Wholesaling to Start Your REI Journey

Welcome to strategy #10 of the Real Estate investing for under $1000 series. Real estate wholesaling is a lucrative and exciting niche within the real estate industry that allows individuals to generate profits without the need for substantial capital or in-depth knowledge of property management. This strategy involves finding great real estate deals and then selling them to investors for a profit. Today  we’ll take a deep dive into the world of real estate wholesaling, explaining what it is, how it works, and giving tips for success in this dynamic field.

What is Real Estate Wholesaling?

Real estate wholesaling, is a method of property acquisition and resale that doesn’t involve buying, renovating, or managing real estate. Instead, wholesalers act as intermediaries, connecting motivated sellers with real estate investors, and earning a fee or commission in the process. It’s essentially finding great deals and passing them on to buyers, which makes it an appealing entry point for those interested in real estate investing.

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Wholesaling to Start Your REI Journey

Real Estate Investing For Women

The Wholesaling Process


  • Find Motivated Sellers: The first step in real estate wholesaling is to find properties that can be acquired at a significant discount. Motivated sellers can include people facing foreclosure, divorces, or those with distressed properties. Wholesalers can find these opportunities through various channels, including online listings, direct mail marketing, and networking.

  • Negotiate Contracts: After identifying a potential deal, wholesalers negotiate a contract with the seller, often using a Purchase and Sale Agreement or Assignment of Contract. It’s crucial to secure properties at a price that leaves room for profit when selling to investors.

  • Build an Investor Network:

  •  Wholesalers establish relationships with real estate investors, including rehabbers, landlords, and flippers, who are willing to purchase properties quickly. An extensive network can help ensure a fast turnaround on deals.

  • Market the Deal: Wholesalers then market the property to their network of investors. This typically involves creating a deal package with property details, photos, and the sale price. Email marketing, social media, and local real estate meetings are common ways to reach potential buyers.

  • Assign the Contract: When an investor expresses interest in the property, the wholesaler assigns the contract to them for a fee. This fee is typically a percentage of the sale price and can vary depending on the deal and market conditions.

  • Close the Deal: 

  • The investor closes on the property, and the wholesaler collects their fee, often through an escrow service.


Key Tips for Real Estate Wholesaling Success

  • Build a Strong Network: Your success in real estate wholesaling is heavily dependent on your network. Attend real estate meetings, join online forums, and connect with fellow wholesalers, investors, and professionals in your area.

  • Focus on Marketing: Effective marketing is critical in finding both motivated sellers and investors. Invest in a professional website, social media presence, and a marketing strategy to attract both sides of the transaction.

  • Hone Negotiation Skills: Negotiating with sellers and investors is an essential skill for a wholesaler. You must secure properties at favorable prices while maintaining good relationships with all parties.

  • Understand Your Local Market: Real estate markets can vary significantly from one location to another. Understanding the dynamics of your local market is crucial to identifying opportunities and pricing your deals correctly.


Compliance and Legalities: Wholesaling can involve complex legal matters, so it’s essential to understand local laws and regulations related to real estate transactions. Consult with legal counsel if needed.



Real estate wholesaling offers a unique path into the world of real estate investing. By acting as a matchmaker between motivated sellers and investors, you can create a profitable business without the need for large capital investments. However, it’s not without its challenges, and success depends on networking, marketing, negotiation skills, and a thorough understanding of your local real estate market. With dedication and persistence, real estate wholesaling can be a rewarding venture for those willing to put in the effort. And as you can see from the process I just described,  wholesaling is a very active form of investing in real estate.  Unlike the other strategies mentioned in this series,  this is REALLY NOT passive.  So be aware that this strategy requires very little capital to get started,  but it will require your time and a learning curve. 

Ladies,  this is the last strategy in the invest for under $1000 series! I hope you found this series thought-provoking,  inspiring, and  informative.  

Next week I’ll play a replay of a really great episode I recorded on wholesaling.  See you then.

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Moneeka Sawyer

Moneeka Sawyer is often described as one of the most blissful people you will ever meet.   She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market.  Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress. While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years. She is the international best-selling author of the multiple award-winning books "Choose Bliss: The Power and Practice of Joy and Contentment" and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.” Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod,  and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.