connection?” By going directly to people who already know, like and trust you that are in the space, they will be able to connect you to someone else and so on. It’s that power of your network that when you combine getting super crystal clear with going out and building phenomenal relationships and you bring those two pieces together, you will be in a strong position to not only scale but to do it in the right way.

What would you say is one daily practice you do personally that contributes to your success?

There’s a set of practices that I consider my one practice. Every single day I wake up with a movement, meditation, mapping and mindset. What I mean by that is I get up and I move for at least ten minutes. It’s often quite long but I will go for a great run. I get that blood flowing and I start to get my brain in a place where I’m ready to step into my day. I’m a lot smarter when I’m moving so will you? I encourage you all to do that. Meditation is a great way to slow down, especially if you are a driver type A person like me but even if you are not, we can start to see our thoughts and be able to catch ourselves when we are thinking something or we have a set of beliefs that aren’t serving us at that moment. I listen to some mindset. I love reading obviously great shows like the one you are reading, as well as other content that’s going to help enrich my brain and start putting me in the right state of mind for the day. Finally, I always start my day with a map with a very specific plan of what actions I’m going to take and what’s most important for me that day. When I do all four of these things, I end up operating and frankly, working from a much happier place.

How long does that whole process take for you normally?

It could take as little as 30 minutes or as long as an hour or hour and a half. It depends on the day but by committing just 5 minutes of breathing, 10 minutes of running, a quick 5-minute process of mapping out the day and while you are running, you can throw on a little something to motivate you to put in some of those thoughts and beliefs that you know are important. You can put that altogether or you can separate it out depending on what works best for you on each given day.

REW 66 | Investor Mindset

Investor Mindset: Every time you go listen to the investor mindset, take action on it.


That’s so actionable. This has been awesome, Steven. Thank you for everything that you have offered in this portion of the show.

It has been amazing being here and the biggest thing that I want you to take away from this is that in every single conversation, everything that you listen to, every time you read about the show, listen to The Investor Mindset, read a book, go to a conference or open up some course that you are diving into, there is always something that you can take away but the most important thing is that you take some action on it. Decide what’s one thing from this episode that you can do, who is one person you can reach out to, and what’s one show you can follow that’s going to end up setting you up to be in a much better place. I encourage you to figure out what that is and take that action. I look forward to being able to serve you in the future.

Ladies, you can do that. I love the way Steven does that. I made a decision and that day, I met this person. Most of us don’t act that quickly on decisions that we make. One of the biggest determining factors for success is our ability to make quick good decisions. That means you have to be aligned and intuitive about what feels right, what feels wrong and what’s settling with your gut but you have to be able to make decisions fast and take action on them. That’s a huge characteristic of successful people. Thank you so much for highlighting that.

When you hear the story of me taking action, immediately deciding, and a week later being at an event and a few days later, having a mentor and a year later having 75 flips under my belt was that it took me ten years to get to the point of making that decision. It took a long time. I read Rich Dad Poor Dad when I was 17 and I was 27 by the time that I had bought my first property as an investment. It goes to show that in that moment I decided and everything great happened from there. Why wait ten years? Why not decide now?

We do have more in EXTRA. We are going to be talking about scaling a business remotely. Ladies, you know that for me, freedom of choice and freedom of time are the biggest things that I strive for. That’s how I define blessed. I want to be able to travel. I want to be able to spend time with my aging parents. Time is my thing. Systems, processes and your team allow you to create that freedom. Since Steven is an expert in this, I asked him to please share with us how he’s done it so we are going to be doing that in EXTRA. Definitely stay tuned for EXTRA for that. It’s going to be awesome. If you are not subscribed to EXTRA, you should get subscribed for this one.

Go to The first seven days are free so you can try it out. Get this EXTRA and as many as you can download. If you love it, you stay and if you don’t, no obligation but check it out. For those of you that are leaving us now, thank you so much for joining Steven and me for this portion of the show. I look forward to seeing you next time and until then, always remember goals without action are just dreams so get out there, take action and create the life your heart deeply desires. I will see you soon. Bye.

Important links

About Steven Pesavento

REW 66 | Investor MindsetSteven Pesavento is a real estate entrepreneur and Managing Partner of VonFinch Capital. Investing full time since 2016, he’s completed over 200 transactions, renovated nearly 100 houses and transacted over $26,000,000 in residential investment real estate. Steven’s investors have entrusted him with over $11 million of investor capital, delivering solid consistent returns.

A former Management Consultant for some of the Fortune 500’s top companies, he brings his years of process improvement, marketing and sales experiences to every project. Steven graduated with honors from prestigious St. John’s University in 2011 and is active in multiple charities including working with youth teaching business with Junior Achievement.

Host of the top ranked podcast the Investor Mindset he interviews some of the smartest minds & authors like Chris Voss – Never Split The Difference, Jay Papasan – One Thing, Joe Fairless – Best Ever Podcast, Mark Manson – Subtle Art of Not Giving A F&#k and many others.

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9 key skills that business owners have to have to double their revenue with David Wood

Welcome to the Real Estate Investing for Women Podcast!

Today I’d like to welcome to the show our guest David Wood!

Where we focus on all aspects of Real Estate Investing, including strategies, mindset, emotional mastery, money smarts, and much more, to ensure your success!

David quit his career as a Consulting Actuary to Fortune 100 companies, to create the world’s largest coaching business. He now coaches rock star entrepreneurs to double their revenue faster, overcome Shiny Object Syndrome, and be a more extraordinary entrepreneur and human.

In this episode we talk about:

What are the 9 key skills that business owners have to have to double their revenue


Learn how to create a consistent income stream by only working 5 hours a month the Blissful Investor Way.

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How 30% More Courage Can Double Your Revenue And Your Happiness With David Wood – Real Estate For Women

REW 65 David Wood | More Courage


When do we muster more courage to focus on what we really need and want in life? Join Moneeka Sawyer and David Wood of Focus CEO as they delve into staying focused on your goals and staying on track so you could achieve your personal and professional happiness. David shares how he discovered personal growth and why he’s an absolute advocate for the truth. Wlearn how important it is to stay committed to growth, self-expression, and emotional freedom because the world is changing and we need to adapt in order to stay on the path. If you need a boost up in your courage and confidence in facing life’s challenges, then this show is perfect for you. 

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How 30% More Courage Can Double Your Revenue And Your Happiness With David Wood  Real Estate For Women

Real Estate Investing For Women

I am excited to welcome to the show, David Wood. He quit his career as a consulting actuary to Fortune 100 companies to create the world’s largest coaching business. He now coaches rockstar entrepreneurs to double their revenue faster, overcome shiny object syndrome and be more extraordinary entrepreneurs and humans. David, welcome to the show. 

Thanks, Moneeka. I’m glad to be here. I like how you grounded yourself before we started this interview. It gave me a chance to take a breath, drop in, feel into my body and maybe even a little beyond. I’ve done 160 interviews and I haven’t seen a host do that. I’m appreciating that about you. 

There’s no possibility for perfection. There’s evolution and you learn every step of the way. Click To Tweet

Thank you so much. That’s such a great way to dive into your topic too. When you’re doing something and you want to be extraordinary at something, I can’t say I am extraordinary but that’s certainly my goal, you want to make sure that you can focus, that you’re grounded and present in every moment, breathe, thought and piece of the conversation, don’t you think? 

That’s the goal and the ideal. I’m not always there but how present can I be? Sometimes mid-sentence, I realized I stopped breathing. I could take a breath because it’s easy to get amped up when I get excited about things. It’s a constant journey. Get excited and amped out, but can you also stay grounded at the same time. 

It’s a skill and thank you for recognizing that. I want to know a two-minute version of your story of how you became the guy that you are now and doing what you’re doing. 

I didn’t realize this was the story until I started podcasting and answering questions. When I was very young, I had a tragedy in my family. My little sister was killed when I was seven and I was there. I witnessed the accident. I didn’t know until years later that I had switched off a large part of myself. Now the benefit was I got good at schoolwork, left-brain stuff, numbers, money and systems. I came top of my school. I got paid to go to university then I landed a job at a corporate consulting firm on Park Avenue in New York. I’m like, “This is rocking and I’ve got it made.”  

I discovered when I found out about self-help, which I was very reluctant to go to and I’m like, “These people all wear name tags. They’re smiling way too much.” When I went and did it they cracked my heart open and I realized I had a lot to learn about intimacy, vulnerability, communication, leadership and influence. I knew nothing about those things. I’m an unusual coach. I’m good with the number systems and money but that’s not my main priority. I’ll help you with that. Let’s make more money but I care about how you show up in the world. How’s your courage, truth-telling and self-expression? I want everyone to be able to die with zero regrets knowing they gave it everything they can.  

I live in Silicon Valley. I am surrounded by brainiacs everywhere. They live in their minds. They’re all about the numbers. They’re software programmers and changing the world with what they create but they’re not connected to themselves. Often, they’re not connected to each other or to their partners. They’re connected enough. We see this in different pockets where we all live. We see societal expectations form the communities and the way our relationships work but they’re not as much into self-help usually. To watch you and have someone on the show that’s gone from that similar mindset as your mindset, heartset and connection make such a big difference in your success. It’s lovely to have someone on the show who’s made that transition.  

I’d call it making that transition because I’m a work in progress. I’m not perfect by any means. I’ve lots of flaws, vices, crutches and all sorts of things. Hopefully, one of the differences between me and the average bear is I’m watching a little closer. For example, there was a shooting in my local supermarket in Boulder, Colorado. I was having my reaction and then I’m watching the reaction. My initial reaction was one of fear and like, “Maybe I should leave the US. This was my safe bubble and my safe bubble is getting smaller all the time. As I kept watching it, I’m like, “Is that the reaction that you want to have?” 

I started having a little compassion for the shooter. It’s not a lot of compassion but a little bit like, “How unhappy would someone have to be to go and start shooting in a supermarket?” I started feeling compassion for the people who were injured, then all of the people which includes a lot of the world right now who might be feeling fear at that. Someone else got shot. It wasn’t me but we still feel fear. I’m a constant work in progress. My work is never done. If I ever get to that point, I’ll probably be dead. 

Thank you for that vulnerability because that’s true of anybody who’s deep into the path of evolution, that developing our mindset, our heartset and the people that we want to be and how we show up in the world. That’s a constant evolution. As you say, it only stops when you die. How long are you able to actively engage and becoming your very best self? That’s what you decide. You will continually evolve until you die but you decide how long you completely engage. I love when you talk about it in such a vulnerable way that, “I’ve got so far to go.” I say the same thing. There’s no possibility for perfection. There’s just evolution. Thank you for sharing that. 

It’s funny that I present a great image when I’m speaking and it can sound like I’ve got everything together. I’ve learned a lot. It’s great and I’m happy to share that but I want to be transparent and say that there’s another side. You guys should hear me swear when I’m playing a video game when it’s not going well. I even get annoyed. I could be playing with some fifteen-year-old in Sweden. They quit with not even a good game and I still get annoyed. I’m like, “Where are your parents? Why aren’t they teaching you how to shake hands properly?” You still got lots of judgments. I’m taking it on as a challenge like, “Can I have my heart open even while I’m trying to win, crush and dominate? Can I be giving if someone quits and disappears?” I’ll go and chase them up and say, “You played a good game.” I got plenty of flaws. Don’t worry about that. 

You talk so much about truth. What do you think it’s so hard for people to talk about that naturally? Why do you think it’s important? 

As a kid, I know I wasn’t always rewarded for telling the truth. You get in trouble and there’s a definite hierarchy in most parental situations where the parent has all the power. I learned and a lot of people learned how to tell lies. I heard a developmental expert say, “Don’t get upset when your kid tells a lie. It’s an important part of their evolution that they learned to fabricate something.” I was like, “I hadn’t thought of it that way.” That was my life. I haven’t spoken about this in a show. My parents are good people with integrity. It’s not like they lie or go out of their way to rip someone off.  

My mother is 78 and my dad is 83. They’re selling the caravan which is a big deal because I guess they’re no longer going to go caravanning. I’m not sure how I feel about that. She said, “This guy drove from Sydney in the rain for two hours to check out the caravan.” He’s deaf, can’t speak, uses sign language and he said, “He sent the money via his app.” The money hadn’t arrived and my mother said she didn’t have the heart to send him back to Sydney and have him do another drive to come and get the caravan when the money arrives. She let him take the caravan. She’s like, “I’m just going to trust him that the money’s going to come.” It’s an $8,000 caravan.” I have a lot of respect for my parents’ integrity. If my mother could ever steal money from someone else, then she wouldn’t trust this guy. She couldn’t even imagine that someone could not follow through with the money. 

REW 65 David Wood | More Courage

When it comes to business, ideas are endless and entrepreneurs can see all the opportunities.



They have that and yet a lot was hidden as I grew up. Maybe you don’t say something because it’s going to be awkward. You don’t say that because it is going to get you in trouble or you tell a white lie. That’s very common. Fortunately for me, I discovered personal growth and I had some good coaches who were showing me another way of being. They showed me what it’s like to have pristine integrity and to have those tough conversations. I had to make a list of all the people that I had anything less than full love for. It’s people I resented, hated and felt guilty about how I treated them right throughout my entire life. They’re like, “Now go and call those people and complete.” I said, “No, you’re kidding. I’m not going to call that bully from high school and tell him I’ve hated him for twenty years and I’m letting it go. I’m not going to call that girl who dumped me twice and gave me the cold shoulder. I’m not going to call that boss who I sued and see if we’re good now.” They helped me dive into why I didn’t want to do it, all the fears I had around it, and then they showed me a way to go and do it. 

Those calls were incredible. I was terrified but when I got on the phone with these human beings and spoke my truth and was connected with a slightly open heart, these people surprised me over and over again. The bully said, “What can I do now to help you or us move forward?” The girl who dumped me twice, I said, “I don’t need an apology. You don’t have to do anything. Just listen.” She said, “I’m so sorry. I was young and stupid. I’m sorry for how I treated you.” I’m in tears. The boss that I sued. I said, “I want to check if we’re good. Is there anything I can do?” He said, “At the time, I’m sure I didn’t enjoy it but that’s water under the bridge,” and then we got talking about his life. We never had a personal conversation. Now he’s sharing about his divorce and what it was like going through that. I’m an advocate and evangelist for truth, not all the time and I’m happy to get into that. If you’re willing to model courage, take a risk, reach out, connect and share your truth with another human, 9 times out of 10, I found you’ll be happy that you did it. 

I’ve done an interesting thing that’s pretty similar to what you talked about, but I didn’t have the conversations with the people. Some of it is because I don’t have access to them. For me, I did it a lot for my own closure. What happened for me also is that moving forward, I made sure that I don’t miss the opportunity for truth or honesty. Maybe I don’t go back, although I can see how incredibly healing that would be to get that all out, but it also sets the groundwork for what we do in the future. The past doesn’t determine who we are or who we’re going to become. It’s who we decide to be now that decides who we’re going to become. Doing that exercise even internally to make the decision to not miss opportunities for truth is also a possible good benefit. It’s shown up well in my life. I have never recommended going back to those people but I did the exercise for myself so that in the future, I would remain open to capture any opportunities for truth. Do you feel like that’s valuable or do you recommend people to go deep and talk to all the people? 

Let’s take a situation. Some people say should you say anything, should you not. I know a guy who had the three-times rule. If it comes up in your brain three times, it’s time to say something about it. Your question is a good one. What if it’s something from the past? It depends on how committed you are to growth, self-expression and emotional freedom. If it’s a minor thing and you haven’t thought about it in twenty years, maybe you don’t care. If it’s something you have thought about more often than that, it might be something unresolved for you. 

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I do believe it’s possible to get some healing and completion by writing a letter and you don’t even have to mail it. You can mail it to yourself. This is particularly important if someone has died and you cannot speak to them physically. You can have a role-play conversation with them with your coach or you can write a letter. I’m a big fan of that. In fact, I had someone in prison. I was coaching them on reconciling with their mother. They were so scared to have a relationship. I said, “Write a letter and then it’s up to you if you want to mail it. You may not get the result you want but it’s up to you if you want to take that extra risk.” 

Having gone through this myself and had those scary conversations with people from my past, I am a massive fan of that. It takes courage so you get to exercise that muscle of courage. You don’t know what impact that conversation is going to have on the other person. My brother did this with an ex-partner. He wasn’t going to call her. He’s like, “It’s weird. I’ve moved on. She’s moved on.” His coach said, “You’d be surprised. Just have the call,” and so he did. He said, “I want you to know it wasn’t you. It was me. You were wonderful. I just didn’t want to be in a relationship at that time.” She broke down crying. She’d been carrying that around for years thinking there was something wrong with her. This was a guy who had no money at the time. He said, “That conversation was worth $10,000 to me and the difference I made in her life.” I’m a big fan of doing it. 

There’s a way to do it well and badly. If you go in with, “You wronged me. I’m a victim and I need you to apologize,” that might work but you’re setting yourself up for a tough time. If you can get to a space where you don’t need anything from the other person other than listening, it’s going to go better. I have a model for this called the CARE and I’m happy to give it away to readers. I’ll tell them how to find that. It’s a wonderful download. It’ll give you clarity. You don’t even have to decide if you’re going to have a conversation with a person. Just fill in the worksheet and get the clarity. After that, you’ll know if you want to go and have it with them. It will give you a wonderful paint-by-number system to have the conversation. 

This conversation could go so much deeper than we’ve got time for. I think that there’s also the whole conversation of abuse. Do you go back to people that have done that? The CARE Model might help work through whether it’s a good idea or not in that circumstance. 

It’s wonderful. Initially, you’ve got this feeling of like, “I don’t like that person. I wouldn’t like to see them on the street. I’m annoyed at that person. That person is a jerk. That’s all you’ve got.” When you do the worksheet in the CARE Model, you will get clear on what your intention is. What’s the positive intention if you were going to have the conversation and what are you afraid of? That’s good information. “I’m afraid they’re going to think I’m an idiot, it’s going to make things worse or I’ll feel awkward.” Just get clear. The clarity is wonderful. It’ll ask you, “What could go wrong?” There’s a checkbox, “I am willing to accept these consequences.” If you’re willing to check that box, you’re good. If you’re not willing to check the box, for example, if I have had a conversation where I confessed to a crime. I called someone and I said, It was me. When I was a teenager, I did this thing. I’m very sorry. How can I make it right? I could have gone to jail. You may not be willing to accept that consequence and I respect that. 

I confessed when I was eighteen, I did one of the worst things in my life. I cheated on my partner and I felt so bad about it. If I was filling in the worksheet, “What could go wrong? She’ll break up with me and never go back with me again. I checked the box. I’m willing to accept that consequence because my intention is to have a relationship full of integrity and trust. I’m going to risk everything to have that and so I did. I went and had that conversation. She did break up with me. I had to earn her trust back and we ended up getting married. While we’re no longer married, I went and stayed a couple of years ago with her, her new husband and a six-year-old boy who calls me uncle David. I’m a big fan of telling the truth. I’m a big fan of not cheating in the first place, but if you have been dumb enough to go and make a mistake like that, I personally am a fan of making it right and risking the relationship. You may choose not to. You’re like, “No, I’m not willing to risk that,” so that’s not a conversation you would have unless I’m your coach. If I’m your coach, you’re going to be hard-pressed to get away with not making things like that right because I know what’s available when you do. 

Could you talk a little bit about the monkey mind? One of the things that I find on this show is that about 50% of the time I’ve got a new strategy. Someone has come up with a new product or strategy. I always tell people, “There are a million ways to make $1 million in real estate but you do have to pick one.” What that means is that you can’t consistently and constantly engage with this shiny object syndrome. It takes focused action. Could you talk a little bit about that shiny object syndrome and how to move away from that to having a peaceful and focused mind so you can take focused action? 

The question is, is the human mind like a monkey on crack? Is it important to overcome shiny object syndrome and focus? It depends if you want to be coursed in your life. I mean that. I’m not setting this up. One way to enjoy life is to surrender and be with the flow, wake up, check email, check voicemail, and do what feels natural. That’s a valid way to operate. Some of the teachers that I followed speak a lot about, “Don’t do. Just be.” There are times to do that. However, another game that’s great to play in life is being coursed in the matter. Being coursed in how your relationships go, your own health and energy, how your job goes in your career path or how much money your business makes and how many people you impact. I’m a fan of that game a lot of the time. That’s where coaching comes in for me. 

As human beings, I do believe the human mind has become like a monkey on crack. If you disagree with me, sit down and set the timer for five minutes, close your eyes and count your breaths. See how many breaths you get to before you’ve drifted away. The mind has taken over. It’s thinking about your sockswhat you want to order on Amazon, some business problem or someone who insulted you. When it comes to your own business, it’s even worse because entrepreneurs can see all the opportunities. We see all the target markets. We want to help and all the problems that we want to solve, all solutions that we can come up with, and all the traffic sources we’re going to try and use. It’s overwhelming. 

REW 65 David Wood | More Courage

Entrepreneurs never stop providing solutions to problems and crafting the sources they would use.



If you’re happy to surrender or if entertainment is your goal, keep doing that. I mean it. It can be fun. I’ve got days where I do that. Let’s say you’ve got a goal that you want to double revenue in the next twelve monthsthat goal matters to you. Maybe you want to double your time off so you’ve got more time to spend with your kids, write that book, go swimming with dolphins, volunteer in prisons or whatever it is, then it starts to matter. We need to focus so that we can be on course. If you don’t do it, you will be at the effect of life. You’ll be bounced around with other people’s agendas. Check the email in the morning and you’ll see exactly what I’m talking about. You’re working on other people’s agendas. I caught myself checking through for important emails. That’s so difficult then I found one and it required me to go to a website and enter something to unsubscribe. I’m like, “David, step away from the task. Let’s get back to being on course.” 

I have some recommendations. I’ll give you a few tips to help you focus, then at the end of the show, I’ll give you a cheat sheet that’s got the full checklist. Firstly, you’ve got to know where you’re heading. Twelve months from now, what are the goals that would have you do the happy dance should you achieve them? If you and I were talking twelve months from now, looking back, celebrating and you’re dancing your ass off, what would those goals be? Three big ones. You can have lots of little ones but those should go in the drawer for when you’ve achieved the others. I had a client, “I’ve got twenty goals. Is that too many?” I’m like, “Yes. Have three goals that matter and put the rest in a drawer. You’ll pull them out when the others are done.” That’s tip one. 

Tip two, you’ve got to layer the goals because a year out is way too long. It’s pie in the sky. It doesn’t mean anything. Bring it back and have the three-month version, then you need the seven-day version and what are you going to do tomorrow? Tip three, that’ll set you up for now but what about next week or next week after? It’s super important to have a date with yourself once a week for twenty minutes where you look at what you did and celebrate. That’s all I’m asking for. You can pat yourself on the back and say, “Good job.” I sometimes do something and I say, “David, you’re a legend. Great job for doing that. We need that because you probably did ten times more than you think you did.” The next part of that date is you look at your three-month goals and choose what you’ll do for the next seven days, This is what I will care about. Those are three important tips. 

How do you stay on track with that? Let’s suppose you do it. A lot of people put it in their calendar and they don’t even show up for that date with themselves. I can’t make you do that. That’s where discipline comes in. I set it up for a while where if I did not create my weekly action plan by 1:00, Friday, Mountain Time, I had to pay $5 to somebody. That’ll get your attention. You set that up but how do you stay on track? Tip four is to book sprints in your calendar. You can’t expect to be focused 24/7. That’s ridiculous. You’ve got to tell your brain when it’s time. For example, Wednesday, I have no calls scheduled. That’s going to be a six-hour sprint for me but other days, I might have a two-hour block. I say, “I got 9:00 to 11:00.” That’s my sprint. I set the time and four specific goals because it’s two hours. I said a year is too long. Two hours is too long. I need to know what am I achieving in the 1st, 2nd, 3rd and 4th half-hour. I got those four goals then I set the timer for 25 minutes. Game on. That’s a sprint. That keeps me focused. 

You’ll find that when you start doing this, you might fall off the horse. That’s fine. You get distracted. You’re doing something else and not doing that goal as it’s written down, that’s the monkey mind, “I got caught up in email. Someone came and knocked at the door.” You’re going to have to learn how to guard that time jealously. Guard it, put a sign on the door, talk to your family, let them know how important this is, turn off all notifications and set the phone on airplane mode. These things are more covered in the full checklist. 

I love the way that you talked about “game on.” 

It’s like a boss is waiting for your deadline. You are generating artificial accountability because if you have a boss that does it for you, “I need this by Thursday, 3:00.” You’re working like crazy. You’ve got to do that for yourself. If you say, “I got three hours. I’m going to work on my website.” Bad news. Working on your website is an infinite game. When you constrain the resources to three hours and then even further, 25 minutes and you’ve set a goal. 

For example, when you and I are done with this, I have a coaching offer. I need to tweak it because someone’s about to send an email to a lot of people because I’ve opened up a few coaching spots. I’m going to do that but working on the page is not a goal. Having the first draft done in 25 minutes is a goal, then drafting the application form in 25 minutes is the second goal. Having it finalized could be the third goal, for example. Those are some tips to help you tame the monkey mind and focus, also that you can be coursing the matter and be directional. The metaphor I like to use is, “It’s fun to be adrift on the ocean, enjoying the sights, but it’s also fun to set your sail, pick a direction, get hold of the steering wheel and say, ‘The game is I want to get from over here to over there. Game on.’” 

Do you take a five-minute break every half-hour? 

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That’s roughly five minutes but what I do is most of the time I can get myself to agree to get up, go to the bathroom and maybe get on the Pilates ball for a quick stretch. It might only be three minutes, then I’m back in. That’s part of the reason you make yourself do this break so that you’re constantly hungry. The timer goes off and I’m like, “Are you kidding? I just got started on this.” By forcing myself to honor that, I can stay hungry, keen and interested. If I hit repeat which I sometimes do, that’s a mistake. Sometimes I do it. I hit repeat, I’ll do one hour, and then I’ll do the break and come back. If you do that too much, you can burn out. You end up going, “What a day? I got a lot done but I’m burned out. I don’t want to even look at that website again.” We don’t want to do that. 

You want to focus on one thing. It’s like a batch of activities on the same project, let’s say. It’s not like what you would do is you would start on your website for a half-hour and work on your copy for that, and then you would jump to making customer service calls, then you might jump to, “I’m preparing my itinerary for next week’s travel.” You wouldn’t do it like that. It would be four half-hour spots focused on one project. Maybe it’s the different aspects of your website or your offer. 

This is a good thing to do the day before. Set your alarm for 4:00 to say, “Choose the two things that I’m going to do in my business tomorrow or job that’ll make the biggest difference.” That’s focusing the mind already. For me, the two big things are finishing this coaching offer and getting a bookkeeper started on my books. I’ve already interviewed a bunch of people. It’s a matter of picking someone and saying, “Get started.” I’ll probably do two hours on the website and then if it’s not done, I may keep going because I do like to batch. 

If I try and multitask, it’s not as rewarding. It’s like I’m loading up all this stuff in my brain for this coaching offer, how I want to offer it, how I want to serve, what I want people to do and then the email sequence. That’s a lot to load up. I don’t want to do half an hour of that. It’s crazy. It’s multitasking. Multitasking is at the same time, but if I do half an hour on this and that, it’s fine if they’re small projects. No problem. I got to get three testimonial videos off to my video editor. I can do that in half an hour so that’s fine. Setting up a call with my programmer. I can do that too in five minutes. I don’t mind going through a sequence of small jobs. If it’s a bigger task, I don’t want to do a little piece of it and then go through it. 

How good is it going to feel when I’ve got the thing done, love the webpage, feel like it reflects me, my heart and all that’s handled? That’s going to feel good then I can send it off to my friend and colleague who can queue it up and send it out to the world. There’s a result. I’m a big fan of batching. If you’re going to call prospects, batch it. You don’t want to load up everything and get yourself psyched up for one call. Usually, the first two calls for me are the scariest and after that, I’m great to go. I want to milk that. You might have Monday from 9:00 to 12:00 as calling time and be like, “Let’s crank it up.” 

Before we end this show, I want to talk a little bit about what we’re going to do in EXTRA. We have a couple of topics. I’m hoping we’ll get to both. The first one is, what are the nine skills that business owners need to have to double their revenue? I thought that would be relevant for you, ladies, because what David does is he gives you what those nine skills are so you can discover where your strengths are and weaknesses might be. David, why don’t you talk a little bit about it? 

I’ve identified nine areas. The plan for one person is not the same as the plan for another person. The first thing you need to do is work out which areas of your business were you strong in and which of these nine skills your weak in so then you know, “Now I know what to do for the next three months. I need to boost these up. That’s how to double revenue.” We’re going to talk about that. 

That’s going to be in EXTRA, ladies. Stay tuned for that. David, could you tell everybody how they can reach you and about your free gift? 

I’ve lined up some tools that’ll be valuable for you. One is the checklist on how to double your productivity. It’s quadruple because you can get twice as much done of what matters in half the time. We went through about four of the list. There are ten things that you’d need to know on that checklist. The other thing is these are nine skills. I have free training. It used to be two hours and I spent all day getting it down to 35 minutes. You’ll know at the end of that, “These are my projects for the next three months.” You’ll also know if you’re a fit for my program where I walk step by step through it with you and help you double revenue over a year. You can do all of that at because I want to give you the gift of focus. It will take you straight to my website. If you want to get a couple of videos from me you can do that too. I did promise people the CARE Model for tough conversations. Again, go to my website. You’ll have to look in the navigation menu and you’ll find the tough conversations CARE Model. It’s a free download. 

Thank you so much. 

It’s my pleasure. 

Are you ready for my three Rapid-fire questions? 


Tell us one super tip on getting started in real estate investing. 

Talk to Moneeka Sawyer. 

Give us one strategy for being successful in real estate investing. 

Get a mentor, someone who’s done it and been there. You can do it the slow way. That’s fine too if time doesn’t matter to you but if you want to accelerate, I’m always a fan of grab a coach, mentor or someone who’s been there and done it. If it’s good enough for Bill Gates, I figure it’s good enough for all of us. 

What is one strategy you use every single day that contributes to your personal success? 

I meditate, lay down and rest for twenty minutes each day. It’s something that I need to reset and recharge. 

Thank you for that. Ladies, he opted to not prepare for those questions so he didn’t even know what those were and that was so well done. This has been an amazing conversation, David. I can’t wait until we talk in EXTRA. Thank you so much for what you’ve offered for this portion of the show. 

It’s my pleasure. Thanks for having me and great to meet you, Moneeka. 

REW 65 David Wood | More Courage

More Courage: Focus on the goals that matter to you and if you’re happy, keep doing that. If you have a goal that you want to double revenue in the next twelve months, then do it.


Ladies, in EXTRA, remember we’re talking about the nine skills that business owners have to have to double their revenue. If you’re not already subscribed to EXTRA, please go to You can get signed up. The first seven days are free so you can get this one for free and then if you decide not to stay, that’s perfectly fine. It’s up to you. For those of you that are leaving us now, thank you so much for joining David and me for this portion of the show. I appreciate having you here. I look forward to next time and until then, remember, goals without action are just dreams. Get out there, take action and create the life your heart deeply desires. I’ll see you next episode. Bye. 

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About David Wood

REW 65 David Wood | More CourageA former Consulting Actuary to Fortune 100 companies – including Sony Music, Chanel, and Exxon – David left his cushy Park Avenue job 20 years ago to build the world’s largest coaching business. He became #1 on Google for “life coaching”, serving an audience of 150,000 coaches, and coaching thousands of hours across 12 countries.

Alongside his clients’ successes, David is no stranger to overcoming challenges himself, having overcome a full collapse of his paraglider and a fractured spine, witnessing the death of his sister at age seven, severe anxiety and depression, and a national Gong Show!

He is the author of “Get Paid For Who You Are,” with a foreword by Jack Canfield. He was nominated to the exclusive Transformational Leadership Council alongside such thought leaders as Don Miguel Ruiz, John Gray, and Marianne Williamson.

David believes that the tough conversations we avoid, are our doorways to confidence, success, and love. They become the defining moments that shape our world. He coaches high-performing entrepreneurs, executives and teams – and now prison inmates – to create amazing results and deep connections. Achieve more, by focusing on less.

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Real Estate Investing For Lifestyle Design With Ali Boone – Real Estate Women

REW 64 Ali Boone | Real Estate Investing Strategy


If 2020 has taught us nothing else, it’s that we’re not guaranteed anything. If you’re not enjoying the journey, then what’s the point? Sometimes, that’s very hard to say in real estate investing. With countless how-to guides out there, so many people either never get into it or have enough of a failure to deter them from coming back. Lifestyle entrepreneur, real estate investor, and author Ali Boone has been involved in real estate investing since 2011. She joins Moneeka Sawyer on today’s show to talk about her new book, NOT Your How-ToGuide to Real Estate Investing. Ali talks about the importance of figuring out who you are first and starting with a real estate investing strategy that’s best suited to you for a better chance of achieving financial and time freedom. She also shares her idea of what makes a great investor and the one strategy to succeed in real estate. 

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Real Estate Investing For Lifestyle Design With Ali Boone – Real Estate Women 

Real Estate Investing For Women 

I am so excited to welcome back to the show my friend, Ali Boone. It’s so fun to call her my friend because we met through the show. We’ve done so much together since then. I love when she comes back to us. 

I think you’ve had me back on her show more than anyone else. I’m like, “Why don’t we do it again?”  

The conversations are so much fun.  

It gets dangerous because I’m like, “How long can these things be?” I think we get to talking and completely forget the record button is even going. 

If your mindset is not correct, there's not a how-to guide in the world that's going to help you. Click To Tweet

You did that right now. Ladies, let me remind you who Ali is. Formerly an aerospace engineer, Ali Boone is a lifestyle entrepreneur, author and real estate investor, new author, which is what we’re talking about. After leaving her 9:00 to 5:00 to pursue ultimate freedom through entrepreneurship, her company Hipster Investments managed to facilitate over $18 million in real estate transactions in its first five years of business. She has a Master’s degree in both Aerospace Engineering and Spiritual Psychology. Ali also teaches flying and can often be found snowboarding or volunteering in prisons. Her ultimate goal is to one day challenge Tim Ferriss to a lifestyle design duel. I love that last slide. 

I’ve gone a little lazy in that pursuit because I’m like, “I like sitting on my couch now.” I don’t know if that’s ever going to happen, but we’ll see. I figure, keep it in there just in case Tim’s listening. 

It adds a little spice to the bio. It’s not like yours needed more spice. Ali, you released another book. I got highlighted in that, which is totally cool. 

I would call it more than highlighted. You played a big part in this book. I‘m so excited. I was like, “Who can I have?” You were literally the first person I thought of because we’ll talk about the book. I wanted to interview investors because I want to give people a day in the life of. You can read about flipping and wholesaling and all that, but what does it look like? I wanted to find successful investors in their particular strategies and cover a wide variety of strategies. I was like, “What are you doing?” Honestly, your interview came back.  

It was so great because you captured the essence of what I was trying to get at, which is the real-life perspective, not using big fancy words, howto guides, or like, “Here’s how you flip a property. Here’s how you wholesale.” It’s very stoic type of thing that everyone reads. Yours was obviously your experience, the actual things you go through, in English. In some of the other interviews, God bless them. I was, “Okay, follow up questions,” one word answers. I was like, “Yeah.” Pretty sure yours is even the first one of everyone’s. It was a good one. Everyone should take a look at it. 

It was fun. When I got the book, it’s so good, Ali. Let’s start by telling why you even wanted to write a book. Ladies, you know that this show is released on YouTube under Real Estate Investing For Women. It’s also on Roku on Real Estate Investing For Women. I think you can look it up under Moneeka Sawyer on Roku too. I know you can on YouTube. If you want to check these shows out on video, that’s a great idea. You can check it out of those two places.  

What made me write the book? I’ve been involved in real estate investing since 2011. There are all the howto guides. There’s everything we all go through, trying to learn real estate investing. How to be a real estate investor? You hit it in Google. All these things pop up. We all go to the guru seminar. We all do the same thing. Over time, I was investing for myself, but I was also working with a lot of other people. I work with turnkey rental properties. I was working with a lot of new investors. Over the years, I have seen so many people trying to get in this industry. I have seen so many people either never get into it or get into it and have, I won’t say epic failures, that sounds terrifying, enough of a failure to deter them from coming back.  

As I was watching people, I realized so much of this is a mindset game. When I think back to googling how to be a real estate investor, what is the thing that you see? All you see are howto guides. I have a theory that if your mindset’s not correct, there’s not a howto guide in the world that’s going to help you. There’s a huge, high percentage rate of failure. It’s entrepreneurship. They say 95% of small businesses fail in their first five years or whatever. I think it’s a similar challenge. It’s not so much the business itself. It’s just that people don’t know what they’re doing. If you think back to when we were all in school, I don’t know what they teach now, but none of us learned real estate investing or business. We didn’t learn how to do our taxes. We’ve had to figure all this stuff out on our own. That’s great but think about when you type that in. All you hear is you need to flip houses, to wholesale, to do this.  

Here are the steps. I was like, “Okay.” That may work for some people, but there’s such a mindset component. Should you be wholesaling or flipping? I don’t know. For me, personally, I assumed I would have to be a flipper to be in real estate. I’d be a terrible flipper. I’d hate it, also. Could you have paid me to think I’d end up in turnkey rental properties? No, but it works. I titled the book NOT Your HowTo Guide to Real Estate Investing. It’s like a prerequisite, in my opinion, to the howto guides. Before you can get into the howto guides, let’s take a step back and look at which howto guides might be best for you to try out. What’s the mindset you need getting into this industry?  

REW 64 Ali Boone | Real Estate Investing Strategy

NOT Your How-To Guide to Real Estate Investing: Life Lessons on Hacking Your Mind Before You Hack Your Wallet

The book starts out talking about the real estate investing industry as a whole, what the different characteristics of it are because it is a unique industry. There’s a lot of unique characteristics, which in a lot of ways, are phenomenal. You don’t have to have a college degree. You don’t have to be a high school graduate to be in this industry. You don’t even have to have a good resume. You don’t have to have a good personality. How cool is that? For people who like certain levels of structure, they don’t want to be so independent, or they don’t want to have to do so much creative problem solving, maybe it’s not the industry. That’s where we’re starting.  

Let’s introduce you to the industry. It lets you understand how it works. Let’s go further. What are your strengths? Let’s help you navigate the process of figuring out what strategy might work for you. I feel like if you start in a strategy that’s better suited to you then everyone’s like, “Go, flip properties.” Great for some people, but super misleading for the people that’s not good for. Let’s look at different strategies, so you can get a feel for picking one that is better suited to you. Therefore, you have a better chance of success. What are the steps to get through that? The investor interviews, to further exact reason, to give you a better perspective, would you like the life of a wholesaler or would you like land-lording rental properties? I don’t know. Here’s some information to help you decide. My whole motivation with this was to take that step back and try to give people a better start to help increase their chances of succeeding once they get into all those howto guides. 

With my coursework too, it’s an exact same process. I think that’s why you and I are so well aligned. Everybody’s watching HGTV and it’s sexy. This is what can happen to you. You can wholesale, no money down. Look at what can happen. You can make how many dollars.” Sexy, yeah, for some people that work. In the HGTV world, none of what happens there happens in real life. There are people that are successful at flipping. There are people that are successful at wholesaling. There’s a lot of successful opportunities. It’s important to figure out who you are first. As you say, and like I’ve been saying for years, if you start with a strategy that’s best suited to you, your goals, resources, personality, what you love, what you don’t, how much time you’ve got, all of those things, you’re much more likely to stick with it. You’re much more likely to make it through the challenges because every business has its challenges. You’re much more likely to experience great success. 

I’d say it’s not even more likely. That’s the only way it’s going to work. I could choose a strategy that’s not well suited to me, but I’m not going to enjoy my life while I’m doing it. In my opinion, I don’t think there’s any way to be as successful doing that as I could be doing a strategy that is suited to my strengths, interest, whatever. I think strengths and interests go hand in hand. How many of us are good at doing things we hate or terrible doing? We don’t usually love the things we’re terrible at. I love what you say about sticking with it through the challenges. For me, that rings true about entrepreneurship.  

Entrepreneurship is hell on wheels. This whole time that I’ve been doing it, if I weren’t desperate for what it gets me, I would have quit a long time ago because it’s not easy. Real estate investing, in a way, is entrepreneurship. There are going to be challenges. If you’re hating what you’re doing, and you’re not succeeding terribly great with it, what’s going to happen when you get challenged? When are you going to quit? You’re going to be mad at real estate investing and jaded. I care so much about people’s experiences. That crushes me if that happens to somebody because I get where they’re coming from. I‘d probably be traumatized from it too, and never come back. I don’t want someone to give up unnecessarily when there might be a perfectly good strategy there.  

Strengths and interests go hand in hand. We don't usually love the things we're terrible at. Click To Tweet

One thing you and I always talk about is we have different strategies. You landlord your own properties, I use property managers. What I love about us doing different strategies is while they’re different strategies, we’re also doing exactly the same thing, which is working to our strengths and working in what comes naturally to us. Both of us have succeeded with that. I don’t care what strategy someone else does. As long as everyone’s working to their strengths and doing something meant for them, that makes me happy. We don’t know what we don’t know, which is 100% true for real estate investing. How do you know what strategy is for you? Chances are, you’re not. That’s part of the motivation too. I’ll help you figure that out before you lose a ton of money doing something that someone told you to do. 

I want to back up a little bit to the place where we talk about getting better or things went badly, never wanting to get on that horse again. What they say, if you fall off the horse, you have to get back on it and run. When you think what happens in real estate is, if you’ve tried a few things, and they haven’t worked, you’re like, “It’s never going to work. That’s exactly why a book like this is relevant. I always say there are a million ways to make $1 million in real estate. If there are million ways and you’ve tried or 1, what is that? There are a million opportunities. 

The good news is you don’t have to try 999,000. You’ll get it on or 4. Looking at these things, how can you get there faster? If you read this whole book, the idea is to get you closer to figuring that strategy out. It may not get you right there. You and I have talked about how you did things in the past with your strategy is slightly different than how you do it now. We all evolve over time. How can we put it more in 1 to 5 attempts range versus 50 attempts range? Chances are, you’re not going to stick around to have successful number 50. How do we narrow it down to what seems might be the right thing for you? 

That’s very true. We want to make sure that we pick a strategy that’s aligned with us, probably going to be or 4. You can try or 4. Maybe you’ll hit it on the first one. Maybe you’ve combed the others in. For me, I’m a better person with executive properties. Yes, I have wholesale. Yes, I have flipped. Yes, I have done construction. Yes, I’ve done those things. It happened par for the course without me looking for it while I was doing my main business. It keeps it interesting and spicy, but the main business is where I make my money.  

The other thing that I want to say is we’ve had people on this show that built massively successful businesses and then lost everything in 2007, 2008 or because they went through divorce and their spouse take everything or for whatever reason. There’s a lot of reasons that people see failure. It’s not necessarily because the strategy was bad, but because something happened and they weren’t prepared with how to deal with it. There are so many people that would be in that situation and be like, “I’m out. I’m done.” The people that are on this show are the people that are like, “I am not going to let this defeat me. I know there’s a way for me to have success. I love real estate enough to pursue.” There’s a lot of different reasons for success in this business and there’s a lot of different reasons for failure. The biggest thing to remember is who you are is the most important factor for your success in this business. 

I love what you just said. I don’t think I told you this. I’ve started offering coaching. I’ve done it on the side. I’ve never publicly offered it. I’m doing more coaching, mostly because we’re all still stuck at home. It’s 2020. We can hop on some Zoom. Let’s see if I can help some people on Zoom. I was working with a coaching client. In one of her initial information types of things, she made the statement. She said, “I don’t want to be a good investor. I want to be a great investor.” When I saw that line, I highlighted it. I was like, “What a great line.” I asked her, “What is a great investor to you mean?” I feel like a lot of people would say, “If I’ve made $2 million, put a financial whatever on it.” I told her, “When I read that line, it jumped out at me so much. I was thinking, ‘Why is this in my thoughts? What to me is a great investor?”  

REW 64 Ali Boone | Real Estate Investing Strategy

Real Estate Investing Strategy: You have to look at different strategies and pick one that is better suited to you so you’ll have a better chance of success.


It’s exactly what you just talked about. I don’t think whether you’re good or great investor has anything to do with how much you’re making. If you want to be considered a great investor, you pick yourself back up when something happens because something is always going to happen, whether it’s your own oopsie, you don’t know what you’re doing or whatever. As you said, everything’s going along great and all of a sudden, the bottom falls out of the world. 2020 or 2008, things happen and that’s fine. There’s nothing that you personally could have done for. There are some mitigation strategies. Some things aren’t your fault. It’s not about who’s at fault. Even if you made the dumbest mistake on the planet, it’s not your fault. To be that great investor, you pick yourself up and keep going or you adjust. In 2008, what did all the successful people do? They adjusted. They didn’t quit. It sucked 100% at the moment, but they adjusted. Got kicked down, brush the dirt off, how are we going to do this? Same with entrepreneurship, things happen. You have to just course. 2020 and the pandemic happens. We’re all stuck at home.  

I watched Shark Tank all the time, hearing how the entrepreneurs have switched modes because it’s like, “Stuck at home now, what am I going to do? I’ve seen so many people adjust course and come out way better off. It’s so cool. When you were talking about that, I was like, “It’s the great investor.” I had this whole conversation with my coaching client. I want to be clear. What I see as a great investor, it’s not about what you buy, what you invest in, what your returns are. Do you keep getting up when you get knocked down? If you do, you are great, in my opinion, because if you keep doing that, there’s no way you’re not going to succeed. 

The other piece about that is there is something incredibly fulfilling about not allowing yourself to be defeated. There’s so much of what we talk about with bliss. How do you feel about yourself? We each define success differently. A lot of times, especially when you’re looking for a blissful life, that success isn’t defined by money. Money helps. It creates a foundation for a lot of blissful things, but it’s not the big end result. The big end result is how do you feel in your life most of the time. When we look at success that way, you can look at real estate in your strategy in a very different way too. I want to tell a little story. I do these journals on starting something new. I’ve started some new projects, some good ones. You can listen to this so you can find out what’s going on. I released this in Thanksgiving of 2020.  

I went on vacation. Four projects came to a head, 2 to 4 days before I left. One, I had been working on for nine years, one for three years, one for six months and one for three months. They all had to-dos. Everything came. I had to do it right then just a few days before vacation. We were laughing, my husband and I. Were like, “I need to go on vacation more often.” What’s so funny about that is there was all this urgency before I left. On the day that I was leaving, I left on Tuesday morning. My flight was at 8:30. I texted everybody on Monday night. I said, “I’m out. You guys need to manage it. I’m only gone for ten days, so handle it.” What’s awesome is I came back and it was handled. Everything moved to the next step. For me, that is success. I can go on vacation and have a vacation. How are we defining success? How does real estate fit into that? 

That’s a cool segue into one of the chapters of the book, if you remember, the one that’s called The Three True Currencies. I have this theory that there are three currencies that we’re all using at all times in exchange to get something. First one is money. We all know that. The second one and the third one that I feel like people aren’t talking about as much are time and sanity. If you think about it, anytime you want to get something, whether it’s a service, a product or an investment, you are paying for that thing in one or more of those currencies. When you can step back and look at the value of each of those currencies for you, it can change everything.  

My most important currency is sanity. You’re talking about for some people. It’s monetary success. What’s my definition of success? I can tell you what it’s not. It’s not anything that involves me losing my sanity. If my sanity is not at peak, intact, and I’m happy, to me, nothing else is successful. If I’m not happy, I’m not successful. If I’m successful, I’m happy. Anytime I’m going to get something or do something, I look at that. In some scenarios, we’re talking about putting this book out. Usually, I’m not a fan of sacrificing my time and sanity at all. I’m much more apt to pay someone to let them do it. They’re going to do it better than I do anyway. If it means I get to keep my time and sanity, I do that.  

When I went to put the book out, I wanted to go through the experience because I had never been through it before. I lost all time and sanity. In that case, I did it purposefully. I didn’t do it because I thought I had to be doing it. I use the currencies all the time. If I want to hire a housekeeper, is it more important to keep my time and sanity in that case or do I want to save the money? How much does the housekeeper cost? It’s exactly what you’re talking about. It’s this definition of success. How are you doing things? What you described about going on vacation, you might have been able to do all things with all those projects in ten days. Ultimately, is that what matters? No. That tenday vacation matters. There’s always going to be a balance. It’s honestly my favorite chapter in the book for exactly what you just described. When people put the stuff in context, it can literally change everything.  

Financial freedom is actually time freedom because you get to do what you want to do. Click To Tweet

I laugh a little when someone has a fulltime job and a family with five kids and they say they want to wholesale. I’m like, “When are you going to do that? Someone in that case, I would assume that time is your most valuable currency. How is wholesaling, which is the most active strategy on the planet, going to fit into them? Do you, though? You might want to find a more passive strategy unless you hate your family and your job. It’s so simple, but it changes every decision I’ve ever made, like flipping properties. I think that’s one of the examples I use in the book. My sanity would be so far in the toilet, I don’t care how much money I was making. Turnkey rental properties, I’m going to pay more for those than I would if I did a BRRRR. For me, I keep my time and sanity most of the time. 

There is truth. We get to live in that space as best we can. We need to make it a priority, but things happen. Life happens. Our priorities shift for short periods of time. It was interesting. I’ve been trying to refinance my primary residence. Lenders are going crazy because of all the stuff that the feds are going through and putting them through. We don’t know that on the front end unless you’re on the back end. I have a lot of mortgage friends. I know what they’re going through. It takes six months for me to get a primary residence refinanced through.  

They want me to sign while I’m on vacation, or I’m going to lose the lock. The lender has not finished the undersigning. They haven’t finished the documentation. It hasn’t gone to title. They’re not done. They’re going to get done the day before the lock ends. I was sitting here for six months. I told my broker, “No, you’re not going to disturb my vacation.” He says, “I can send somebody to you to sign, where you are.” I was, “Fine, call me. If it works, it works. If it doesn’t, it doesn’t, but I am not going to lose my lock. He’s like, “There’s nothing I can do about it.” I was like, “We’re going to do something about it. I waited here for six months.” We’re good friends. He knows I dig my heels and not to argue with me. I did call from the airport. I’m like, “Jerry, what’s the deal?” He said, “We’re going to get the lock extended, and I will cover whatever the cost is.” As it turns out, the lender didn’t charge for the extended lock. I didn’t work on vacation. 

We all hate mortgage loans. I don’t know if I could possibly hate the mortgage process more. They’re like, “We need your left arm, your firstborn child. Now that you already gave those to us, can you give those to us again?” I’m like, “I already gave them to you.” They’re like, “We need them again.” “You already have it. It’s on your desk.” It’s bad. 

It’s hard right now too because we’re trying to be conscious and caring for people that are suffering, but the Feds are not giving them a break. It’s a nightmare. The compassion doesn’t go all the way to the top. I can’t believe they can’t be compassionate. If you look at what they’re willing to do, the Feds are not willing to support them. They’re putting demands on them and then not supporting them. It’s a bad situation. 

They’re swamped because rates are so low. I know a lot of the lenders I work with have now had to push back the refis and just say, “We’re doing primary, but now refis are on the back burner. It’s crazy time. 

At the time, I wasn’t able to get any of my nonowners refi. The point is simply that sometimes we have to set our boundaries. This is what I like these to look like. How much is enough? It has to do with how I feel, rather than how much money is in the bank, cashflow I’ve got, all of those things. Let’s say they are important, but they don’t have to happen yesterday. It can happen at the pace that keeps me blissful. 

It’s so important too, to sit back. How many of us or how many people out there want the money? I don’t know anyone who wants the money because when we want the money, we want the thing or something that the money gets us. I was talking to someone. I don’t know how I’d never heard this before, but it’s so amazing. He’s like, “The funny thing about financial freedom, which is what everyone wants, is if you think about it, it’s actually time freedom. I was like, “Oh my god.” Here I am, preaching these things for years. I’m like, “How come I never thought of that?” It is because you get to do what you want to do. It’s like you’re retired. You get to do what you want to do when you want to do it. That’s what financial freedom gets you. People think it’s about the dollars. It’s not.  

I use the example in the book. I’ve said it so many times. I remember being thirteen years old. I woke up one day, and I was like, “I want to be a gazillionaire.” It wasn’t for pretentious reasons. It was more of a personal challenge. I was like, “I’m going to figure it out. That’d be so great. The biggest year being the first year of entrepreneurship, I was more broke than I’d ever been in my whole life. I told people. I was like, “I’ve never been more broke in my life, but I’ve also never been happier.” It’s like, “How is that possible?” It turns out being a gazillionaire isn’t what is most important to me because I assumed being a gazillionaire would get me certain things.  

There are certain things that absolutely do get me. I would rather make less money, be happier, live the lifestyle I want to, have time freedom and all that kind of stuff. If I have that, it’s taking the focus off the numbers. I think we’ve all gotten distracted into thinking it’s about the numbers. When you think about what the number gets you, it can also change your course. It’s the three currencies, money, time, sanity. Chances are, it’s not all about the money. It might be in some cases like, “I definitely want to save the money. In this case, I’m going to sacrifice little time and sanity.” 

When you’re poor, it’s about the money. I will say this. There is a point to which money does buy you happiness. There is a baseline. I don’t want to tiptoe around that. If you’re poor, it is about the money because the money feeds you. The money allows you and your children to sleep. It allows you to get clothes so you can go to work. There is a baseline. 

Even if it’s not a baseline, think of a parent. If they need to financially contribute to their family, to put food on the table, roof over their head, parents, in general, are going to sacrifice time and sanity. You’re right. It’s not a closeted, blanketed statement of everyone should focus on what’s most important because you may not have that option. That does go into the individual analysis of given your situation, which currency needs to be the most important? If you have the luxury of choosing which one you want to be more important, great. As an entrepreneur, and I say entrepreneur applies to investing too, there have been times where I’ve needed to sacrifice my time and sanity because I either didn’t have the money or I needed to get the money. I like that clarification to say that it’s not just about which one we want, it’s one we either need or what’s most applicable to that situation. I think that’s phenomenal clarification. 

That’s so true in every part of our life, not just in our business, not in entrepreneurship, but in every area of our life. We launched and we’re already out of time. We do have an EXTRA. In the book, there are all of these amazing insights from Ali. There are several interviews with actual investors, myself included. It’s a great book. Ali has said that she is going to give all of you a copy for free. How can they get that? 

My company is Hipster Investments. If you go to, you can get a free digital copy of the book there. If you’re like me and you have to have a paper book, something in your hands, there’s a link on there too, the Amazon link for the book where you can get it if you just want to gift it out to friends or family. I’d love for you to check out the free digital copy. I’d love to hear feedback. The only thing I ask is, as a brand new author, every review I can possibly get counts. If you check out the book and you like it or you don’t like it, I would love an Amazon review from you. Have fun with it. Enjoy it. I hope it helps you in some way. You get to check out Moneeka. Hear it straight from the horse’s mouth. It’s so good. I love that interview. 

It’s You can get that there. In EXTRA, we’re going to be talking about, at the very end of the chapter or the book, she lists six steps to get started. We’re going to do a little breakdown of that in EXTRA. Before we do that, are you ready for three rapid-fire questions? Ali, tell us one super tip on getting started investing in real estate. 

Read NOT Your How-To Guide to Real Estate Investing: Life Lessons for Hacking Your Mind Before You Hack Your Wallet. What a great opportunity to selfpromote. Plenty of experienced investors have read it and I want to help them also, but I focused it on people getting started. That’s my non-selfserving part. I hope and think that it can help you. 

What is one strategy on being successful in real estate? This is more for people that are in it. They’re already doing the thing. 

If you’re already in it, you already know this. We said it earlier. You got to keep picking yourself back up. I’m one of the first ones to admit being guilty in this department. It’s probably quarterly, I have to have a mentor pick me back up. I’m like, “I’m out. I’m done.” Even when we got on the call earlier, I was like, “I hate this industry.” It’s natural. No matter how tempting it is to quit, pack your bags and do something easier, just stick with it. That’s how you’re going to be successful, for sure. That is mostly advice to myself. 

That’s interesting because Ali is very successful. We all have this, all of us. I have the same thing. Good advice. What is one daily practice that you would say, Ali, that contributes to your personal success? 

This is going to sound so lazy. It’s taking time off. Some people have known me to say this. Sometimes I wake up and I have my coffee. I’m like, “I don’t want to start working yet. I’m going to watch an episode of my soap opera. A lot of people in a corporate job may not have that luxury or care about soap operas like I do. It’s the idea of we’re in a society now, where it’s like go, go, go. You got to do, do, do. Never take some time. Sometimes you need a day off with a Netflix binge. To me, it’s one of the most important things because I can hit it hard for so long. I’ve always allowed myself and not felt guilty for it.  

You got to take some downtime. If that’s just an episode of one of your favorite shows or it’s like go play with the dog or spend some extra time with your kids, it sounds counterintuitive. It’s like what they say about going to the gym. You have to give your body a break. That’s one of the messages that have gotten lost in our society. Don’t feel guilty about it. That’s the big thing. People do it all the time, but they’re like, “I feel so guilty.” Don’t. You have to take care of yourself. It’s on the daily. Whatever that looks like, do something that brings you some level of bliss. I usually say joy, but we’re talking to you, so bliss. Do something blissful, even if it’s the smallest thing if they can make the biggest difference. 

They’ve done clinical studies on this, that brains without rest don’t perform at the same level. If you’re a very high performer, you’re still going to perform better than a lot of people, but you’re not performing at your best. You perform better and you’re happier. You do need rest. Our bodies need rest. Our minds need rest. That’s why I’m when on vacation, I’m on vacation. That’s the way it goes. 

Be the promoter of take a vacation. Watch a soap opera. Don’t work. 

I do have a chapter in Choose Bliss called Plays the Way. It’s about play, relax and engage the parts of you that feel good so you can take that into the rest of your life. 

It goes back to that theory of it’s probably not about the money, even when you think it’s about the money. It’s about happiness, I would assume whatever brings you that happiness. If you’re missing out on all the happiness along the way to get the money, aren’t you missing the boat a little? 

Why not go to the end result? 

Do you know that short story about the fisherman? I don’t know if he was in Central America or something, but a guy who went out every day fishing in a third-world country. Fisher’s family got the fish and this big, high-end, ritzy dude from the States went down there and met this fisherman. He proposed all these different things about how to be more successful. The fisherman was like, “Why would I do that?” He’s like, “So then you can retire.” He’s like, “What would I do when I retire?” He’s like, “Whatever you want to do. Fish?” Here’s this guy trying to convince him to go through all of this hell to get back exactly where he was. It’s such a nicer-sounding philosophy story type of thing. I can’t even say it back.  

It’s so true. If we’re not living that now, why do we think we’re going to get there later? We’re not. Live it now. If 2020 has taught us nothing else, we’ve probably been learning this for decades at this point, but especially in 2020, we’re not guaranteed anything. If you’re not enjoying right now, how long do you think you have exactly? That sounded a little dark. We’re not guaranteed tomorrow. It sounds cliche, but we’re not. 2020 prove that to us. If you’re not enjoying the journey, what’s the point? Sometimes, that’s very hard to say in real estate investing.  

There’s a reason you’re doing it.  

REW 64 Ali Boone | Real Estate Investing Strategy

Real Estate Investing Strategy: If you keep getting up when you get knocked down, there’s no way you’re not going to succeed.


It’s like that year I said, I’ve never been more broke, but I’ve never been happier. I’d also never been more stressed than I was that year, but it was a different stress because it was blanketed on top of something that brought me a lot of joy. I was still making my schedule. I was working as late as I wanted to and sleeping. It was on top of the joy. If you’re missing that joy component, or that bliss component, it might be worth looking at how you’re doing things and maybe readjusting a little. 

That was a good short, rapid-fire answer. 

We are super short to the point we can barely fill the time. Who do you think you’re talking to? If you don’t stop me, you know I’ll keep talking. 

We do get to keep talking in EXTRA. We’re going to be doing these six steps to get started in the least risky way. That’s going to be fun. 

That’s to get started in anything. You don’t have to be real estate investing. These six steps can get you anything you want. 

We’re looking forward to that. Ali, thank you for all that you’ve offered in this portion of the show. I know the ladies are going to want to get the book because you’re so much fun and so down to earth. That was great. Thank you. In EXTRA, we’re going to be talking about the six steps to get started in the least risky, terrifying way. If you’re not subscribed to EXTRA but would like to be, go to You get seven days for free. You can download a ton of episodes. Get a lot of good content, and then decide if it’s for you or not. For those of you that are leaving Ali and I right now, thank you so much for joining us. I am looking forward to seeing you next time in either case. Until then, remember, goals without action are just dreams. Get out there, take action and create the life your heart deeply desires. I’ll see you soon. 

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6 steps to get started in the least risky way with Ali Boone

Welcome to the Real Estate Investing for Women Podcast!

Where we focus on all aspects of Real Estate Investing, including strategies, mindset, emotional mastery, money smarts, and much more, to ensure your success!

Today I’d like to welcome to the show our guest Ali Boone!

Formerly an Aerospace Engineer, Ali Boone is a lifestyle entrepreneur, author, and real estate investor. After leaving her 9-to-5 to pursue ultimate freedom through entrepreneurship, her company Hipster Investments managed to facilitate over $18M in real estate transactions in its first five years of business.

She has Master’s degrees in both Aerospace Engineering and Spiritual Psychology. Ali also teaches flying and can often be found snowboarding or volunteering in prisons. Her ultimate goal is to one day challenge Tim Ferriss to a lifestyle design duel.

Hello Ali!  Welcome to the show!

In This Episode We Talked About:

  • 6 steps to get started in the least risky way


Learn how to create a consistent income stream by only working 5 hours a month the Blissful Investor Way.

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