In Atlanta 2020, the average real estate investor made almost three times as much money as a real estate agent did. In this episode, you’ll learn the benefits of switching from real estate agent to investor. Moneeka Sawyer’s guest is Lorraine Beato, a real estate specialist at eXp Realty. Lorraine shares with Moneeka how she was surprised to hear her friend, a real estate agent, lament about how she has no retirement plans. Are you a real estate agent who chases solely after commissions without a Plan B for the future? Then this episode is for you. Join in the conversation and flip that switch!
I am excited to welcome to the show Lorraine Beato. Thinking outside the box and getting a transaction to the closing table is her specialty. With over 25 years in the industry, starting with Merrill Lynch and mortgage-backed securities, trading all the way to investing both nationwide and internationally, she knows how to navigate the complex and intricate waters of real estate. In an ever-changing industry, you need to have someone on your side who understands all the facets. If you’re a real estate professional and haven’t started thinking about retirement or want to learn how to invest in the things that you sell every single day, check out Lorraine’s book Flip The Switch: from Real Estate Agent to Real Estate Investor.Real estate agents need to be investing in the product they sell every day. Click To Tweet
She has been featured in some interesting places. Her renovation in Europe was featured in the January 2018 Think Realty Magazine International Renovation Rockstar. She had listings featured on HGTV’s House Hunters. She’s a Think Realty Single Family Investors of the Year nominee in 2018. The 2019 September issue of Think Realty Renovation Rockstar also featured her. She was featured in 2020 in Yahoo Finance. That’s an awful lot of lovely credentials. I’m glad this finally worked out. Lorraine and I met through Women’s Real Estate Network with Deborah Razo. Deborah has been on the show before talking about networking. She’s a complete powerhouse. It looks like Lorraine was one of the very first WREN leaders on the East Coast, Georgia. Is that true?
I opened the first chapter on the East Coast in September of 2019.
Welcome to the show, and thank you so much. Next time you talk to Deborah, please tell her I say hello. I love your specialty, your niche. I’m going to let you take it away, and then I will interject why I love this so much. Tell us a little bit about what you do and why you picked this particular niche.
I have been a licensed agent since 1988. I was working for Merrill Lynch. When I graduated college, my best friend said, “Let’s go get our real estate license.” I said, “Sure, why not.” I’m always adding to the tool belt. I did that. I didn’t sell in New York, but I love real estate. I became an appraiser. I worked full-time for Merrill Lynch during the week, and I did appraisals on the weekends. I’ve always had a love for real estate, especially architecture. Going to Portugal every summer as a child, I was always fascinated by everything out there. When we got transferred to Atlanta many years ago, I thought I wanted to be a stay-at-home mom. That lasted for 60 days. I was going stir crazy because I worked a full week on Wall Street on the trading floor. I got home. I did appraisals on the weekends. I said, “This is nuts.”
We didn’t know anybody in Atlanta when we moved. I called up the lady that sold us our house. I saw that there was reciprocity. I had my license transferred. I did real estate very part-time. I took some time off because when we moved, my daughter was twenty months old. A year and a half later, I had my other daughter, and I said, “I’m going to do something part-time.” I started selling part-time then I took a break. When I took the break, we bought investment properties. I jumped back in 2003 once my girls were back in school. I was able to work around their schedules.
Fast forward to 2019. I had an interesting conversation with a friend of mine, multiple of these conversations. There was one in particular. I was talking to one of my good friends. We used to work in the same office, and she said, “I’m tired. My back hurts. I’ve been driving these buyers around for five weeks. I have to sell houses until I’m 70. I’m turning 60 soon.” I said, “Why do you have to sell houses until you’re 70?” She said, “I have no retirement.” I was floored because this is someone who has a corporate background.
She’s a northerner in the south, a highly intelligent woman, a businesswoman, did a good couple of million dollars in volume as a solo agent well into the six figures, and she has no retirement. That conversation in particular, I think because we’re close friends, hit me. As time went by, I spoke at some fix and flip boot camps for some of the local REIAs and local gurus, as I called them. I started having agents reach out to me on Instagram, direct messaging me saying, “Lorraine, I didn’t know you taught real estate agents how to fix and flip.” I stopped, and I was like, “I don’t, but I can.”
Culminate everything together. That’s when I said, “Okay.” There are a lot of people, at least in my market, that are out there telling real estate agents to come and learn how to work with investors so that you can add to your business, but there’s nobody telling the real estate agent that they need to be the ones investing. They need to invest in the product that they sell every day because, at the end of the day, I’m sure you would agree real estate is still one of the largest wealth-building opportunities out there. You can fix and flip. You can have cash flow properties. There are so many ways. There’s so much land, and people need a place to live. I was on a women’s summit. The average real estate agent in 2020, ballpark made about $47,000. The average real estate investor in 2020 in Atlanta averaged $111,000. That’s almost three times as much.If you're new, find someone who can mentor you through your first project. Click To Tweet
I started doing some of these numbers, and as I said, I’ve had agents reach out to me and said, “It’s time I put this down, and I put it in writing.” That’s my mantra. That’s my platform. I want to get out there and get real estate agents to learn that you don’t need a lot of money. They already have most of the tools that they need or a good portion of them. To become real estate investors, they just have to think outside of the box and get out of that mindset. Most real estate agents are like, “Here comes an investor offer. They’re lowballing us.” They don’t know why. They don’t understand the numbers. I think that was important to do.
I’d say my business is probably 50-50, 50% regular retail buyers and sellers, and then my other half is investors. I came from a closing, as I mentioned, to an investor that found me online. We built a relationship. When the project’s done, we’re going to have a $1.3 million project, and he closed. I will also be helping him with the renovation. I think it’s important. Real estate agents need to get out there. There are so many changes in the industry. When the pandemic hit, we all shifted to doing everything virtually. I think it’s time they learn.
Here’s one of the things that I say on my show frequently. When you’re looking for an agent, look for a real estate investor, friendly agent. Preferably, an agent who is investing themselves because there’s no way to know what an investor goes through unless you’ve been there. You have to have been through the process, fell to the stress, deal with the challenges before you understand what’s happening. Investors deal with a completely different set of opportunities as well as challenges than a regular homebuyer would deal with. Most real estate agents are just taught to sell a house they haven’t been trained in or have it exercise the muscle of thinking outside of the box. They don’t understand.
I’ve got investor-friendly agents. They can’t bring me the project that might make my heart sing. They’ll send me the MLS listings. They’ll send me some ideas, but in the end, I’m the one that has to be the machine that figures it all out. My agents know what I’m going to ask. They know that I’m probably going to rent something out. When they show me a condo, they know that they have to look at the CC&Rs to see if I can rent it out. They know the basics. They know my neighborhoods. They know what I’m looking for. It has to have a particular zoning. That’s all stuff that I’ve shared with them. They don’t come to me and say, “Moneeka, this just became a pocket listing. I think it would be amazing for your strategy or if you would consider altering your strategy a little bit, this is what we could do with it.”
I engaged another realtor who does more of that. She herself only has one rental property. At least she’s got one. That’s better than the last person. She’s not fully engaged yet in that whole process. She wants to be, so she’s also learning a lot from me. That’s a more interesting relationship to me, too, because the conversations can be different. I don’t get a lot of noes. I get a lot of, “Let’s find out about that.” That’s at least better. From my perspective, if an agent is investing, they’re going to be the best partner for an investor. Here’s the truth. Being an agent is a job. As long as you sell houses, you make money. If you can manage to sell houses and still save, you’re doing great, but the best savings plan is a house. In the end, you don’t have to have a certain number of dollars saved away. You just have to have cash flow. You can do it one way or the other. We can’t do that in other industries. This whole thing about, “I don’t have a retirement,” that is so familiar, sad, not necessary in this industry.
The gentleman that I closed earlier found me online on a listing that he thought would be a good fix and flip because there was an investor that had it. I told him, “This is not a good fix and flip. The numbers don’t work. That’s the other thing. This is what needs in rehab. This is what needs for this. These are the finishes that it needs for this neighborhood.” We built that relationship. He would periodically bring me deals. He’s like, “What do you think of this one?” I’m like, “There’s not enough margin.” I understand what the margin is. He’s like, “What about this one?” I was so blessed because he told the hard money lender. He said, “I’ve worked with a lot of real estate agents. Most of them tell me what I want to hear. I’ve run 4 or 5 deals by Lorraine, and she’s told me why she thought they didn’t work. She wasn’t about the commission.” As we’re sitting there at the closing table, I told him, “I may be in a transition period from brokerages.” He said, “I don’t care where you go, I’m following you.” I set him up with the builder, architect, hard money lender. He’s like, “You’re like the one stop shop.” I think that’s the difference. I think that’s what separates us a bit.
A lot of agents will tell you what you want to hear because they want to make the commission, but there’s also the other side where the agents will be like, “That’s too scary. That’s got a foundational problem. That’s got that problem. This is going to be too expensive or too hard.” This is not a criticism. It’s just training. They’re not trained to think of all the opportunities that each of these challenges can present. I have a business partner. He’s been in real estate for about as long as me but in a very different world. He grew up in the country. I grew up in the city. He and his dad loved to get in there and pick up the swing and hammer and put in the appliances, and do all this stuff. They built their own house too. He gets his hands on the mud type of guy. I’m totally hands-off. I’m like, “I’m going to go on vacation to Europe. Can you fix this house for me?” We totally complement each other beautifully because we both come from this different angle.
What’s so funny is we started shopping for properties together. We’re doing some construction stuff together. I would go in, and I would be like, “This is like sloping. They say there’s a foundation problem.” He’s like, “This is amazing.” They’re like, “What are you talking about?” He’s like, “We’re going to buy it, and we’re going to rent it for two years. We’re going to get permits during those two years. We’re going to get the architect and engineer. We’re getting it all done, and then we’re tearing the thing down.” We want something that nobody else wants because we know what to do with it. It’s like a foundation problem. You’re going to get it at a big discount for liability reasons. I’m not saying that I have any kinds of homes that are not really safe to live in.
A foundation problem is not usually a problem for 10 to 15 years. If I’m holding it for only two, I plan to tear the whole thing down and rebuild. It’s a different conversation. Of course, it has to be safe, but it doesn’t need to be perfect. It doesn’t need to be gorgeous. It needs to be safe, happy, and livable. We’ll make someone very happy for a little while. I had to have that conversation with my business partner, and no real estate agent wanted to sign the contract on this. People didn’t even want the liability of signing the contract. This is California. Things are done a little differently here. I get that. The point that I’m simply trying to make is an agent that understands investing is a huge asset.
I just love what you’re talking about, Lorraine. This show is mostly for investors. Investor ladies, you are going to learn a lot from Lorraine. She’s already given us some amazing nuggets like the numbers have to work. Say no as often as you need to find the right kind of project that should be a yes. Make sure your margins are good. Any project that you take is going to take more money and more time than you ever anticipated. You need to know that you got some good margins. If you’re going to do flipping, you have to be on point because if anything goes wrong, it takes away those margins. If you’re not on point, if you don’t know what you’re doing, you can have some challenging times.
That’s why I don’t recommend flipping for beginners, although I know a lot of beginners have done really well. I generally don’t recommend it because when you have that expertise of walking into enough houses and evaluating enough projects, that’s when you start to be able to be better at evaluating what those margins are really going to be. Having the confidence to know that even if that margin shrinks, you’re going to make money. Would you agree with me on that, Lorraine?God gave us two ears and one mouth. If you just shut up and let people talk, they will pour their guts out to you. Click To Tweet
Yes. If you are going to do your first project, be smart about it. I had a gentleman who reached out to me a couple of years ago. I was on a panel for Think Realty. I’ve got a close relationship with him. He was in the audience. He stood up and said, “How can I be an intern?” It took a couple of years. We went back and forth. He would ping me here and there. A few summers ago, he reached out, and someone wanted him to invest his money with them. I said to him, “You’re not going to get in and out of new construction in six months, especially in Atlanta. Your permits are going to take too long. I don’t agree with the ARV.” He came back, and he has a lot of buts because he was new, young and green.
I said, “At the end of the day, it’s your money. I can’t tell you what to do with your money. You have paid me for my professional opinion. If you’re going to move forward, I want you to go ask this investor these questions.” He came back to me the next day with no questions answered. I was like, “How’s your money secured? Who’s holding it? What percentage of the LLC do you have?” He proceeded to send me a screenshot of his bank account.
When I saw how much he had in there, I said, “Why don’t you do your own fix and flip? Let’s find you the right project. I will mentor you through it. We’ll joint venture.” It took us about six months because I was not going to put a new investor into a gut job. That’s a lot of what’s in Atlanta. I wanted something that was simpler. That’s what we did. If you are new, find someone who can mentor you through your first project. We joint ventured. I held his hand. I managed most of the projects. We did a profit split at the end. I listed the property being an agent. His first flip was very successful. After our split, he got a 50% return on his money. That was after our split. If you’re going to do that, find someone you trust and go about it that way is what I would recommend.
Talk to us about what your specialty, teaching realtors. The adventures. I want to let the ladies know preemptively. You’ve gotten some good stuff, and you’ll continue to get good stuff. This is for the readers that are realtors that are thinking about this whole investing thing. Either they’re growing their business with investors or growing their own business for retirement or for themselves. Here’s another thing that’s really interesting. Many of the ladies that have contacted me have said, “I want to be an investor, so I’m going to go get my license.”
I want to say that you do not need to have a license to be an investor. As a matter of fact, there are states, for instance, in California, where that is a hindrance. There’s a reason I don’t have a license. I wanted to build a multimillion-dollar business without the hindrance of California poking their nose into it or the real estate board. I don’t have a license. You do not need to have a license to be an investor. However, if you do have a license and you want to be an investor, you want to specialize and invest in clients. That’s what Lorraine talks about. Let’s move into that conversation.
You don’t need a license. I started as a realtor before I got into investing. I created a niche. We did a guru program. I became the point person in Atlanta. I started telling people in this group, “Your numbers don’t make that sense. This doesn’t make sense. If you’re going to get funds, make sure your positions are secured,” and all of these other things. When I saw the money I was making for my clients, that’s when I jumped into real estate and became an investor. I do both and I love it. You need to understand that if you’re going to be a realtor, a real estate agent, and you’re going to invest if you’re going to get into the wholesaling side, that’s not something that I do. The question comes up a lot.
You have to see the requirements for your state because they vary. I don’t wholesale because in the state of Georgia if I were going to do any marketing or do any mailers on the wholesaling side, I would have to list that I am a licensed agent, the brokerage firm, broker’s phone number, my phone number. It’s not to say that it wouldn’t work, but it’s like muddies in waters. I don’t like to do that, so I don’t. Do you want me to go into the piece about my lake house?
We’re going to talk about the lake house in Extra. She’s got a case study that she wants to share with you, and we’re going to talk about it. We’re also going to talk about a cash flow property. For now, I wanted the ladies to have an idea of what you’re talking about.
I think being a real estate agent that’s also being an investor, most real estate agents are after the commission. If a seller calls them, it’s all about, “I need to get the sign in the yard. I need to get the listing agreement.” You need to understand that, in my opinion, for us as real estate agents, it is our responsibility to help people in the best way that we can. For a seller, that may not always be putting a sign in their yard. That might not be the best solution for them for various reasons. It’s understanding how we solve their problem.
I’ll give another example. I had an agent in my office who threw up a post and said, “I need help with a short sale.” I’m not a short sale agent. I don’t know what to do with it. Now I am a certified REO and short sales specialist. I said, “I can help you. I’ll take the referral.” What you want is a referral fee. As I got down to it, I call the client and had a conversation with them. I realized this wasn’t a short sale at all. It was a pre-foreclosure. In this particular instance, the client would have never been able to do a short sale because there was equity in the property, even in the condition that the property was in. For them, sticking a sign in the yard was not the best solution. We also had six weeks to get the property sold. What I did instead, because I work with investors, and she was ready to walk away, the property she had inherited would have gone through probate. Family members move in didn’t pay the mortgage. They weren’t pre-foreclosure. They couldn’t catch up because it was something to the tune of $28,000.
She said, “I’m ready to walk away.” I said, “Let’s not walk away. Let me put some money in your pocket.” I called one of my investors, and I said, “Here’s a great property that would be a great fix and flip.” I know he’s cash. He buys with smaller margins because he is cash. I got her a cash offer. I got it sold. I made my percentage because he paid me. They didn’t have any capital, but the investor paid me. I put $13,000 in their pocket when they were ready to walk away. Her biggest concern was, “I cannot have a foreclosure in the memory of my mother’s name,” something to that effect because her mom had passed. It bothered her to the core that she would let her mother’s property goes into foreclosure. Even though she was gone, she didn’t want to taint that memory. That’s what was more important. It wasn’t putting a for-sale sign in the front yard with people traipsing in and out of their house.
Those stories happen all the time. As an agent, a lot of times, you don’t get to that story. The client calls and says, “I’ve got this problem.” In the stuff that you’ve been trained in, in this case, you had heard the term short sale but didn’t understand well enough about it to know that this wasn’t that particular instance. Some of the things that we’re trained on as investors is really getting the whole story. It’s not just another number, another house, another sale. As investors, were significantly more involved in the project and in people’s lives. That’s even true if you invest like me.
I do have an agent. I get all of my properties off the MLS. I probably make 30 offers for each one that I buy. The ones that I end up buying are the ones where we wrote a personal letter. I write a personal letter for all of them. We end up having a conversation with the seller about what they need. My agent is not particularly tuned that way. He resists me. I’ll say, “This seems a little odd. Why are they selling it at this price in this particular neighborhood? What’s going on?” “There are a few problems with the house.” “There’s something else going. Can we find out?” He’s like, “That’s intruding.” No, it’s not intruding. I want to know how to best make an offer that’s going to make them happy. You’re welcome to tell them that. He has told me that the best offer that’s going to make them happy is the most expensive one. That’s what they’re going to say.
Consistently, I don’t know why he sells this to me. It’s been going on for twenty years. If I say, “Could you ask what’s going on?” After we go through our back and forth, he’s like, “The dog just died. The smell is making them crazy. They just remember this dog, and they want to move out.” Not that the house is smelly, but the way that it is, whatever. They’ve had this heartbreak. That’s weird to me, an interesting reason to want to move. It’s happened, but they wanted someone to love the house still because they still love the house. Who would ever talk about their dog died?
God gave us two ears and one mouth. If you just shut up and let people talk, they will pour their guts out to you.
A lot of times, they’ll say, “There’s an open house.” I’ll say, “Is the owner going to be there?” My agent was like, “You don’t want the owner there.” I was like, “Yes, I do.”
Going back to that list, just to tell you something interesting. She hadn’t had a bunch of wholesalers sending her letters. She had talked to a bunch of people. It was so funny. This is what people think about. I walked in the door, and her grandson, who was eighteen months old, comes up to me and grabs me by the leg. He’s mesmerized. I’m talking to him, “How are you doing?” I left after I spent about an hour with him. I called her back. “Here’s what I think we could do.” She’s like, “I trust you. My grandson doesn’t like anybody. The mere fact that he immediately took to you, I knew you were the right person.” She’s like, “Children and dogs. They know who the good people are.”
Isn’t that the truth? I’ve had that also happen where I walked into a house, and the dog did not go crazy barking. Instead, it came over so I can scratch him behind the ears. That got me a sale too. It bought me a purchase also. You don’t know where it’s going to come from. The whole point is that there’s a definite different mindset of an investor than with most agents. If you’re able to be an agent that is also investing, you’re going to be a better representative for your own clients. As importantly, you’re going to set yourself up for success in the future and build that retirement program that you’re building for your clients. Tell me what the path is possibly for an agent to start making that mindset switch and taking those first pieces of action.
A lot of things have moved online because things are virtual. I am a big networker. I do it virtually now. I’m in a bunch of Facebook groups. I would say start by joining a group like WREN, the Women’s Real Estate Network, or joining a local REIA. Start to understand. Start talking to people and have conversations. Even in some of these Facebook groups, go in and take time. For example, someone posted this property, and the numbers were wrong. We were all calling this guy out, telling him why his numbers were wrong. You can learn a lot by spending some time going in and reading some of the conversations in these forums, joining a REIA, and finding your local investors. Is anybody willing to work with you? Can you shadow them? How can you help them? Go, run free comps for them if they need it. How can you bring value to them so that you can also learn from them? You’ve got a relationship. It’s giving on both ends. It’s not just one-sided. I think that’s your best way to start. That’s what I tell people to do.
You also mentioned that you’ve already got the tools that you can use to start that investment journey. Could you talk a little bit more about those tools and how to use them differently?
As real estate agents, we have access to the MLS. If you’re a good agent, you know how to pull and run comps. You should be able to see areas that are starting to trend. We’ve had a lot of areas here in Metro Atlanta that have gentrified. You can see where the values are starting to go up. You can identify neighborhoods that are up and coming. You’re working with clients, with buyers. You know what your buyers like. If you’re going to fix and flip, you know what they’re looking for. From their feedback, when you go through houses, you granted to their like. What are the paint colors that are in? If you’re going to either fix and flip or do cash flow properties, the property needs some work. You should have a handyman, an electrician, a landscaper. We already have so many of the tools as resources that we provide to our clients that are ready to go and can help us make that transition easier because we already have that foundation.
You also have the conversations in the office that the rest of us don’t get to have like the REIA client. I’ve got this listing that’s interesting. I don’t know what to do with it. I don’t know if you do pocket listings there. You get first access. They are allowed in some places. They’re not allowed to others. It is interesting. You have resources when you’re an agent that the rest of us investors don’t have. You have to figure out how to utilize them for yourself with an investor slant.
In my office, when people have scenarios with properties, I had another one that I could get into. When you have agents that don’t know how to think outside the box, that’s a potential for you to also get more referrals. I had another one that we should be closing with an agent from my office’s opinion on Facebook. He’s like, “I’ve got a referral for you.” I messaged him back, and I said, “Did you stop selling real estate?” He said, “No. I just don’t know what to do with it. It’s more an investor-type deal.” He goes, “The guy works with my wife.” I said, “No problem.”
I went and looked at it. I told him, “I can put it on the market. I can probably get you $20,000 more.” My wholesale partner talked to him. We were able to meet his number. He’s like, “If you can get me this, I’ll sign the paperwork, and I’ll walk away.” We’re selling it to a hedge fund that’s going to have it as a rental. We’ll split the wholesale fee. I’m still in a way getting my commission. You then become a go-to person for those agents that don’t know what to do with these properties where you can find potential opportunities for yourself or your investor clients.
If you have an investor that you can shadow, that’s one way to learn some stuff. Are there any other ways that you would recommend for an agent to learn about a lot of these resources that you talk about and how to become an investor themselves?Don't get into analysis paralysis. Just do it. Click To Tweet
I could probably go on for hours. Pick up my book. I go through a lot of this in my book. There are so many different things depending on what asset class you want to go into. I will tell you I am not a systems girl. Don’t ask me for systems because I’m still very much a pen, paper, and Excel spreadsheet type of person. That’s how I’m wired. I still think that’s the best one. Join the REIAs and shadow another investor. Read as much as you possibly can. Get into some of these Facebook groups.
Thank you so much. That’s awesome. Tell everybody how they can reach you, Lorraine.
I am Lorraine Beato across all platforms like LinkedIn, Instagram, Facebook. My phone’s getting bombarded, but if you’d like to email me and reach out, if I can help, I’d be happy to. It’s [email protected]. I have my website. That’s LorraineBeato.com as well. I was in there, and something happened because it doesn’t look right. We’ll put that one on the back burner. That’s the easiest way to find me. You can reach out to me on any of the forms of social media.
Lorraine, I did not tell you this preemptively. I hope you’re not going to kill me. I got some rapid-fire questions for you. Are you ready to go? Lorraine, here are the three rapid-fire questions. The first one is, what is a super tip on getting started investing in real estate? You can give this from the agent’s perspective.
Do it. Don’t get into analysis paralysis. Just do it. Of course, be cautious. Do your due diligence. Take that first step. Whatever that first small step may be, even if it’s a phone call. A lot of real estate agents don’t know what hard money is. Google hard money and make some phone calls to the hard money folks in your area and start that conversation. That’s how I started learning about hard money.
What is one strategy on being successful in real estate investing? This is more for people that have already been investing.
I’m very anal about my numbers and the after repair value. I think you always need to run things conservatively. Have a contingency fund. Always plan to add to your budget. As you said earlier, there will always be something that comes up. It will always take longer than you expected. For example, if I have a fix and flip, the contractor is telling me we’ll be in and out in eight weeks, I run all my numbers on six months holding costs, no matter what. Pad your budget and timeline.
What is one daily practice that you do, Lorraine, that contributes to your personal success?
I read a lot. I am always learning about what is going on in the market, what’s trending, both locally and nationally. I keep up with all the CARES Act stuff because of COVID, the moratoriums, and what’s happening. I read a lot. I like to stay informed on what is happening in the real estate industry across the board, not just as a real estate agent but as a real estate investor. It’s important because then you become a resource for people that maybe aren’t going to buy or sell right now. I had regular clients reach out to me. They’re like, “Should we go into forbearance or not?” I had that conversation. “Why do you want to go into forbearance? These are the ramifications.” It’s having that knowledge and really being in tune with what’s happening across the board.
I read a lot too. It expands your mind too. Lorraine, this has been awesome. Thank you for everything you’ve shared. We are going to go into Extra. We’re going to talk about how she acquired her lake house. We’re going to have a case study. If we’ve got the time, we’ll do another couple of properties also. I’m really excited for Extra. If you’re not subscribed, you can go to RealEstateInvestingForWomenExtra.com. You get seven days for free, so you can check it out. If you love it, you stay. If you don’t love it, you can, of course, not stay. Try it out. For those of you that are leaving us now, thank you so much for joining us for this portion of the show. I look forward to seeing you next time. Until then, remember, goals without action are dreams. Get out there. Take action. Create the life your heart deeply desires. I’ll see you soon.
Graduating in 1988 from Manhattan College with a BA in Economics and International Relations and working full time for Merrill Lynch, her best friend asked her to join her in a real estate licensing class. So about 3 weeks after graduating from college, off they went, took the class and became licensed REALTOR®s in May 1988.
After working for Merrill Lynch she spent some time working for a small Brazilian Bank on the investment banking side and foreign exchange trading. She was bored at the Brazilian bank, quit and as a referral started working for an internationally well-known businessman, Adnan Khashoggi who in the mid-1980s was dubbed “The Richest Man in the World” Lorraine became exposed to international business and real estate deals and was enthralled with all the residences which Mr. Khashoggi owned.
As AK’s personal executive assistant, she was heavily involved in his dealings including the sale of AK’s mega-yacht The Nabila to Donald Trump in 1989. Real estate has always been a constant thread in Lorraine’s life albeit in different ways.
To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com
To see this program in video:
Search on Roku for Real Estate Investing 4 Women or go to this link: https://blissfulinvestor.com/biroku
On YouTube go to Real Estate Investing for Women
What is the most common mistake beginners in real estate make? They try to figure things out on their own. Moneeka Sawyer’s guest today is Zack Boothe, the founder of Driving For Dollars Mastery. Zack shares with Moneeka how listening to podcasts and watching YouTube videos won’t give you a clear path as coaching can. Find a mentor you connect with to help you find a path that works for you. It’s only when you have massive belief in what you’re doing that you succeed. Tune in and learn how to find the right mentor for you!
I am so excited to welcome to the show Zack Boothe. A few years ago, Zack was a window cleaner. You can even find his window cleaning tutorial videos on YouTube with millions of views. However, Zack always dreamt of being a real estate investor. Taking a leap of faith, he walked away from window cleaning. With a handful of years, he was making over $1 million per year from real estate investing. With his successful business, he now spends his time helping others see how simple it is to make money with real estate. Zack is here to share his insider secrets to finding massively discounted properties, regardless of your experience level. Zack, welcome to the show.
Thanks for having me. It’s good to be here.
I’m so glad that you’re able to make it. He told me before, Ladies, that he wasn’t feeling very well. I thought that this conversation was interesting. I didn’t want to put it off. We’re going to go ahead and go for it, Zack. I’m excited to have you here. Tell us a little bit more about your story, like the high-level two-minute version.
I was a window cleaner. It was good. I was providing for my family, but it wasn’t quite enough. It was a struggle. I wanted something different. I wanted to be able to provide a better life for my family. The day my son was born, I couldn’t help but be overwhelmed and stressed about how I was going to pay the medical bills. That pushed me to want to get into real estate investing. I did my first investment deal back in 2012. I bought a rental. It was a pre-foreclosure. My wife and I got dirty and cleaned it up ourselves and rented one side and lived in the other.
We had that experience and got the bug. We wanted to do more deals. We have so many roadblocks after that. Debt to income ratios, getting the loans, being self-employed, especially because I wasn’t making a lot of money as a window cleaner. I found out about real estate wholesaling. I got a mentor and it’s changed my life. Now I’m making six figures a month from this business. I have a team that does it for me. I do it in two different markets. I coach other people to do this, which is my passion and what I love doing. I create content. I have a podcast and YouTube channel around it. I love it. That’s the two-minute version of my journey and where I’m at.
Zack, how much time per week would you say that you spend on your business?
In coaching business, a lot. That’s where I spend all my time. If it’s a workweek and I work all week, 6, 7 days a week, it’s all day every day. As far as the wholesaling and investment business, I maybe spend four hours a week. I’ve been picking up about one property that I’m keeping for myself. I consider that my holding company. I’m spending a couple of hours a week on that business as well, but the wholesaling business that’s generating the majority of my money, I spend very little time at this point.
I look at what I do and people might be like, “That’s not true.” It is true, but where I spend my time is every Monday, I have a team meeting. I sit in on the Monday meeting. On Wednesdays, we do KPI reviews. What is that? I sit down with my two main people in my company, my marketing director and my lead acquisition manager. We sit down and look at our numbers. What our business did and where we’re at? Another thing, I’m going to lunch with a potential financial private money lender. Those are the kinds of things that I do. I meet with high-level people. I interview someone that’s going to be a project manager for a flip or whatever that might be, but I don’t spend much time in the business.
How long did it take you to get to this point where you’re only working about 4 to 6 hours a week?
I quit window cleaning and went full-time into real estate investing at the beginning of 2017. It’s not long. A few years ago, I transitioned out of the day-to-day. It took me about two years to build the company. The first year we did $118,000 in income. The second year, I did shy of $500,000. The next year we did $1.2 million, and that’s what I walked away from the business and put other people in place.
The cool thing is I cut a lot of expenses but also cut revenue and had some hiccups doing that. The next year, we only did $700,000, but my profit margins were better. In May 2021, we’re at $700,000 already. We’re fully expecting to have our best year ever because I increased our ad spend by 25%. We should end 2021 between $1.5 million and $2 million in sales with a 40% profit margin.
Ladies, this is why I’m having this conversation. The conversations that I’m most interested in, and I know so many of you ladies are interested in, is you’re successful, and this is what you’re doing right now, but how did you get here? I only worked 5 to 10 hours a month, and people were like, “Was it always this way?” No, there’s a ramp-up time. When you start your business, what is it that you’re doing to make that happen? For me, I’ve always worked those hours, but my business was a side hustle. I wasn’t paying attention to it.
I’ll admit openly that I probably would have reached wealth much faster if I had paid more attention. I loved this conversation with other successful real estate entrepreneurs to find out what the ramp-up looks like and where they’re at. That’s why I wanted to ask these questions, Zack. One of the pieces that I wanted to ask you is, in the first three years, how much time do you feel like you were spending in that business? Was it part-time, partial time, more than part-time? What did that look like?
It’s overtime hours. I still work more hours than most people, but I believe that this life is not made for sipping piña coladas on a beach. I believe that we find fulfillment in life by challenging ourselves and growing. Once I started finding success in real estate, I happened upon coaching. It wasn’t even planned. I started finding fulfillment helping other people find success. My mentor said something that stuck with me. He said, “When you win in the game of money, there’s no joy in running up the score.”We find fulfillment in life by challenging ourselves and growing. Click To Tweet
People say all the time, as wealthy people, even though, “Money’s not important.” Someone hears that, and they go, “Yeah, because you already have money,” but they’re both right. There’s a certain amount of money that is very important. You’ve got to provide for your family. You’ve got to eat. There is a certain level of money once you hit that. More doesn’t equal that same level of comfort and peace. I started having a massive amount of financial success after hustling for two years, and I wanted something different.
I’m going off on a tangent here to answer your question. I worked very hard in my wholesaling business in those first two years. I walked away from my window cleaning business. I had two months until I was not going to be able to pay the mortgage. I hadn’t done a wholesale deal. I hired a mentor and I was going to do it. I know it’s a little crazy for most people. I had to put my coaching fees on a credit card. A lot of my marketing is on a credit card. I was going to make it happen.
I was working until 10:00, 11:00 every single night, seven days a week, until I did my first deal. I did my first deal. It was $10,000 and it was amazing. My biggest deal that first eight months was $30,000. That was the $100,000 that I made in that first year, the first eight months of wholesaling. I kept working my butt off. My mentor also said something that stuck with me. He said, “Hustle is a season, not a way of life.”
I feel like I hustled to work hard, but then it got to the point where I started working a little more strategically to build out the team. To get to that level of success, you have to start somewhere. Where do you start? Your goal is to get your first deal, your second deal, and then your third deal. It evolves from there. Don’t overcomplicate it. Don’t look at someone that’s had levels of success and has a team and says, “I only work five hours a week.” I was like, “How’s that possible?” They work their butts off in the beginning.
You and I have a little bit of a different point of view, but I love that each of us has how we define bliss and then that’s what we work for in our life. That’s what gives us fulfillment. Could you tell us the mistake that you see beginners make in real estate investing, the biggest mistake, the most common one?
The biggest mistake that people make is they try and figure it out on their own. They listened to a podcast. They watch a YouTube video and then they watch another podcast. They take some action steps, but it’s unorganized. It’s not clear. They don’t know exactly if it’s going to work. When they’re doing those action steps, they’re not super confident in them. One of the guys that I follow that I love, Tony Robbins. He talks about the cycle of success that people have.
To be able to tap into our full potential as people, we have to have a massive belief in whatever we’re doing. If we start wanting to do a wholesale deal and we watch a YouTube video and be like, “They said to go buy a list from PropStream and to send postcards. I’m going to try that.” You go do it. You’re not sure if it’s going to work. You’re not going to give a massive amount of effort. For example, you’re not going to drop $7,000 on postcards. You don’t have a massive belief.
If you know for a fact that if you spent $5,000 to $7,000 on postcards, you’re going to make $30,000. Would you do it? Yes, because you have a massive belief in it. What happens is if you have a belief, you’ll give massive action. If you give massive action, you’ll have massive results. You’re going to build your confidence. If you’re going to do another deal and another deal, and you’re going to grow, do more deals and add more marketing strategies or whatever that might be.
The problem is people don’t go at it with confidence because they’re going at it alone. They’re trying to figure it out from just a podcast. That’s why it was so important to get a mentor. That’s why I got a mentor in the beginning. I would not be successful without my mentor. Tom Krol was my mentor. He doesn’t coach anymore. I love him to death. He changed my life, got me out of window cleaning and into this business.
He’s out of Florida, but he gave me the action steps. There was no confusion of like, “What do I do next? If I do this, will it perform?” He said, “Zack, go do this and this.” I went and did it. I’m like, “Done, now what?” He said, “Do this and this.” I went and did it. I did it in mass. I took very uncomfortable steps, but he told me to do them. I knew that he was successful.
If I did what he did, I’d be successful. That’s how I had success. I feel like that’s the number one issue. People put a toe in instead of jumping in, but the problem is they don’t get a mentor. That’s jumping in. It was like getting a mentor that gives them the step-by-step action steps so they can implement them and do them. I also believe there are bad mentors.
I do, too. Yes, thank you for addressing that.
I’m not going to pay anybody, but I believe getting a mentor that’s going to get you there is very important.
How do you pick a mentor? What would you recommend?
There’s a handful of things that I would suggest. Some people might be hearing this and going, “You’re saying that because you are a mentor,” yes, but I’m not going to coach everyone that wants a coach. Find your mentor, first of all, that you connect with. Someone might have already heard some of the things I said and completely don’t vibe with me. First of all, don’t even think about working with me. Find someone that’s a mentor that you vibe with.
The type of person that you have, and also are living the types of lives, have the same core values, same core beliefs. They’re your port people. They would be your best friend in different circumstances. That’s the first thing I would look at. The second is that they are doing what you’re trying to accomplish. Don’t hire mentors that only teach but don’t do what they say. If you want to get into wholesaling, make sure they also wholesale and coach, not just coach.Hustle is a season, not a way of life. Click To Tweet
The next thing I would look at is do they have successful students. It’s one thing to say, “Yeah, I know how to do it.” It’s a whole another thing. I promise. Coaching and doing wholesaling are two different things. If that coach hasn’t been able to help lots of people become successful and you can’t talk to those successful students and have those successful students say, “Yes, that person changed my life.” Just like I talked about Tom Krol. If their students aren’t saying those kinds of things, don’t join the program. That would be my advice, those three things.
Thank you for that. I do get a lot of people who call me and they’re like, “Moneeka, you talk about getting a mentor. How should I get a mentor?” That’s great advice. Thank you for that. What would you say is the best strategy for finding deeply discounted properties? That’s what you do?
That’s what all of the real estate investing is. It’s finding discounted properties. I was reading a book called Multi-Family Millions, but it’s talking about doing giant multifamily deals, million-dollar projects. He said something that clicked. This was at the beginning of my real estate journey. He said that, “Real estate investing is marketing. Our product is real estate. If you can’t get that between your two ears, you won’t be in business for long.”
He has a couple of sections in there. We talked about how you find discounted properties. It doesn’t matter if you’re wholesaling or giant properties. Our business is marketing. We have to find discounted properties to do deals on. There’s the cliche saying, “You’ve got to buy low to sell high.” You have to start with a good deal. It doesn’t matter if you want a wholesale, buy and hold, flip, syndications, whatever it might be.
One of the things that I do and everything that I do is branded Driving For Dollars Mastery or DFD Mastery. My website is DrivingForDollarsMastery.com. Driving For Dollars is a strategy that I use to find discounted properties. It’s simple. You drive around neighborhoods and find the ugly properties, the ugly multifamily houses and single-family houses. You add it to a list. You find out who owns it, and then you see if they want to sell. That’s simple.
Obviously, there are things to be more efficient to do on a larger scale and to be able to be very profitable. I truly believe that is the best way to find off-market discounted properties. There are lots of ways, though. There are banded signs, radio, online marketing. There are lots of different things, but I truly believe that is by far the best, most profitable, and fastest way to deals.
Zack, where are you located?
I’m in Utah.
It’s a hot market there, too. It’s a hot market everywhere.
It is everywhere. I also live in Tampa. I do it in two different markets.
Talk to me a little bit about how you do this in a hot market. I live in San Jose, California. If someone wants to sell, if you send them a letter and you say, “Do you want to sell?” They’re very aware of what their property would be worth if they put it on the market, even if it was as-is. It’s hard in this area to get a discounted property because people can put it on, and bids will come in. Everything’s going for multiple offers. Things are going for several hundred thousand dollars over asking. Finding a discounted property is difficult in my experience. What would you say to that? What do you recommend?
It’s very important to understand that you have to be a deal finder, not necessarily a deal creator. Many people think that you have to be this swindler or dishonest, or shady to get discounted properties because everyone knows or understands that it’s a hot market and they can get a lot. What you need to understand is some people want convenience over the price. For example, we are real estate investors, wholesalers. We’re pawnshops for houses.
That’s the best explanation I can give. For example, if someone takes a piece of jewelry out of their house and they go, “I don’t want this piece of jewelry anymore. I want cash.” They could list it online. Put it on KSL, Craigslist, whatever online resources, eBay, and try and get as much as possible. You could drive down to the corner store and say, “Here’s my ring. Give me cash.” You’re going to make less at the pawnshop, but there’s a convenience factor, pawn shops to make money.
There are only a select few people that want to sell stuff at a pawnshop. There are people that and you might think that doesn’t exist, especially in a hot market. That’s not true at all. It’s not true because I’ve made $700,000 in five months doing this. It works. The funny thing is I have the same conversation with my neighbor, my cousin that calls me and says, “I need to sell my house. Will you buy it?” I say, “You might make more money listing it with an agent. Why don’t you do that?”
“I’m an investor. I can have it done quickly, but I might not be able to be your best offer.” They say, “Yeah, I’m not in a hurry. I’ll probably list it and fix it up myself.” It’s like, “Okay, best of luck. I can’t help you.” They say, “Yeah, I don’t necessarily care about getting out the money. I don’t want to fix it up. I don’t want to deal with an agent. I want to be done.” When they say that, that means it’s a deal. They want a pawnshop for a house. The biggest thing is you put out a net to the ugly houses in your neighborhood and ask them if they want to sell. You have that exact conversation.
Why don’t you listen, it sounds like it’s a decent property? It might need a little work. Why don’t you fix it up and list it? If they tell you, “No, I don’t want to,” then it’s a deal. I’ve captured those conversations. They’re on my YouTube channel. I straight up say, “You will make more money, listing it with an agent. Why don’t you do that?” They say, “I don’t care. I want it gone.” That’s who we’re trying to find. Are there very few people that want to sell their houses for speed and convenience? Yes. That’s why it’s so important to do marketing and to have a strategy to find off-market discounted properties.
Zack, I’ve never heard that analogy. Thank you.
You’re welcome. I stole that from Tom Krol as well. I’m not lying when I say, “Get a mentor. He changed my life.” I’m changing people’s lives by helping them. It’s going to snowball. There are going to be 2 or 3 people that I changed their life. They’re going to change more people’s lives. That’s fulfillment to me. I can go to the grave with all this money. It’s not going to make a difference, but what will make a difference is this content that we leave behind, the YouTube videos, the things that we talk about, the people that we helped. I will always have nothing but love and respect for Tom because of the action steps and the things that he did for me and the things that he gave me. I want to pass that on.
You talk a little bit about having different exit strategies. This is a hot topic for me that I talk about quite a lot. Could you talk a little bit about how you decide on your exit strategies to make the most money when you get a property?
When I first started, everything was wholesaling. I find a deal and a buyer that wanted to buy my contract and close on it. I didn’t have the money. I didn’t have the ability to do anything else. I was broke. I didn’t have debt to income. I didn’t have credit. I didn’t have private money investors. I didn’t have all those relationships I do now. What I do is we put together the deal. I don’t sign any of the contracts anymore, but the deals are presented to me. We’ll blast an email out to all of our cash buyers. We do a full inspection on the property.
Our agent goes to the real estate inspection. Our project manager goes to the inspection and all of our cash buyers. We get all of our cash offers in. We take the highest and best is what we tell our cash buyers. There’s no telling what our offers are and those kinds of things. I just want to get offers in. I don’t want to play the game of, “Tell me where I need to be. People are waiting to give me offers because they want to be last,” all that garbage.
I can assign it and say, “I’m going to sign a deal for $30,000. I can assign it for $30,000, or I can close on it with my cash. Keep it as a rental and refinance myself out or hard money and refinance myself out.” I evaluated it as a rental. I also have my project manager rough give me the numbers and present the Excel spreadsheet where we’ll be if we flipped it.
That’s why I have my agent there. What we could sell it for fixed up, what needs to be done as far as remodeled to get it there. The bids put together for that. I get to choose, “Do I keep it as a rental? Do I flip it? Do I wholesale it? Do I close on it and list it?” I have whatever strategy that I want to approach. During the acquisitions portion, we’re also talking to the seller. See if seller finance is taking over the mortgage is an option or if the cash offer is all they want. Depending on what they get it under contract for, then we’ll evaluate the deal from there.
I usually have three exit strategies, so it’s nice to see that you’ve got four. Ladies, this is an important thing to keep in mind. Zack, in the beginning, had to do it one way. Even me, I started in construction. This is the worst time on the planet to be in construction. Even when I got in, I had three exit strategies planned out. It wasn’t like I have to build this thing and sell it, or I’m going to die or go bankrupt or lose everything.
Even in the beginning, for me, if I get stuck with something, I know what I’m going to do with that. When you’re starting, even if it’s a wholesale thing, you had to make money. If you did end up getting stuck with a property, you would have a strategy to get out of that. Think through when you’re putting together your strategies, what could plan B be if things go bad? Wouldn’t you agree with me on that?Find the mentor you connect with. Click To Tweet
Yes. I also believe that’s the power of wholesaling. Why wholesaling is so amazing is there no risk. There is no getting stuck with the deal. That’s why I started with wholesaling because I saw it as a way to build a rental portfolio. I saw it as a way to build well because not only could I start my marketing and start finding off-market discounted deals there, step one, write good deals, but then I could get cash for them and not have to take any risk. As I built up more cash, then I can take that cash and maybe flip one and make a little bit more on the deal than just assigning it. The thing is, my average assignment deal in Utah is $30,000. In Florida, that’s $18,000 a deal. My profit margins are 40%.
That’s a lot of money. It’s a chunk of change. Eventually, getting into holding properties or flipping and taking those risks and having those other strategies is great. There’s nothing wrong with starting off at first with having wholesaling because if you do it right, we’ll have it under contract. In your contract, you’ll have a timeframe to inspect the property and to try and find a buyer for your purchase contract. If you can’t find a buyer within that time, you can cancel that agreement. You don’t put properties under contract. You don’t think that you can find a buyer for it. That’s the beauty of wholesaling. It’s a great place to start, and it’s way less risk-taking debt to flip a house.
Thank you for all that. Zack, tell everybody how they can reach you.
The best place to find me is my website, it’s DFDMastery.com. DFD stands for Driving For Dollars.
I know you don’t have a specific gift for people. I know that you’ve got a lot of content that you wanted to share with my audience. Tell us a little bit more about that.
I worked hard to help and to give back the content I create. I went down to Florida and the goal was to take $1,000 in a whole new market and turn it into $40,000 in 40 days. I opened up Florida. I’ve said, “I do deals in Florida. This is how it all started.” I flew to Florida. I had 40 days to make $40,000. I documented it all and had a film crew there and shared it for free on my YouTube channel. You guys can go see what it takes to get started in wholesaling with a very small budget and to see what kind of work that includes. You see the ups and downs.
I share the deals that fall apart. I share the frustrations, the exhaustion because it’s every day I share an episode. You get to see the entire process. It’s totally worth watching. We ended up with seven contracts. Two of them fell apart. We closed on the other five. Two of them, I kept as rentals with $100,000 in equity in both of them. Three of them, I ended up wholesaling. I sold the purchase contract. We made $93,000 on those three deals. Since I did everything myself, that’s pretty much all profits. It was a chunk of change. I don’t know very many people that could make $100,000 in a month. It’s not because they’re not smart enough or don’t have the work ethic.
They don’t know how. The whole point of that challenge is not to show off or anything, but it’s to show you guys that you guys can do it. I don’t feel like I’m anything special. I was a window cleaner. I didn’t go to college. I didn’t come from money. I had a good work ethic. You should see my spelling, it’s bad. I’m saying that I did that whole challenge to encourage you guys and to show you what’s possible. I don’t want to sugarcoat any of it, it’s hard. It’s a lot of hard work. The process is simple, but it’s not easy. That was the whole point of the challenge to show what it took to be a wholesaler and how to get started and what that initial hustle looks like.
Zack, that’s so generous that you did that. How do people find it on YouTube? What should they be looking for?
If you go to YouTube and search DFD Mastery. My YouTube channel is DFD Mastery. Everything I have is branded DFD Mastery, which stands for Driving For Dollars Mastery. You can find my YouTube channel. There’s a ton of awesome content in there. I’ve been producing three videos a week. We’re going to bump it up to four episodes a week. It’s a lot.
Ladies, go check that out. Thank you for that. Are you ready for the three Rapid-fire questions? Tell us one super tip on getting started investing in real estate.
Get a mentor, find a mentor.
What’s the strategy for being successful in real estate investing?
I believe that the most important thing is getting good at finding off-market discounted properties. If you can get good solid leads of people that want to pawnshop for their house, you will be successful. I believe that is a portion of investing, in general, is good deals.
What is one daily practice that you do that you would say contributes to your personal success?
I have a giant list of tasks. There is never a day that I don’t have a list that I can’t get to. I have a big list and what I do is I pick what’s going to move the needle towards my goals the most. I have a very clear direction, a 3-year goal, 1-year goal, and a 1-month goal outlined at all times. When I’m looking at my tasks and everything that I have to do, I pick what it is that I do it. Most people do the opposite. They do what sounds comfortable, like checking their emails. They skip the uncomfortable stuff, like cold calling to get a lead. I’ll even archive my entire email because I got 50 emails and it annoys me. I archive it all. I’m like, “If it’s important, they’ll call me.”
I get 3,000 emails a day. It’s funny.
My team will call me like, “Did you get my email?” I was like, “You know me. No.”
“Do you want to talk, give me a call?” I’m not that person, but that’s an interesting way to handle that.
I believe that’s a huge thing that I do is attack and it’s usually always the uncomfortable things. I believe what’s going to move the needle is what makes us uncomfortable. That’s why most people don’t ever move the needle in their lives is they’re like, “This is my giant task.” They’re like, “I’m working hard,” and it’s like, “Are you?” You’re not because you’re busy, but you’re not working on the right things. You know you’re not. You’re lying to yourself to make yourself feel proud of yourself when you know you’re not working on those hard things.
There is a difference between busy work and productivity, very definitively. Thank you for that. This has been amazing. I’m so excited. Thank you for all you’ve shared on this portion of the show, Zack.
You’re welcome. Thanks for having me. It’s fun.You change people's lives by helping them. Click To Tweet
Ladies, thank you for joining Zack and me for this portion of the show. If you are subscribed to EXTRA, we do have stuff for EXTRA, but I have to clear something with Zack first. I have a special topic I want to talk to him about, but I need a yes from him. I’m going to tease you guys this time and not tell you what we’re talking about, but do take a look at RealEstateInvestingForWomenExtra.com. You get your first seven days for free. Check it out.
For those of you that are leaving us now, thank you so much for joining Zack and me for this portion of the show. I love having you here. I look forward to seeing you next time and until then, remember, goals without action are just dreams. Get out there, take action, and create the life your heart deeply desires. I’ll see you soon. Bye.
Man, I remember what it was like when I first got started in real estate. I’d wake up every morning full of confidence and courage, ready to attack the day. I had a focused plan and I knew exactly how to find smoking hot real estate deals, and quickly turn those deals for huge profits.
Quite the opposite. In fact my reality was fear, doubt, overwhelm, and frustration. I worked my butt off but I was drowning in bad advice from gurus, and strategies that either didn’t work or just weren’t congruent with who I am.
Five years later and I’ve done over 300 real estate deals and have generated millions. Over the years I’ve made a lot of mistakes and have learned a lot of lessons (sometimes the hard way), and I’ve built a dream real estate business…and I’d love to show you how you can too.
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Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.