The road to real estate success isn’t always smooth. When we fall on our knees, it can be hard to get back up again sometimes. But the results can be rewarding if we learn from these experiences. In this episode, Jess McVey shares the ups and downs of her real estate story. Jess started buying rentals when she was young. And then she made mistakes when the market crashed. Although Jess started to back up a bit, that was not to be the end of her journey. Now, she has reached the success she worked hard for. Tune in to this inspiring episode and see how she was able to find success as a real estate investor. Plus, learn why keeping your job while doing real estate makes sense and why it might be the perfect advice for you!
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I am excited to welcome to the show Jess McVey. She is from Northwest Indiana. She started by buying rentals when she was in her early twenties and started flipping shortly thereafter. She made some mistakes when the 2007 and 2008 markets crashed. She took a break for about seven years and started back up, flipping in 2015. She started a wholesaling business in 2021. She’s done a lot of stuff. Welcome to this show.
Thank you for having me.
I’m delighted to have you. I want to let you know how I know Jess. I hope you’re going to talk a little bit about this. She was a student of Zack Boothe. When I asked Zack about his successful ladies and the people that he feels proud of, he mentioned Jess. I’m excited to talk to her all about what her journey has been. I know I read your bio, but could you give us a high-level story? What happened?
It all started when I was in college. I was good at school. I never felt right. I was doing well at a job that I had besides going to school. I was looking for something that was going to allow me to retire early. I was already thinking about retirement at nineteen. I know those kids don’t do that. Yeah. You were the rare exception.
I started investing in the stock market in 2000. The tech market dropped and I did badly in the stocks. I started looking at real estate. I started liking what I was reading. I could see myself doing it. I had more control over the investments. I called my dad. I said, “Dad, I’m coming home from college.” He’s like, “Why?” I’m like, “I want to buy rentals. I want to be a landlord?” He’s like, “You don’t know anything about fixing anything?” I’m like, “Yes, but I’ll learn.”
I came home. He helped me move home. Several months later, I bought my first property. After that, I bought eight in several years. As I learned, I took care of all those properties. I’ve managed all of them. I’ve rented them out, did the repairs, hired people if I had to, and I also started flipping. I did a couple of flips. Fast forward from 2006 to 2007, it started getting bad in the real estate market. People started seeing signs that there was going to be a collapse, and it did. I did make some mistakes but reiterated. A lot of people did. I should have been that hard on myself.
It was way more experience investors than me that lost everything they ever worked for in real estate. I had been doing a couple of years in Boston rentals and a couple of flips, but it was hard on myself. I backed away from it. I kept my properties. I hired a property manager. I went to Chicago and lived. I was 28 at the time, still passive investing, taking care of my properties, but I always wanted to get back into it. I was hard on myself, but I never forgot what I wanted to do.
In 2015, I had an opportunity to flip a house. I did it. I was my uncle’s neighbor. My uncle told me about it. I approached them. They let me buy the property. That set me off, and I did 2 or 3 a year because I still had a small child, a daughter. I wanted to be a full-time mom. She went to school in 2021 full-time. That’s when I took it up a notch.
I was doing 2 to 3 properties, flipping a couple of rentals, 15, 16, 17, 18, and 19, but as of 21, when I added wholesaling marketing, I did twenty. 20 April of 2020 until 20 April 2022, twenty deals. From April until May 2022, I had 10, but I had to cancel 2. I got eight in the pipeline at some point. Either I own them, I’m getting ready to close, or I’ve already closed them. It’s for 2 or 3 months. It’s pretty good.
First of all, I love that you started young, and I know we all can’t turn back time, but it makes my heart sing when I hear about young people that are in it. They’re thinking about their future. If you’re young, if you’re in your twenties, see what happens.
Don't give up after making big mistakes. Share on X
Don’t give up if you make a mistake. If I would’ve kept going, I would have been retired now. I’ve seven years of experience in doing and making, but still, I’d probably have instead of 24 doors, I probably have 48 or 50 units, 48 properties, or however you want to cash flow, more rentals, but I took a break.
There are experienced investors that lost everything in the crash in 2007 and 2008. Yeah. It’s interesting to me that you, like me did not. You held onto your properties, took some time off, and let them ride. That was good to hear. Why do you think that worked for you? For me, I always say that I wasn’t over-leveraged. It’s because rents went up, and I had a financial cushion. I was able to ride that wave that way. That was hard on people. What was it for you?
Why it worked out okay is because I did buy them net traditionally, I put 20% down. Most people agree with this. Even if you see market drops and maybe flipping doesn’t pan out, usually the rental market isn’t quite as affected. That’s not to say the pandemic didn’t work best with people’s rents. It was a whole different animal. For the most part, we have market downturns or recession rents. Still, people have to be able to live in a place. I wasn’t affected too much with the rental market. They were rentals, and they were cash flowing, breaking even.
Another thing is, which I never had to do is I do have a good job. If I ever had to, I could have put money into my rentals. I never had to until this day. I bought somebody at once that I could have stomp pay for other ones. If I have a $3,000, $4,000 bill, something big, I got the other ones to pay for it. That helped me and a good rental market. With the area I am in, Indiana, it’s not that place to stay rented. There’s a demand for it. It’s safe. There aren’t a lot of turnovers. That’s the reason it helped me get past all that turmoil that happened in the first few years of the recession.
I heard you say that you’re an employee.
Back then, when I had money, I was in bartending, managing bars, and was a yoga teacher. 2015, 16, 17, 18, 19, the pandemic. I could have made that a lot easier by saying the pandemic ended my yoga career because I didn’t want to teach online. I didn’t want to teach outside of the studio. A pandemic happened, and that’s why I stopped teaching yoga. When I did it, it was $100 a week. I was doing my real estate and my rentals, bringing cash flow in. I’ve owned them for a while. Rent has gone up. I lived off that too.
Now my business is I work for myself for gem house buyers. Before I did have, I was a yoga teacher for several years, and a bartender before that would allow me to have the funds to buy the properties in a traditional way. I didn’t know anything about creative financing, wholesaling, or seller financing. I didn’t know any of those all real estate stuff that people learn. I didn’t know that back. I put 20% down on all the properties because I had a good job, and I was 22. What else did I have to do with the money?
Many people have this aspiration. When I quit my job, I’m going to start investing in real estate. The best way to start is when you’ve got a job, and there are many reasons for this. It adds in anything that you might want to add. First of all, yes, there are lots of awesome creative financing ways to go. If you have no way of getting cash, that’s great.
The easiest way to get into real estate is to have a job, qualify for traditional financing, put 3.5% half to 20% down, whatever you can come up with, and based on the program that you choose, buy a house, house hack or rent it out. Primary residences are the easiest to finance and get into, and you need to pay rent anyways. It might as well pay yourself rather than somebody else’s mortgage. Utilize that money to get into the next house. Keep your job so that you can do it again. Until you’re big enough, maybe 1, 2, or 3 properties. You’ve got enough equity in one property that you can fold it back out.
Real estate does not have to be a full-time thing for me. I tell people all the time, “I work 5 to 10 hours a month on my real estate business. Now, it’s even less.” It’s not a full-time thing. Eventually, you can get to where you’re retiring. You’re working that little bit of time, whatever now most of your time is spent on what you would prefer to do. I love when you talk about, “I was working, and that’s how I got the money.” People forget that’s the easiest option out there. If things go wrong, you’ve still got your income. You’re still making money. I love that you modeled that. Thank you, Jess.
To add to that about you have a job, keep your job, and do real estate when you add that extra layer of, “I have to make money from this. I can’t survive.” You will not think properly. You won’t make a decision that is not as clean. You’re a little more desperate. Especially if you’re trying to learn real estate, you don’t even know about it.
I would hope nobody would be silly. I stopped. I’m doing what they’re doing, and they don’t know anything about real estate. Make sure you have that job, so you’re not working stressed out of that extra pressure of not succeeding. You have no job, and you’re surrendering trying to find a job. Nobody would be silly enough to stop unless they had a whole bunch of money. If you hit the lottery, I suppose you could quit your job but still do real estate.
If you win the lottery, make sure that you do real estate like that. Don’t spend them at. You invest it.
For most people, it’s cars, houses, and buying primary residences.
You’re like, “No, don’t do that.” I’m with you, shoes, purses, and clothes. Yes, you deserve all those blissful things and plan for the future. Your daughter went to school, and now you upgraded your business or up? What was the term you used?
I added another part of real estate investing. Although some people will say, “It’s not investing. It’s wholesaling.”
Talk about why you did that and how that transition happened?
I got tired of losing deals. That was why I started the wholesaling. I’ll back up and reiterate what that means. I was buying 2 to 3 properties in 2015. Maybe 2 or 3 in 2016. It’s easy to find those 2 or 3 properties. I bought some from some auctions and sheriff sales. I bought one from Auction.com and REOs. I’d got a couple of referrals.
Keep your job and do real estate. Stop doing what THEY'RE doing. Nobody would be silly enough to stop unless they had a whole bunch of money. Share on X
When I wanted to do more, my daughter was getting older, a little more independent, even a little bit before she went to school full time. I did 3 for 2 or 3 years. Now I want to do five. I was putting offers in and getting outbid all the time. Bigger companies probably have crews working for them, coming with their rehab costs lower than mine. It’s competitive.
I’m looking at wholesalers, emails, and MLS. For the last MLS in multiple listing services, I put an offer that was 53 offers. This was before it was hot. It was like 2018 or 19. I started thinking about wholesaling. I should back up. I did do two wholesale deals, one in 2017 and one in 2019. I have little marketing. I got the property. I was going to keep one as a rental. It occurred to me that I could wholesale it. It was great. I made $17,501 in one month. I didn’t know how to make it a business. I drove around a neighborhood, my neighborhood of rental properties. I was checking on them. I thought, “I’ll look around and see things for sale.” Low and behold, or was. I did that.
In 2019, I did send some letters out, mailers probably behind on their property taxes, and I got one from that. When you interview me, he is like, “Why didn’t you keep going?” I’m like, “I don’t know how to do it. I don’t know how to scale this.” In 2020, when I started watching YouTube, I found Zack. I liked him, and I signed up for his coaching. He filled the gaps in.
I got blessed because of several years of fixing rentals and learning how to flip. I know how to comp, do comparable properties, and do analysis to make sure it’s a deal. I was blessed that I knew that information. The wholesaling part was like, “This is how you find him. You call him. You send postcards. Do your marketing. He filled that in for me.” That’s how it all worked out for me. I hope that answers the question.
I want to add a couple of things. You say you were blessed because you already had this experience. You know how to mentally have an idea of what values are going to look like, what fix-ups are going to cost, and those sorts of things. Ladies, if you don’t have that experience, it doesn’t mean that you can’t do real estate. You have other blessings.
Let’s got to do a little bit more education first. It’s not hard to learn any of this. You don’t have to be a rocket scientist to learn how to go on Zillow and figure out what property sold in three months and how to decide. They look the same square footage. You’re not major calculations. You can learn the stuff in several months. It’s easy stuff.
When I started several years ago, there was none of this stuff. There are no Zillow, Trulia, and Redfin. We are lucky now that we have resources. I want to talk to you a little bit about Zack. You went through YouTube because this is a question that people ask me all the time. I want to find a mentor. I got on YouTube, and there are 50. You put in wholesaling and or whatever it is that you want to do, BRRRR, or whatever it is you want to do. A hundred people out there teaching about this strategy. How do I pick the mentor that’s got integrity, knows what he’s doing, and is going to help me build a successful business? How did you pick Zack?
I didn’t interview too many. I can tell you how I met Zack or how I decided to watch him on YouTube. There’s an app called DealMachine. It helps you add properties if you want to drive for dollars. He was on a podcast like an interview, and I liked him. I’ve checked him out on YouTube. I saw he had a video that said $40,000 in 40 days.
He did this challenge, and I watched all these. I liked him. He’s genuine. He’s not a big host. He’s doing well. When you look at his videos, he’s not huge. He’s not getting 1 million views. He’s small-time still. He’s going to be because he is genuine and authentic. I connected with him. I reached out to him, and we talked on the phone. It was affordable. He’s not overpriced on his coaching, at least at the level I picked. You might have something more maybe, but what he offered me, I was like, “That’s a great deal. Add to me.” I signed up for him, but he’s this easy-going, accessible guy. There’s something about how you connect with people.
His real intention is to help people. That’s part of why I have you on. I’ve had several people on from his group because I feel that from him. I feel his heart. In every conversation that I’ve had with him, I feel deeply that his intention is to help. What is it that you loved most about working with him?
I still work with him. I texted him because I had a question about a property I had on a contract with a seller. It’s the first seller ever tried to walk out from a contract on me, all these deals I’ve done. The first ones that said, “I changed my mind.” I didn’t know how to handle that. I called Zack. He knows so much. If he doesn’t know it, if it’s technical, he’ll might say, “Miguel, one of his team members, knows.”
He knows a solution that I don’t think of. He’s always got all these different situations. He knows how to properly answer them for me. That’s why I like him. That’s why I keep reaching out to him if I need them. Sometimes I think I know more than I know. Sometimes I’m like, “I should probably have.” I have the ability to reach out to him more if I want. I don’t think to ask for help. I try to figure stuff out on my own, which sometimes isn’t the best. In this case, I knew I wasn’t figuring it out. I needed some assistance. He’s experienced. He’s done so many deals. That’s why I like him.
Is he super responsive?
We have group coaching calls, but if you have a deal on the line and you don’t know, he will call you back. He will make himself accessible to you. When it comes to actual questions about the course or a deal in the works, he’ll probably wait until the weekly coaching call. You can ask whatever questions you want. It’s 1 to 2 hours long. Sometimes, it’s been longer than two and a half hours. He will keep going until everyone answers. For the specific deals where you have something right there at the moment, he’ll make himself accessible.
That’s so rare, don’t you think?
Yes, I think so. Some coaches might be more expensive and not be as available
I have not taken Zack’s course because I’m not interested in wholesaling. I’m in retirement mode. I’m having fun. It’s important to me as we talk about him and I share about his coursework with my ladies that we’ve got some truthful, honest perspectives on what he has to offer. He’s a wholesaler. He loves it, and he loves teaching it from what I understand, but everybody I’ve spoken to. I’m glad to hear that. Tell me, Jess, what advice would you give to a new investor?
I would say the first is to get a mentor. I do believe you should have a coach. You could ask questions too. Yes, YouTube and books are great, but there’s a saying I have, “You don’t know what you don’t know.” How do you know what to learn first? If it’s basic real estate, you could find a mentor for that. If there is something specific, you want to learn, whether it’s wholesaling or you wanna be a real estate rental landlord. You want to have a huge portfolio. There’s a mentor for that.
Real estate does not have to be a full-time thing. Share on X
There’s a lot of free besides having a coach. BiggerPockets is good. There’s a lot of education on basic stuff but get an education. There’s another saying, “You’re going to get an education in real estate, whether you like it or not. You do it by making mistakes that are costly, or you do the education up front to help mitigate those mistakes.”Another piece of advice is if you do make a mistake, don’t give up. It works. Nobody’s successful. All the people that are successful that we know about in history usually made many mistakes and failures before they hit it. It sometimes takes years for that because you got to be patient.
Everything that you say, I agree with. Success can’t happen without failure. The only way to reach goals is to push yourself out of your comfort zone and what you already know. Otherwise, you stay stagnant in what you are and what you’re doing. When you’re pushing, you’re going to fail. When you were a baby and learning to walk, you didn’t go get up on your feet and start walking. Maybe some of you did, but most of us didn’t. You had to fall down a couple of times. Sometimes it hurt. You start crying.
We’re that same way. Every time we start something new, we have a new ambition or a new set of goals. We’re that same person. We’re not going to be, “I’m up.” You’ve got to learn. You’ve got to when you’re a baby. You’ve got mom standing there saying, “Come on.” Dad molded you on the other side or whatever. Those are your mentors in those days. That’s what you need, even in your businesses.
There are so many things, setting goals and making yourself accountable. I take videos. If people check me out, they’ll see. My video is on my personal page. I plan to put them on my business page, my Instagram. I’ll do videos. They’re live. There’s no script, or I’m going at it. I do that because it makes me accountable because I know people are watching. I’m like, “I got to make sure I do another one.”
That’s my way. That’s a little more high level. People reading could put something out there to people telling what they’re doing. They’re making themselves accountable. People ask them, “How’s it going?” You’re like, “Okay.” You won’t forget. People are reminding you, or you’re posting something on Facebook, and that’s what can be encouraging too. People will like it. This is a little social interaction to help encourage people to be accountable.
Normally, when I talk about accountability, I talk about it with group coaching or whatever. This was such a different perspective on accountability. I love that, Jess.
Thank you. Those videos are my accountability for myself.
Jess. You’ve been amazing. Thank you so much. Tell everybody how they can get in touch with you. I want to hear about your Facebook page, Instagram, and all that stuff. Let people know how they can reach you.
For my business page, Facebook and Instagram. You can reach out to me through my company or me. We’re both on as my personal, and that’s my name, Jesseme McVey. My actual business is Jemm House Buyers. Me, my daughter, and my husband’s initials. It’s also because I look for gems.
Ladies, you know that Jess is a student and friend of Zack Boothe, who we’ve heard from before. If you’re excited about learning what she learned from him, you can still connect with him and his team. Go to BlissfulInvestor.com/Zack. You’ll get to talk to him or Stephanie, who you’ve already met. They do have someone else who’s going to be working on the phones. I trust that that person will be as fabulous as them. You can go to that link and set up a time to chat with them and see if this business is a good fit for you. We saw what an amazing fit it’s been for Jess. If you’re interested in connecting with them, remember to go do that.
The show notes on the podcast players are, tend to be shorter and don’t always include the links. Go to BlissfulInvestor.com so that you can see the blog posts. That way, you can see all the links, all the gifts, all the connections, everything there for all my show. You can even do is search. My team will have Jess’s contact information and all the links. Do you have anything you want to close with Jess?
I think we did a pretty good job. We covered a lot. If you’re new to real estate investing, don’t give up. I always loved it. Whether you want to supplement your income, or if you want to do a full time, it could be very financially rewarding, and it gives you other rewards as well because you people work for yourself you can spend more time with your family, and you don’t have a boss and all that. Maybe you want it because you want to plan for your future.
To me, it’s the best investment of your time and money out there. They say 1% of the wealthiest people in the world, 90% of them own real estate of the 1% of the world the population. Ut’s a great vehicle to build wealth. Even passive or active investing wholesaling cash in your pocket when you do the deals, regardless of whatever you’re looking for. It’s awesome.
I always say, “There are a million ways to make $1 million in real estate.” You have to pick the strategy that fits best with what it is you’re trying to achieve.
Whatever you pick, if you’re diligent, you will be successful at it. You’ll make money at it. You’ll achieve your goals, whatever you decide to choose to do.
Thank you so much for sharing all this amazing wisdom with us.
No problem, anytime. Thank you for letting me share my story and give some advice to other investors out there. I appreciate it.
Thank you. It’s my pleasure. Ladies, thank you so much for joining Jess and I for this show. You know how much I appreciate you, and I look forward to seeing you next time. Until then, remember, “Goals without action are dreams.” Get out there, take action and create the life your heart deeply desires. I’ll see you soon.
We are professional home buyers, and we are proud to say that we’ve already helped many homeowners sell their homes! For us, the seller always comes first, and that means the deal has to work for both of us. Integrity and education are our principals, and they are the reason why we have the reputation we have today, as one of the most respected homebuyers around the area. We give you full support, and there are no gimmicks or hassling.
We always work with fair offers and great prices, no matter the condition the homeowners are in!
NO financing is required because we have cash in hand to make the close even FASTER! We can close it all in just a week, but you can choose the actual closing date. We work on your terms!
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Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.
Property inspection is such a routine procedure that we often take it for granted. But no self-respecting homeowner, investor, buyer or broker would deny its importance in all real estate transactions. Just how important is property inspection and what does it entail? Today’s guest gives us the details. John Cipres is a certified property inspector, licensed general contractor, and C-36 license holder. He is a leading expert in his field and his clients have included real estate brokers, investors, homeowners and commercial companies. In this episode, John explains the major components of property inspection and why each of these components is essential. Join in and learn what things you should notice and when you should run as fast as you can!
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I am so excited to introduce you to our guest, John Cipres. John worked for over sixteen years as a Field Customer Service Technician for Sempra Energy Gas Company. He left in 1997 to pursue his dream of owning and operating a business of his own. John is a certified property inspector and a licensed General B contractor. He holds a C-36 plumbing license. He is a leading expert in his field.
His clients include real estate brokers, investors, property management companies, homeowners as well as commercial companies i.e., Amtrak, LA Sports Arena, JPL, US Tile, and CP Kelco to name a few. John is also a certified life and business coach. He enjoys traveling in his spare time together with his wife, Laura, mentoring at-risk youth, and coaching young entrepreneurs.
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Welcome to the show.
Thank you so much for having me.
This is so much fun. This is the first time I’ve done something live. I’m excited about this.
We’re going to have some fun.
First of all, tell us what are the major components of the property inspection.
There are five major components on any property. There’s a roof, foundation, electrical, plumbing, and heat and air conditioning. Those are the five major safeties. Run for the money if it’s not adequate for the house.
Those are the things people need to make sure that they get inspected. That’s why they hire you.
The other stuff is cosmetic things. Those are the major components of a house.
As a new home buyer, it’s very important to hire a home inspector because they would know what they’re looking at. Share on XTell us what are the fire, health, safety, and water hazards that exist on a property.
Smoke detectors are important. Carbon monoxide is important and stuff like that. If their heater is malfunctioning, it would be spewing carbon monoxide if it has a crack or stuff like that.
This whole carbon monoxide thing with the detectors is a new thing in the industry. We started requiring this a few years ago. All of us have heard about carbon monoxide. Tell us why they started doing this where you have to have a detector and what it causes for people in their homes.
The reason why they started having it is that there have been deaths equated to gas and unburned fumes on the property. It picks up carbon monoxide, which is odorless and tasteless. It’s a killer. After all these years, they have figured, “Let’s make it the law.” It saves lives. That’s the reason that they have it and had passed a law. System-wide, they have one in each property. The way the law is written is there’s one per floor. In other words, if you have two floors, you need one per floor.
Before we started, you mentioned something about the deep dive. You walk into a house, notice certain things, and run as fast as you can. Could you tell us a little bit more about that with regard to carbon monoxide?
Usually, the seller is required to put it on. If they don’t want to do it, then make sure they put it in because it is a requirement by law to have it on the property before you close escrow. If they don’t want to do it, then somebody has to do it. A lot of times, the agents will put it up. That’s one important thing because it does save lives.
What would you consider a minor or a major repair when you’re doing inspections?
A major repair would be an outdated electrical panel. If it’s way outdated, they would need to have a new panel, which includes the wiring. There’s some old wiring out there if they’re not grounded outlets and stuff like that. It’s a major expense to rewire a house and put a panel on. That’s something that the buyer should be aware of if they’re going to buy a property. They need to budget that money.
How would they know?
They would call a home inspector like myself to come out and inspect all the major components of the property. We write up a report and get our reports out within 48 hours or sooner. Based on that report, since we’re a licensed contracting firm, if we’re asked, we will put a cost analysis on that report. That way, they know what it costs. They can do one of two things with that. They can ask them to repair it or they can get a credit for their escrow.
If I were walking into a home, how would I know if that’s something to keep my eyes on and think about?
If you go to the panel and you see that it’s old and it’s an original part of the house, it’s a red flag. Your inspector would catch that and then follow. There are some recalled panels out there. He would know if they’re recalled or not and then let you know, “This is way outdated. It should have been replaced many years ago. It’s new.” He would let them know right away. That would give peace of mind for him.
What is the average lifespan of water heaters and tankless water heaters? Talk a little bit about that because that’s a big issue.
The conventional water heaters on the property are usually 40 or 50 gallons. Their normal lifespan is between 8 to 12 years depending on how hard the water is in the area and if they flush it out once a year. That’s on conventional tank water heaters. It’s important to keep track of that. If a water heater is located upstairs in the hallway and they don’t catch it in time, then you have a big water damage issue when they go. We let them know by the rating plate how old the water heater is. If it’s at the end of its lifespan, we would let them know. We have run into water heaters that are 18 to 20 years old in the middle of the house. It’s a big urgency to get that replaced.
As a new buyer, is there any way for me to detect that walking into a house?
You would have to know what you’re looking at. That’s why it’s important to hire a property home inspector because they know what they’re looking at. They will say and write on the report the age of the water heater if it’s new and the risk factor if it’s low, medium, or high for leakage. They will put it on the report.
Team up with a contractor, property inspector, or somebody that you can go with and look at properties together. They can guide you and tell you if something’s a good deal. Share on XIs a seller responsible for that?
It’s all negotiated. It’s a real estate question. If the buyer says, “I would like the water heater replaced to help close a deal,” then it’s up to the seller to do that. The seller could say, “I’ll give you credit for that.” You can do it yourself.
We’re going to talk a little bit more about deep dives in the EXTRA portion of the show. Before that, why don’t you let my audience know how they can reach you?
They can reach me by going to our website. It’s www.AndreasFaultPro.com.
What stuff do you cover in the newsletter? What would they be getting from that?
There’s a lot of safety stuff. I’m known as the property inspector that saves lives. It would have a lot to do with safety on their property. A lot of homeowners are first-time homebuyers. They don’t know anything about a house. They can get educated along the way from the newsletter. Once a month, we will have some new information on there. They can look at it. It would be very beneficial.
That’s so valuable. I’m spending so much time maintaining. I can’t keep up with what’s going on. We don’t know where to look. If you’re sharing that information, that is valuable. I love that you said that you’re the home inspector that saves lives. Are you ready for our three rapid-fire questions? The first one is this. Give us one super tip on getting started in real estate investing.
From my perspective, one super tip is to team up with a contractor, a property inspector, or somebody that you can team up with and look at properties together. It would be a good tip because it’s like having that education on the house that they would normally have as an investor. That would be a good tip to include somebody, hire somebody, or team up with somebody who has some experience on properties. That way, they can guide them and say, “Is this a good deal? How much money are you going to spend on repairs?” We know that it’s all about the bottom line.
That way, when you start walking in a house, you’ve already got that education. You can start eyeballing things and noticing things that you wouldn’t normally notice. Give us one strategy for being successful in real estate investing.
One strategy that I see is getting up early in the morning and making the best of your day 3 or 4 hours before people get up. Do your homework and don’t let the every day phone calls bother you when you can get so much done before your start time. Everybody starts usually at 7:00 or 8:00. I get up at 4:00 or 4:30 in the morning. I get stuff done when people are sleeping. When investing, that can be tied to doing your homework on the multiple listings or going out there. It’s first-come, first-served on properties. Whoever finds the deal first can put the offer in first. The early bird catches the worm.
It’s so funny because I don’t even get out of bed until 8:00 but I do that on the back end. Often, I’m working from 12:00 to 2:00. I still get my 6, 7, or 8 hours of sleep but I’m working in those quiet hours in the evening. It’s finding some time when you’re not going to be disturbed so you can focus. What is one daily practice that you would say contributes to your personal success?
Get up after you get hit. When you fall, get up. Keep on going after your dream and don’t let any negative talk or negative situation take you down. I always say, “Out of every negative situation, if you can find one good thing in that, that’s the golden nugget.”
We’re going to talk on EXTRA more about safety tips that John has to offer us. He has some stories for us. I love that he calls himself the home inspector that saves lives. We’re going to talk more about that in EXTRA but for now, we’re going to sign off. Thank you so much for joining us for this portion of the show. If you are subscribed to EXTRA, please stay tuned.
If you’re not but would like to be, go to RealEstateInvestingForWomenEXTRA.com. You can get signed up there. If you’re leaving us now, thank you so much for joining John and me for this portion of the show. I look forward to seeing you next time. Until then, remember that goals without action are dreams. Get out there, take action, and create the life your heart deeply desires. I’ll see you next time.
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To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com
Learn how to create a consistent income stream by only working 5 hours a month the Blissful Investor Way.
Grab my FREE guide at http://www.BlissfulInvestor.com
Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.
Technology has shown us so much of what is possible in the workplace. Pushed by the pandemic, more and more businesses and organizations are opting for hybrid work. Thus, we have virtual teams. And while a virtual team has multiple purposes, it always has a specific goal in mind. In this episode, Moneeka Sawyer interviews Miquella Gaunt of Backdraft Home Solutions about how they transitioned to virtual teams and how they are building them to help support their specific needs. She takes us across their hiring process and marketing avenues, then shares how they’ve adapted through COVID to now as we’re coming out to the other side of it. Plus, Miquella talks about the onboarding system she uses that helps her become the successful real estate investor she is now.
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In this episode, I am so excited to welcome Miquella Gaunt. This is what she says about herself. You ladies know that I read bios. Normally, I try to change it to the third person, but this bio is so sweet the way she wrote it, so I’m just going to read what she wrote. What she says is, “My new husband and I started this home buying solutions business to add value to families and the local community. We know what hard times are and we want to be a good option for people experiencing them, especially when the typical home selling process is complicated and lengthy.
We have created an amazing experience of relief for many families that we have worked with while connecting with them on a personal level. We have always thought with a positive mindset to impact our local community and calm people during times of stress and chaos. We are ready to stand by their side to accomplish their current goals, simplify their problems and make them suddenly organized, easy, and convenient so people can move on to a stress-free life they didn’t even know was possible.” Miquella, welcome to the show.
Thanks for having me.
We have a lot of people that talk about, “I do this business to help people.” Most of them mean it. You can tell a difference in people in how deep that goes in their heart. Some of it is they’ve been doing it so long so they’re like, “This is how I run my business,” and it’s not quite as connected to that anymore. They’re still out there doing those things, believing it, and feeling it, but it’s not quite as deep and connected to their heart as it might’ve been in the beginning when they started their businesses. I love the way that it came from your heart. I know that you’re young in this business and that energy is so inspiring. Thank you for that. Could you tell us high-level your story?
I wasn’t always in the real estate business. A lot of people always come and say, “My parents were in it and I was ingrained in it,” but I wasn’t. I came from a marketing side. My mom had a very successful marketing and advertising agency. I worked with her since I was thirteen making collection calls. She’s like, “You’re not busy for the summer. Come work.” Even as I got older, I was more on the project management side. I was running the orders or anything like that, but I got to see firsthand how my mom handled marketing for other businesses which helped in doing what we’re doing now.
After that, I went to work for another company that was in promotional retail merchandise. I was a project manager and operations. I was handling everything on the backend. That’s where I strive and am good at that. I met my now-husband. Talk about a visionary. If anybody has ever read the book, Rocket Fuel, it talks about the visionary and integrator. He is a visionary and I’m 100% the integrator.
You complement each other perfectly.
He comes to me sometimes with these ideas and I’m like, “What?” He’s got a big idea and I come in with how to implement it. He does as well, but it works. He originally started this business. He was a firefighter. Long story short in a custody battle for his baby girl and it was how do we make a lot of money to be able to afford attorney fees? Those things in family court rack up quickly. Both of us have read Rich Dad Poor Dad. He knew that real estate was where he want to go. I was already actively working on getting my license because I knew I wanted to end up in the real estate.
He started the wholesaling business. I ended up leaving my job to help him with his daughter. He ended up getting primary custody of her. I got to help raise a little baby girl. I decided that the retail side wasn’t for me. I liked the investing side better. I liked getting to help people because these are difficult situations for some people. Long story short, we got into it together and now we’re a few years in. We have grown exponentially. I can’t even imagine what’s going to be in store for us.
You are a client of Zack Boothe. Is that true?
Part of our original journey is we had done his Driving For Dollars course as the regular students and built our business off of originally Driving For Dollars and his whole process. As we grew, he saw that we were taking massive action. We ended up doing one-on-one coaching with him for about a year, which helped us break that learning curve and break through a lot of barriers. Instead of us having to learn by failure, he helped us through that. He married us. He was our officiant. It’s grown from a student -mentor to a best friend. I love him and his wife. That’s where we started and now we have what we have.
You can create culture without being face to face. Share on XThere are so many people out there that teach wholesaling. Why did you choose him?
We’ve chosen Zack originally because when we first started out, we didn’t have all the money to invest in buying these big lists. What everybody else talks about is buying tons of data and marketing to it. That takes a lot of money and extra money that we didn’t have at that time. We knew driving for dollars was the gateway into it where it just needed your time to go and drive around, find distressed properties, and the market to them. We took his course because we had seen everywhere that he was the driving for dollars guru of it.
We did his course which was great and made a lot of processes for that. Both my husband and I would go driving. We’d take turns. He’d go for an hour for a day. I’d go for an hour for a day. It started with that and then started ramping it up. We started getting some good deals. I remember we had one big deal coming in. Zack had randomly facetimed Aaron for some reason. He was like, “I just want to check on you. You’re one of my students. I don’t think we’ve ever talk to you one-on-one.” We talk to him about what was going on. Aaron was still at the fire department at the time because we had talked about, me being the very like, “I got to have the numbers in place.”
I was like, “Let’s make sure before you quit the fire department, we have reserves so our family is okay, especially since I wasn’t working anymore.” Zack called and Aaron had him on speaker and he’s like, “Your wife is probably going to kill me right now, but I’m going to tell you to quit now.” It was because we had a large deal coming in and it gave him the opportunity to. I remember Aaron got off the phone and I looked at him like, “He’s not wrong.”
Aaron was calling out of the back of his car. He’s at the fire department. He got in trouble for this too at the fire department in between calls, of course, not going to save people’s lives. He was in the back of the car making sales calls, cold calling, and trying to seal a deal. He did whatever it took. I’m like, “You’ve already done it this hard this far. Why not bet on yourself? Imagine if you had a full day where you weren’t out putting out fires or going on a medical call, what if?” The day the deal closed which gave us enough reserves for a little bit, he put in his two weeks. He said he kept refreshing his phone and as soon as it hit, he put in his two weeks and we haven’t looked back since.
How long ago was that?
That was in June of 2020.
How long have you been working with Zack when that happened?
The course was only a few months. Aaron started studying and going through different student courses in September of 2019. He did everything pretty quickly. Once he left the fire department, we started our actual one-on-one coaching with Zack in July of 2020.
It was less than a year from when you decided to go start the wholesaling thing and take Zack’s course to where you went full-time. Is that true?
Yeah. We don’t do anything smaller around here.
The thing that we’re going to talk about that you wanted to focus on was the whole idea of building a virtual team. We’ve had people come onto this show and talk about this before, but you have a little bit of a different perspective. Can you tell us a little bit about how you got to this? We were talking in the green room. I’d love for you to share that story with the ladies.
We originally steered away from the virtual. We’re both big on building a culture. We did feel like originally you needed people in the office to have that culture. It is a limiting mindset. You can’t create a culture without being face-to-face. We had a few cold calls. We had about four in-house for maybe five months. People’s lives changed. They had to go on their separate ways, which was fine. We loved everybody that was here. As we were trying to hire new people, it was hard. As Zack says it, “People in America just don’t want to work.”
I know that sounds so bad, but it was the most difficult thing. I was surprised. It blew my mind, first of all. The other thing was, even if we did, they didn’t have any experience in cold calling. It was the minimum wage in California plus then training somebody from the ground up, which takes a lot of time. We had listened to a podcast and again, somebody was talking about virtual cold-callers. Finally, we’re like, “We need to take the action and just try it.”
What’s the worst that’s going to happen? It doesn’t work and we go back to what we wanted. It’s not a big deal but we were very strategic with it. We had a hiring process. We had certain questions that were asked. We put them through training. We’ve built better training along the way as we’ve grown. It went from having four cold-callers in-house to, at one point, we had twenty virtual cold-callers.
We’re down about fifteen now, which we think is a good number. We took one of the cold-callers that was good. We put her as a manager. Now, she manages them. She trains and watches their numbers. She pulls them aside, “I listened to your calls. They need to be fixed here.” She now hires all of them. The reason why she’s able to do that is we also built processes and an onboarding process so that it makes it quick. It’s not, you have a sheet of paper and, “Do I send them this? Do I send them that?”
It’s all on a website that you just give them a login. The person goes through everything from, “Here’s the script. Here’s how you call,” down to, “Here’s how you log in to the WhatsApp group.” The WhatsApp groups are how we continue the culture. Everyone celebrates their wins. Our cold-call team is in one group. We tell everybody. They send a little bell emoji when they get a lead. They encourage and celebrate each other. That’s how we have found that keeps that culture that we wanted going. Everyone is able to hold everybody accountable. If one person has a question, we’re very big on, “Don’t message us on the side. Keep it in the group because you never know somebody else may have the same question.”
Also, a better answer because they’ve been through it themselves.
We’re quick to fire. If somebody is not matching that culture level, if they’re not taking instruction well, we get them out because we also know how toxic a bad worker can be for everybody else. We’re very uplifting people. We’d like to be uplifting, happy and encourage everybody. We want the best for everybody. We try to keep that as much as possible within our people.
You’re in California. Where in California are you guys?
We’re in Temecula. It’s in Southern California.
Is it in Burbank?
It takes money to spend money. You need to spend it to be able to make it. Share on XNo. We’re an hour from LA and an hour from San Diego. We’re right in the middle. It’s a little wine country.
You’re in Temecula and you’re doing the driving for dollars locally in that area. I want to point that out there. A lot of people that read this show and they read it over and over again, “You can’t invest in California.” I do. I like to make sure that I point out that people are doing this in California because as much as people think it’s difficult here, it can be difficult in a lot of places. Just because a market might appear difficult, it doesn’t mean that you can’t be successful. I wanted to point that out.
This market is difficult in its own way.
There’s no such thing as the perfect easy market. You might find something that’s perfect and easy in this way, but it’s going to have different challenges. That’s true for California too. My next question is, when did you decide to start hiring help? It sounds like your hubby Aaron was doing all the calls initially. You were trading off on dialing for dollars, but when did you decide to start hiring?
We hadn’t had an office yet. We were doing this at our little condo in our dining room. We had our big old whiteboard up in the dining room. We had no dining room. He originally did dabble in a little bit of the virtual cold-callers. I think it was two people, but it didn’t work out very well. It left a bad taste in our mouths and that’s why we didn’t. We were still in 2020. We went and saw Zack’s office around October of 2020. He came back going, “We need an office. We need to get this out of our house.” The office we got is only about 900 square feet. It’s nothing crazy, but it’s something where you disconnect. You’re not at home. We’re all guilty of doing it. I’m sitting there and trying to work and going, “I should mop the floors.”
“I got to get that laundry done.”
Let me go through the laundry real quick and I’ll come right back. Now your laundry and then your dishes. It doesn’t work. Even our day is we get up. We take our little one to preschool. We come into the office. We’re here from 8:00 to 2:30. We leave at 2:30. We pick her up and we’re home because we have that six or so hour that we focus and it’s the disconnect from the house.
Don’t you work after you pick up the little one?
We do. There are escrows going on. There are people calling all the time, but we try to come in and knock everything out for that six hours so that when we go home, it’s answering a text message or a phone call. After we saw Zack, we went out to Utah in October of 2020. We literally came back and I think within a week or two, we had an office. We started hiring cold-callers within the same month, but that was the in-house people. Our last in-house person was left around June of 2021 and then we went full virtual.
Was there a series of parameters that you use to make that decision to start spending the extra money on hiring help?
Is it for the in-house?
It is for anything because that’s where you started.
We had to wait until we had some deals coming in and closing. We know that it takes money to spend money. I know it’s such a used saying, but it’s true. You need to spend it to be able to make it. We had to watch everything carefully. We are good about watching our spending and our marketing lists and where we’re at because we do believe in taking care of our people. If you take care of your people, your employees, and your team, it’s going to benefit yourself as well. We didn’t have a parameter of when to do it. It was just like, “We need to.”
First, you wanted to have in-house people and then you went virtual. Did you go with a virtual company or did you pick individual people? Tell me a little bit about how that worked out. How did you find the virtual people that you’re working with now?
We went on Upwork. Again, in a podcast or somebody posting or something, everyone talked about using this site Upwork. We would put our little job posting out there. People would apply. We had certain questions. You have to have Skype because we’ve learned that if they’re calling out of the country, they need Skype to connect to the platform we were using, which was Mojo Dialer. Have they called for investors before? He was throwing out a random questions to make sure that they were engaged. He said like, “What’s your favorite animal,” which had nothing to do with anything. It was more of like, “Are you answering the questions,” and to break up the interview a little bit.
He would then do an actual Zoom call with them to hear how they talked. You want to make sure, especially with cold-calling, that they speak clear English, that they can come across and not stumble on the script. After that, you hire them and we usually do about a month’s worth of probation per se, we were still watching their calls, critiquing, training or anything like that and then go from there.
You got them individually. There are a lot of companies that offer all of that virtual support for real estate companies, but you opted not to do that. You wanted to go with individuals. Why did you do it that way?
We could control a little bit more what they were saying. This isn’t for all the companies out there because I know some are different. We knew sometimes when they’re under a company, they are being trained a certain way. Not that our script deviates from that, but we want to be able to change it and have the flow with us. Their culture was more about working with us and not, “I work for this company that I’m contracted out to you.” It was more, “We’re a team.”
It does definitely create more work, but that’s why we made the systems and the processes that we do so that it’s simplified it over time to where now we have a cold-call manager. She posts the job out on Upwork. She sends out the Zoom interview. She goes through them and she hires them. The way she does it is exactly the way we would do it but because we wrote it down. We recorded every interview so she could see it and see how it should be so she could be in our minds so that we weren’t doing it. She was now doing it.
Does she work full-time?
She is full-time. She’s also virtual though, too.
When you started to hire these people, were they full-time? What were you offering them, 2 hours a day, 10 hours a week or 2 hours a week? How did that work initially?
If you take care of your people, your employees and team, it's going to benefit you as well. Share on XFor cold callers, we don’t like to have them calling more than 4 to 5 hours a day. I feel like, after that, it gets tiring. You lose that energy. We offered two shifts. You either can do the morning shift or the night shift. Each shift was 4 to 5 hours and 5 days a week.
Was that right from the very beginning?
At the very beginning, I think we only had done a night shift. As we added more, we split them up and did half and half. Half at night and a half in the morning.
People were getting pretty good hours immediately. They weren’t feeling motivated to fill the rest of their time with other clients. Would you say?
Not really. I think some of them had other clients and we’ve weeded through the ones that did because I’m not going to stop them from filling the rest of their time. You could hear in their calls that it was affecting them working with us. We also do benefit too if one of the leads they bring in converts into a closed contract. They get a little nice bonus for it as well. We try to incentivize as well too to keep the longevity there.
It’s interesting because you said, “I try to keep it to 4 to 5 hours because calling is hard.” If they’ve got three more hours in their day that they want to fill and they fill it with calls for somebody else, now they’re doing eight hours of cold-calling. Either you or the other client is going to feel that level of exhaustion that they experienced especially if they’re doing it every single day.
We track everything. We track the number of leads a day. We average it monthly. We always are on it and we’re always looking at the numbers because numbers, at the end of the day, don’t lie. We let somebody go because our manager was like, “This one person hasn’t gotten a lead in two weeks.” I’m like, “That’s not going to work.” This is not the first time we’ve had this conversation. Aaron’s like, “I did the cold-calling. I know what to expect.” We’ve done all the parts of our business. At the end of the day, we know what should be coming through.
We’re going on a little bit of a tangent because I know that you started this business basically right before COVID. You were building it through COVID and now we’re on the other side of that. Are you seeing changes in the business, both with the work ethic of the people that work with you and also with the numbers of leads that you’re getting and the people that you’re dealing with as far as doing the wholesale deals? Talk to me a little bit about all those three pieces.
No. We’ve ramped it up so much. The market, yes, is maybe shifting. How much? No one can know for certain. We did have a pause with COVID for about two months and then it skyrocketed. We watch the numbers and we know how many leads we need to get because we know how many leads it takes to get to a contract. Our morale of people has been great. I think that has a lot to do with how we approach everything. We want to hear people’s concerns. How we can do better? How can we be better for them?
We’re very big on pouring ourselves into all of our people from our cold-callers to our texters. We have five textures that are sending out text messages all day. I have one assistant. Lead managers are positioned. Everybody involved in our business, we try to set them up to be the best they can be because the best they can be will also benefit us. It benefits everybody around. We haven’t seen a drop in morale. If anything, we’ve seen more loyalty, enthusiasm, drive, and teamwork. Everybody definitely sees that we’re here for everyone and how hard we’re pushing. They want to push just as hard as we do.
Right now, you have a cold-call team of fifteen with one cold-call manager. There are sixteen on that team. You’ve got a texting team of six and you have a virtual assistant and a virtual lead manager. How many assistants and lead managers do you have?
I have one assistant. She directly works under Aaron and me. She’s our go-to. She’s amazing. She handles everybody. We have two virtual lead managers. They’ll handle all the incoming leads, and filter the ones that are nonsense and the rest of them. We have two acquisition managers. Those ones are here in California. One’s in San Diego and one’s up in Northern California. He’s technically virtual. We have a dispo manager that sells the contracts once we get them under contract.
The acquisition managers, what do they do? They take the leads and they’re the ones that do the actual acquisition. Is that true?
They get it to a contract. We have around 40 to 50 leads coming in a day from all our avenues of marketing. A lot of them are just, “You called me. Give me an offer.” Our lead managers filter through those 40 to 50, find the ones that are serious about selling and pass them to our acquisition team. The acquisition team will dig deeper. They go over numbers, go through the condition, and then get it to send out a contract.
What are the different marketing avenues that you use? I know that you started with driving for dollars, but that’s not what you’re doing anymore. Is that true? What kinds of marketing stuff do you do?
A lot of what we do is pull lists. We still market to our driving for dollars. It’s on a much smaller scale now. We pull retired landlord lists, the notice of default, and tax delinquent. The three marketing channels we’re big on right now are cold-calling, texting, and direct mail. Also, a little bit of PPC, but that is a beast in and of itself.
What is PPC?
It’s Pay-Per-Click. It’s Google Ads.
I feel like we could just keep talking forever, but we can’t. What I see in you is this well-oiled machine. I love seeing that you’ve taken it from you were doing all this work to now you’ve got these systems and they help you to drive a really good business that’s helping people. Ladies, just so you know, one of the things that Miquella has offered is to talk about that onboarding system that she uses. It’s based on a particular website with a portal so that she can do all of this onboarding.
She can hand this over to her cold-calling manager that’s going to do the hiring. It’s a system. She’s going to be talking about that in EXTRA. I’m super excited to learn more about that. Ladies, stay tuned for EXTRA for that. Before we move into our three Rapid-fire questions, could you tell us a little bit about how people can get in touch with you?
I’m on Facebook and Instagram. My Facebook is Miquella Gaunt. On Instagram, the same thing, @MiquellaGaunt. Feel free to direct message me on any of those platforms. LinkedIn, I’m on there, but not really.
I know you were going to offer some free time with you. Ladies, this is interesting. Miquella doesn’t coach, but when she does take her time out of her schedule, you can see that she and Aaron make quite a lot of money. Their time is worth a lot. She normally will charge for phone calls to help coach people or get them started or whatever, but she did offer for the first five of you to call her and connect with her on Instagram. Mention that you came from the show and that you heard her on this show and then she’ll give you an hour of free conversation, which is incredibly generous. Thank you for that.
It’s a super tip to get started in anything, but be obsessed with it, take notice, and take imperfect action. Share on XWe literally were talking about this on our honeymoon.
I’ve got opinions about that. I’m not going to share that with you, but it’s still funny. This is one of the things. It’s like the blessing and the curse of working with your spouse. It’s hard to get away. It’s also necessary for the relationship to get away. There is all of that stuff. It sounds like you and Aaron are balancing that beautiful.
We’re similar but opposite enough.
Miquella was saying that she is the implementer and he’s more of a visionary. That’s a beautiful matchup.
I was telling you that in the book Rocket Fuel, when we read that, we were like, “This is why companies work because they need a visionary and integrator,” and I was like, “That’s why our marriage works.”
Miquella, you were going to offer a free trial for PropStream also. Could you tell people what that is? What is PropStream? Why is it valuable?
PropStream is your access to property information without having MLS or real estate-based sites that you can see listings on. It helps you be able to do comps and pull property information for different properties as far as who the owners are or if they have anything owed against the property. You can also use PropStream to pull lists. That’s where we have been pulling our lists from. They have a lot of great different filters down to the age of home, if it was bought in cash or under a mortgage. You can fine-tune in there if list pointing something you’re looking for. You can comp properties on there. It has a lot of that information. For the people that don’t have their license, that doesn’t have access to the multiple listing service, that’s your replacement for that.
That’s called PropStream. There’s a whole range of what you can sign up for PropStream. There is the just getting a list and then there’s, “I can get comps and everything.” There’s a whole range of things. I’m not sure exactly what you get for free, but it’s worth checking it out. I hear about PropStream from all the pros. I’m excited that you’re offering this free trial. Ladies, if you want to get that, go to BlissfulInvestor.com/PropStream. Check that out. Thank you for that, Miquella.
Anything we can do to give back.
Thank you so much for that. Ladies, you know that Miquella is a student and friend of Zack Boothe, who we’ve had before. If you’re excited about learning what she learned from him, you can still connect with him and his team. Go to BlissfulInvestor.com/Zack. You’ll get to talk to him or Stephanie, who you have already met. They do have someone else working on the phones, too. I trust that that person would be as fabulous as them. You can go to that link and set up a time to chat with them, and see if this business is a good fit for you. We saw what an amazing fit it’s been for Miquella. We’ve heard from Zack a few times. Here are our three rapid-fire questions. Give us one super tip on getting started investing in real estate.
I think it’s a super tip on getting started in anything. It’s to be obsessed with it and take imperfect action. You’re not always going to have the answer or know what the outcome’s going to be, but just do it. You’ll figure it out along the way. You may stumble and fall, but it’s better than not having done anything. It’s analysis paralysis. Many people get stuck in analysis paralysis. Stop over-analyzing it. Just do it.
What is one strategy to be successful as a real estate investor?
Systems, processes, and document everything. You don’t want to be doing everything yourself. We’re all about reading books. Another good book is Who Not How. Can you do it? Yes, sure, but isn’t that the best use of your time? The only way that you can hire something like that out is by documenting how you do something. The simplest way, you don’t have to write it. If you don’t know how to write an SOP or a standard operating procedure, log in to Zoom, record yourself, share your screen, and then go through what you’re doing. That way, when you have to explain it to somebody, it’s there. You can reshare the video instead of having to re-explain and retrain over and over again.
What is one daily practice that you do that you would say contributes to your personal success?
I do try to get some kind of exercise daily as best as I can. We’re up at 5:00, especially up before the little one because working out with her is not possible. She tries to help. She’s so cute. She’ll come down, try to hold the way and count for me, but then she gets bored and then wants to play. Even if it’s going on a treadmill, getting your body moving does clear your mind. When you do start your day, go at it with purpose.
My thing is lists. On my phone, I have a notepad on there a to-do list. Every time I think of something, I jot it down, “I need to do this one.” You don’t forget it and feel like, “What was I thinking?” You are feeling overwhelmed. We come to the office for six hours and it’s just work. It’s not an eight-hour day where I got a break here and then I take lunch. I’m literally at that computer for six hours nonstop going as hard as possible getting it all done for as much as I can.
Thank you for that. Miquella, this has been amazing. Thanks for all you shared at this portion of the show.
I’m more than happy to. If anybody takes anything from it, it makes me happy because I know there are probably questions out there. Some people may not know where to start. If I could even help start somebody’s drive and passion or anything, that is something that I try to do.
You’ve been so generous. Thank you. Ladies, we’ve got more. She’s going to generously share with us her onboarding system in the portal that she uses and how she puts that together for the entire virtual team. Nobody’s ever done this before so I’m super excited. If you are subscribed to EXTRA, stay tuned. There’s more. If you’re not, go to RealEstateInvestingForWomenExtra.com. You get the first seven days for free. You could download this episode and as many others as you like and stay or not. It’s totally up to you. For those of you that are leaving right now, thank you so much for joining us for this portion of the show. I look forward to seeing you next time. Until then, remember, goals without action are just dreams. Get up there, take action, and create the life your heart deeply desires. I’ll see you soon. Bye.
To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com
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Learn how to create a consistent income stream by only working 5 hours a month the Blissful Investor Way.
Grab my FREE guide at http://www.BlissfulInvestor.com
Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.
Can you imagine what it’s like $20 million dollars just when you’re starting to perform well in real estate? Paige Panzarello went through this ordeal in 2007, and it almost ended her real estate career. But now she’s bouncing back and she’s doing well with passive cash flow. And she’s doing it with non-performing notes! Listen to this episode as Paige tells it all to Moneeka Sawyer.
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I am so excited to welcome to our show, Paige Panzarello. Having been a real estate investor and entrepreneur for many years, Paige has experienced many facets of real estate investing. Her experience includes founding and running her own residential and commercial construction and acquisition company.
She does buy and hold residential and commercial real estate investing, tax deeds and liens investing, and fix and flip residential remodeling and other forms, to name a few. She focuses on non-performing notes that she purchases all across the United States. Whether in residential or commercial real estate in California, Arizona or nationwide, Paige has been successful in completing over $150 million in real estate transactions to date. Welcome to the show, Paige. How are you?
Thank you so much for having me on. I’m so excited to be here.
Let’s start with your story. Tell us where you have been.
I have been a real estate investor for many years. I started my real estate investing career a little differently than most people. I literally was thrown into the deep end of the pool by virtue of inheritance. I knew nothing about real estate investing or real estate, much less investing. My grandmother passed away.
She had a rather sizable estate, half of which was in California and half of which was in Arizona. Off I went at a very young age to Arizona, knowing nothing about real estate or real estate investing. We had 38 townhome units that were only about 40% occupied. We had a sewer treatment plant and some land. I knew nothing about anything. Unfortunately, the estate was about $4 million in debt.
I was thrown into the deep end of the pool and learned quickly that all I had to do was ask questions and surround myself with people that had the answers. I was good at that and doing what I said I was going to do. If I said I was going to do something and asked the people that we owed money, I asked them to work with me, and they did. The flip side is that I was able to do what I said I was going to do. I quickly built a reputation, a good one, which was paramount.
I was able in three years to turn the properties around. We brought it back into the black in about three years. We were in a boutique market in Arizona, and I realized that we weren’t going to be able to sustain profitability. I went to my family and said, “I want to build on the land, sell the units and the sewer treatment plant.” They were all for selling the sewer treatment plant, by the way. I wanted to leverage that and go into building the land.
My family said, “I don’t want any part of that.” I said, “I want to buy the company, which I did.” I started to develop the land and hired a contractor. I realized very quickly that he was going to bankrupt me before I was even coming out of the ground. I fired him and found somebody else that would be my qualifying party. I started a construction company knowing nothing about construction. I set the pace to put us on the fast track. We were rocking and rolling. In three years’ time, we had 36 employees. We held all our licenses except HVAC and roofing.
The reason that we didn’t have those is that the insurance was way too high. We were building our own projects, everybody else’s projects, and it was great. Except that, even at that young age, I was exhausted and working myself 18 hours a day, 7 days a week, into an early grave. I was making money hand over fist. I had a lot of assets and liquidity. I thought I was having a good time, and 2007 happened.
Even if you know nothing about real estate, you can still pursue a business within the industry. Share on XThe funny thing is I saw it coming but I was naive in the fact that I thought, “This is not going to happen to me because I’m only leveraged about 10%.” I was wrong. It happened right on top of my head. Everybody that owed me money, their funding froze up. I was in the unique position that I did not have to go through bankruptcy to discharge the debts that I owed. I sold off everything that I owned. I had liquidity and cash. It took me about three years but I paid everybody off. I had a fire sale, everything. At the end of the day, I lost $20 million.
I walked away with my head held high, which was important to me. I still have investors that I work with now because of that. I wanted to make everybody else hold. That was important to me. I walked away from real estate investing for a little while, but I came back like everybody else. I had to rebuild. I didn’t have the money to put it together but I did have a good brain for real estate. I love it. I have a passion for it and a passion for helping people. I went the same route that everybody goes, wholesaling, fixing, and flipping. Some buy and hold as you grow, tax liens, and tax deeds.
I was also looking into and studying non-performing notes. About a year after I started studying it, I bought my first one. Angels sang for me. When you lose $20 million, that has a tendency to shape you as an investor. I know all of my risk tolerance. I know exactly where I’m going. When I landed in the note space, I was ecstatic because it has everything I possibly want as an investor. I never looked back.
Tell me a little bit about notes.
Notes basically are your promise to pay. There’s a variety of different kinds of notes that you can buy. I focus on the first position, meaning I’m the first one to get paid. First position non-performing notes that are secured by residential real estate. You can buy notes that are against cars. You can buy notes that are credit card debt. All those things are promises to pay.
When you finance anything, that’s your promise to pay. That’s a note. I focus on the non-performing space as opposed to the performing space. The performing space is the borrower paying their monthly payment. The non-performing space is where the borrower has stopped paying their monthly payments. My notes again are secured by residential real estate.
Why would you do non-performing?
I get that a lot, “Why on Earth would you buy a non-performing note when someone stopped paying?” The answer is there’s a variety of different reasons but the biggest one is that we would get a big discount. When you buy something at a steep discount, you build in a cushion of equity. That gives you power and control where you can mitigate your risk. After 2007, I was all about power, control, and mitigating risk.
As an investor, can you make money with non-performing notes? How does that work?
When we buy a non-performing note, there is a face value of the note. The Unpaid Principal Balance is also called the UPB. Let’s say that’s $100,000, but the market value of the property is only $80,000. That note is underwater. Those borrowers are underwater. When I buy a note, I buy it based on the current market value of the securing collateral, also known as the house. It’s $80,000, and I will buy it at a deep discount from there. It used to be we were able to buy notes anywhere between 40% and 50%, sometimes even a little less. Now it’s hovering around 55% to 60%, still quite a nice size equity cushion.
For that same $80,000 house, I’m spending $45,000 for the note. They will buy and build in a huge equity cushion. The borrower still owes me $100,000 because the unpaid principal balance is $100,000. I have a lot of flexibility and maneuverability to work with that borrower to either get them to reperform and start paying on their mortgage or sometimes our borrowers will give us what’s called a deed in lieu of foreclosure. They don’t want the house anymore but don’t want the foreclosure on their record.
They will deed us the property as payment in full. I can turn around and sell that house for $80,000 because that’s the market value of the property. That’s how I make money as a note investor in buying non-performing notes. The best part, though, is if we get it to reperform, not only am I generating chunks of cash. I’m also generating streams of monthly cashflow. I’m creating two different avenues of money coming into my pocket in the same vehicle, which is tremendous as far as I’m concerned.
Tell me a little bit more about that. How does that work?
In terms of the reperformance or the exit strategies because we have 23 different exit strategies in note investing. Remember, I’m risk-averse. With 23 different exit strategies that are avail, we are able to mitigate that risk. Were you asking about the reperforming situation and how we generate chunks and streams of cash?
Yes.
Getting a borrower to reperform is my favorite exit strategy that we use. It happens about a third of the time. We generally only use four main exit strategies but we still have 23 at our avail. Everybody knows about foreclosure. That’s one of our exit strategies. Sometimes, we have two. Short sale, everybody knows what a short sale is. It’s $100,000, and the borrower comes to us and says, “I have somebody that’s willing to buy it for $80,000. Will you accept it?” How fast do you think I’m going to say yes?
When you say something you need to do, just do it. Share on XDeed in lieu of foreclosure, I’ve already explained. The reperforming situation is my favorite. The borrower comes to us through our loss mitigation team. This is something I understand that I have a team in place. I have direct contact with our borrowers because I’ve got a very big heart, and everybody has got a story. I am not a licensed debt collector. The team that I pay is licensed, debt collectors.
They know all the CFPB rules and regulations. It’s well worth the small fee that I pay them per asset, per month, to deal directly with our borrowers. They are the liaison. Through our team, we talk with our borrowers and let us know that they want to stay. Let’s say that the same unpaid principal balance is $100,000, the house is only worth $80,000, and they haven’t paid for 2 or 3 years.
We get a lot of these that haven’t paid 2, 3, 4, even sometimes longer. They now owe us another $20,000 between arrearage, and maybe we have fronted some property taxes, so we don’t lose our collateral that’s securing our invested dollars. Let’s say the total amount due, the total legal balance is $120,000 but the house is only worth $80,000. There’s $40,000 on the hole.
They say they want to stay, had a medical condition, whatever, but now, they can pay. We are in a position where we can go to that borrower, and eventually, we do this through what’s called a forbearance agreement. We don’t do a permanent loan modification immediately. The borrower hasn’t paid for a while. They have to have a little skin in the game.
We will say to them, “We are going to require a reinstatement fee.” It’s usually somewhere around $2,500 to $5,000, depending. Believe me, when people want to stay in their homes, they figure out a way to come up with that money. There’s that chunk of cash. We will say to them, “We will put on hold the $40,000 that is underwater.”
We will do the forbearance agreement and a trial payment plan. You pay your reinstatement fee. We can do so many different things. We can lower interest rates and payments. We can create a new amortization schedule. We can stretch out their payments and make their payments lower. We can forgive some of the principal balance.
We will work out a payment plan that works for that borrower that works for us in terms of our numbers as well. If they pay for the first 4 to 6 months on time, every time, we will take half of that $40,000 and forgive it. If they pay on time, every time for the next 4 to 6 months, we will forgive the other half. At that point, we will put a permanent modification in place at $80,000, which is the market value of the property.
It is a more manageable mortgage for our borrower, at $80,000. We’ve created a chunk of cash at the beginning of this whole process. We’ve monthly cashflowed every single month. There are your streams of cash. At the end of the twelve months, we have a decision to make because we now have what’s called a season’s note.
There are plenty of note investors that are out there that like the performing notes because they like the monthly cashflow but they don’t want to be a landlord. They don’t want the tenants and toilets. They are willing to buy that performing seasoned note from us. We slightly discount it to another note investor. They are willing to buy that close to close to par, which is close to the $80,000. We will discount it a little bit and give them an equity cushion. You can see how that’s very profitable or we can hold onto it and keep cashflowing it. We do choose to do that as well.
That’s one of your exit strategies. I can totally see that you have a big heart. You want people to be able to keep their homes, and I feel the same way. It’s beautiful.
Especially after the 2007 crash, I have had life happen to me, and sometimes I have to take off my heart hat and put on my hard hat, and that’s never fun to do. My goal is to set out to help people. I’m in a position, by becoming the bank as a note investor, to do that for those that qualify, and not everybody qualifies but that’s a big thing for me.
You told us a little bit about your exit strategy, why don’t you walk us through the steps of acquiring a non-performing note?
Acquiring a non-performing note is very similar to any other type of real estate investing. There are two things that everybody looks for in real estate investing. One is deals, and the other is money. Note investing is no different. It’s about your network and networking. I like to think of investing as a more gentle form of real estate investing.
There is competition but it’s not nearly as fierce as the fix and flip market. You need to network. As everybody knows, your net worth is determined by your network. You need to get out there, start asking questions, start talking to people, go to REIA meetings, join BiggerPockets, and listen to podcasts. All those things are important to get you into the note space.
The interesting thing about the note space is at the asset managers. I used that word as an all-encompassing word. These are the people that handle portfolios for a variety of different sources, banks, hedge funds, other note investors, smaller commercial banks, community banks, credit unions, etc. The asset manager is the one that handles the portfolio and the disposition of the assets. Asset managers in the note space it’s very collaborative.
As you develop your relationship and your reputation with these asset managers, they will introduce you to other asset managers, which blew me away the first time that that happened to me. I thought, “Why on Earth would he do that?” You would think that there would be a lot more competition but there isn’t. That’s great too. If you do what you say you are going to do in the note space, and by the way, that is paramount, please do not waste these asset managers’ time. They do not like it, and you won’t get any more products. As long as you develop that relationship, they will help to catapult you to the next level.
You have to put action behind the desire. That's how you start. Share on XThat’s true with everybody, do what you say you are going to do. It’s also interesting how we don’t do what we say we are going to do for ourselves. There’s one thing about doing what you say you are going to do for other people but what about for yourself too? Part of building a blissful wealth empire is keeping your commitments to yourself, making yourself a priority and your promises a priority to yourself and others.
That’s such a hard thing for entrepreneurs because, as entrepreneurs, we put everybody else in front of us all the time, and it’s almost like we feel guilty if we take a spa day.
There are other ways. Yes, in the take care of yourself. That’s very important. The other thing is I’m committed to learning about real estate, and these are the steps that I’m going to take. Instead of putting off those steps, it’s to keep those promises. “Now I’m going to research notes or I’m going to send to this person to further that business.” Much of the timepieces of this can be intimidating.
It can be scary. They can feel overwhelming. Instead of keeping our promises, we procrastinate. That slowly chips away at our self-confidence. On all levels, whether it’s for your business, yourself or your family, keep your promises to yourself and the people around you. Tell me, what is the most rewarding part of investing in notes?
I get to create win-win situations for everybody. If I can help a borrower reperform and stay in their home, that is the most rewarding. We have had situations where we have had families and single moms that have a couple of kids that are going through a divorce. The big banks didn’t care. We came in and were able to help keep that family, that single mom, and her kids and their home. That is fulfilling and rewarding to me, more so than any amount of money. Having gone through and had life happen to me is the most rewarding part for me all day long.
Haven’t you loved hearing Paige talk about her notes investing strategy? Do you want to learn more from her? You can learn how to create real wealth with real estate-backed non-performing notes from June 10th to 12th. In Paige’s three-day, hands-on, interactive, virtual, and packed with information event, you will learn how to get started investing in notes so you can grow your nest egg, achieve your goals faster, retire early with peace of mind, create chunks of cash and streams of monthly cashflow. The options are endless, and you will be helping people stay in their homes.
Ladies in the green room before the show, Paige mentioned that this is the only event she’s offering this year. Don’t miss it. Otherwise, you will have to wait a long time to get this opportunity again. Take action now, so you can take advantage of this market. The opportunities in notes are staggering. See what all the buzz is about and reserve your seat now at BlissfulInvestor.com/notes. The virtual live event is from June 10th to 12th. Are you ready for three rapid-fire questions?
I am.
Tell us one super tip on getting started in real estate investing?
Take action. You can educate yourself to the cows come home but if you have analysis paralysis, you are never going to go anywhere. You got to put action behind the desire. That’s how you start.
What is one strategy for being successful in real estate investing?
This is a big one. To be successful, you have got to make the deal conform to you and who you are as an investor, not the other way around, do not ever conform to a deal. You set the guidelines, the outline, the bullet points, and what is your good risk tolerance and make the deal conform to you, do not conform to the deal.
What is one daily practice that you do that you would say contributes to your personal success?
I have integrity. We are all human. We all make mistakes. I don’t ever try and pull the wool over somebody’s eyes. If I make a mistake, I own up to it. People know when you are dealing with people and teams, money and emotions, there’s a big swirling around of all of that. As long as you stand in integrity and you behave that way, people will be understanding because life does happen. Mistakes are made, but don’t lie to people and don’t try and pull the wool over their eyes. Stand in your integrity, and own up to it. Believe me, and you will have more forgiveness and a better, stronger relationship if you behave that way. That’s how I conduct not only my business but my life.
Thank you so much for all of your words of wisdom for my audience. This show has been amazing.
Thank you for having me. I enjoyed it.
Don’t miss Paige’s upcoming three-day virtual live event from June 10th to 12th. It will be a long time before she’s going to be doing this again. Don’t miss it. Sign up now at BlissfulInvestor.com/notes. Thank you so much for joining Paige and me for this show. I look forward to seeing you next time. Until then, remember, goals without action are just streams. Get out there, take action and create the life your heart most deeply desires.
Paige Panzarello is the “Cashflow Chick”. Having been a Real Estate investor and entrepreneur for almost 25 years, Paige has experienced many facets of real estate investing. Her experience includes founding and running her own Residential and Commercial Construction and Acquisition companies, Buy and Hold residential and commercial real estate investing, Tax Deeds/Liens Investing, Fix and Flip (Residential Remodeling), and other forms to name a few. She currently focuses on Non-Performing Notes that she purchases all across the United States. Whether in notes, residential or commercial real estate, in California, Arizona, or nationwide, Paige has been successful in completing over $150 million in real estate transactions to date.
She has been a regularly featured guest on “The Cashflow Guys” podcast, and you can also find her on the “Best Ever Show” with Joe Fairless, “The Note Closers Show”, “Cashflow Ninja”, “Secrets to Real Estate Investing” and “Real Estate Investor Goddesses” podcasts, among many others. Paige has also been interviewed and highlighted in an article in the Wall Street Journal. She also speaks at various different Real Estate Investing clubs and conferences across the country.
Paige has been purchasing Non-Performing Notes (NPNs) since 2014, and she formed The Tryllion Group, which invests in Notes across the country.
Paige teaches the “Building Wealth with Notes” Workshop that drills down into the details of how to buy Non-Performing Notes, what to look for, due diligence to perform, and most importantly, how to mitigate risk. Her 10-week Master Class is a hands-on deep dive where Paige walks you through the nitty-gritty details to be a successful Note buyer.
Having experienced the hardship of the economic downturn of 2007, and what she calls “a very difficult learning experience”, Paige knows first-hand how “life can happen” to everyone. Her company was founded to help people in distress. Paige is also driven to help educate people on the importance of passive income, deal evaluation, money and debt management. She wants everyone to elevate their situation and become free of dependence on anyone or anything, so that when “life happens”, people will be ready, not broken.
Whether it is improving communities one house at a time, helping borrowers stay in their homes, or working with other investors to learn a new way to potentially earn higher returns for their investment dollars toward money cash flow or their retirement years, Paige is dedicated to helping people improve their lives in every way. She lives by the motto, “People first, profit second.”
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To listen to the EXTRA portion of this show go to RealEstateInvestingForWomenExtra.com
To see this program in video:
Search on Roku for Real Estate Investing 4 Women or go to this link: https://blissfulinvestor.com/biroku
On YouTube go to Real Estate Investing for Women
Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.
Raising capital is an important part of starting a business. And private money is one way to get your real estate investments financed. In this episode, we examine how as Moneeka Sawyer deep dives into raising money with real estate investor and educator, Amy Mahjoory. Amy has helped thousands of real estate investors with private money, walking us through each step. From building relationships to crafting your pitch, Amy lets us have a look at her process. Tune in and learn more about building a real estate business right here.
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I am excited to welcome to the show, Amy Mahjoory. She is a real estate investor and educator, HGTV personality, bestselling author, and keynote speaker. Her life didn’t start in real estate. After fourteen years in Corporate America, she had her fill working for other people. Although she was a highly recognized global leader in procurement, logistics, and operations management for Dell Computers, she decided that a traditional education combined with the false security of a 9:00 to 5:00 was not producing the results she wanted.
Real estate was the game-changer. She has been investing in real estate over the last several years. During that time, she has raised well over $20 million in private money. As a result of her immediate success, she went on to resign from her corporate job to pursue her passion for real estate. Shortly thereafter, she signed a contract with HGTV and began coaching real estate investors all over the country on the same creative rapport and trust-building strategies, systems and scripts that she still uses in her business now. Here is the best part, all of this can be done without having to depend on friends and family members for private money. This is her new passion and focus.
She helps her students transform their minds so that they can feel confident raising private money. She takes the fear out of raising capital and breaks her systems down into a methodical and easy-to-follow system. Her greatest achievements go beyond what she has accomplished herself. Many people become successful in real estate, but her talent is helping others become successful themselves. She has a genuine interest in helping others succeed. Most of her success originates from her streamlined operations and proven systems. She changes people’s lives. Amy, welcome to the show.
How are you? It’s great to be here with that warm welcome.
This is what I love about you. Your bio is so much more about what you’ve done for others. It’s not all about, “I’ve accomplished that,” because you’ve accomplished quite a lot. It’s pretty amazing. Thank you for that. Can you talk a little bit about your story? How did you transition from corporate to entrepreneurship?
Surround yourself with people on a similar path. Believe in yourself, and you will do great things.
My background is very traditional. Like many people out there, I was raised to go to school and get good grades, get a job at a secured stable company, and collect my paycheck for the next 25 years until I retired. The transition for me was easy because once I realized real estate was my new path, I had goals and was committed. I invested in coaching and mentorship. Where it became challenging was the lack of support from my friends and family members, specifically my dad. That’s a whole other conversation.
For me, I’m a product of the system. A lot of people out there can relate to similar situations and losing friendships along the way. It’s always like, “Perseverance will prevail. Keep your head down. Surround yourself with people who are on a similar path. Believe in yourself and you will do great things.” For me, it was an easy transition because I knew I was going to do it. I was committed to doing it.
Some people are committed but they second guess. I love the power of, “I’m committed, even if my dad doesn’t like it.” Many of us are influenced by our families. “People may not like it. It doesn’t matter. I’m doing it.”
Once you know your role and you’re confident in who you are and what you’re doing, it makes that decision-making process so much easier. At the end of the day, I still have to do what’s right for me and my family while respecting my dad, for example. That’s why I believe so much in coaching. The reason I had so much immediate success was because of my coach. If I didn’t know what I was doing, I worked at the corporate for fourteen years, but they helped me with that fast track to success which was cool.
Talk to me a little bit more about overcoming the roadblocks that maybe family and friends put in front of you. A lot of us women are susceptible to that and experience that.
The hard part for me was I’m very sensitive. I wear my heart on my sleeve and I don’t like disappointing my parents, even as an adult. I always seek out my parents’ approval. I want them to be proud of me. They are now. My dad is my biggest cheerleader now. It was very hard for me, more so losing my two best girlfriends during that transition because I was so excited and passionate. I know real estate can be a game-changer for everyone. That’s why I coach and preach it. They didn’t want to hear it. Until this day, I still believe that I drove them away from me.
It was very hard. I cried for years. Even when I speak on stage, I share this example and I get emotional. However, I’ve also learned that friendships are seasonal. People come in and out of our lives for a reason and their purpose was served. I made a bunch of amazing friendships along the way. I never expected my entire inner and outer circle now to be other real estate investors, entrepreneurs and business owners. Our girls’ trips are masterminds. Don’t get me wrong, I still have my OGs. We have fun and go out. It’s just different.
For me, it’s the same way. When I do ladies’ weekend away, we’re ten real estate investors and professionals in that industry. Not a single one of us is an agent. Just because you’re in real estate does not mean that you need to be an agent. I want to emphasize that again. There are a lot of people in the industry that do a lot of this stuff around what we do. It’s so interesting because I remember when I got started with this show, I’m so passionate about real estate anyways, but it’s always been my side hustle. This is what brought me into this fear of learning more about real estate, expanding my own influence, and also my own learning. That’s why I keep going because I learned so much.
Suddenly, I’m having these real estate conversations with all my friends. That’s not what we used to talk about before. People are getting a little bit uncomfortable. I had several friends that were like, “I’m totally inspired by you. I’m going to go get my real estate agent license.” I’m like, “No, that’s not what we’re talking about. We’re not talking about getting another job and not investing and not growing your own wealth, and doing that for other people. We’re talking about this.”
Over and over again, “Don’t get your license. Don’t spend all your time on a license. Go get a mentor, learn to be an investor.” I lost so many friends because they got tired of hearing, “Don’t spend all your time and money becoming an agent,” because I was pretty bullheaded about it. I can see what happens when you spend all that time and money doing that. It does not grow your wealth and freedom. In a lot of cases, it takes away your freedom. Some people want to do that. That’s great, but that’s not the strategy for becoming an investor necessarily. I had the same experience, lots of nights crying because people dumped me.
It’s part of the process and journey. We’re going to have the highs, lows, wins, losses, make money and lose it all. I had this conversation with a girl who was at my LA event. She was like, “I’m going to go get my license,” and I was like, “Why?” She said, “Don’t I need to?” I’m like, “No. Don’t get your license.”
For those of you who may not already know this, there are so many ways where we can still generate referral fees and additional income without being a realtor by referring people to realtors. I always believe in working smarter, not harder. I’m not going to spend time getting a license when I don’t need it to list my own properties. I don’t want to list someone else’s properties because that’s another job to your point.
The other thing is once you have a license, you have to hang it. You’re legally obligated to hang it. You have an obligation now to a broker. That broker is going to have expectations. Every year, you have to do your education to renew and to get your hours. You have to renew your license every four years. It’s been a long time since I had my license, so these numbers may be different and they’re different in different states, but there’s a lot involved in that.
In California and a lot of states, you have to disclose that you’re a realtor, which means you often lose offers because people don’t trust a realtor-buyer sometimes. I found that to be the case for me too. It was a complete hindrance in my business and took all this time and energy. I want to work 4 to 10 hours a month. That was a lot more time and energy that was getting put into my business that wasn’t necessary. Talk to us about your transition to HGTV. How did that happen? What did that do for you?
I did have a goal when I first started to be on TV. I didn’t share it with many people. I wanted my own show. I was in the middle of hiring a virtual assistant. She was 21 years old. I was surprised when she asked me, “What are your short and long-term goals?” I was like, “Who is this girl?” I loved it and appreciated it. I ended up hiring her and I said, “One of my goals is to get on TV,” and by having a voice. I always talk about word of mouth going a very long way. She responds with, “My mom knows a producer at HGTV, would you like an introduction?”
I said, “What show?” She said, “House Hunters,” which many of us know that show. I respectfully declined her offer because I thought to myself, “I don’t want to be on House Hunters. I want my own show.” Two days later, I thought to myself, “Amy, what are you doing? You wrote a book on networking. Get your foot into the door with this lady and see what happens.” That’s what I did. I had a snowball effect. I hit it off. I was on House Hunters. We did a four-part mini-series, but it’s cool because they broke the mold with me.
Everyone you encounter is a prospective private money lender.
In the 12 or 15 years at that time that they had been filming, they had never had an investor on the show. They showed my transition out of Corporate America into real estate on the show. My contractor walked through projects before, during and after. That was cool and it was great for credibility. The relationships, I still have and cherish until this day. I realized I don’t want my own show because it is a lot of work and that’s not a priority for me anymore.
For a long time, I thought I wanted my own show and then I realized there’s this thing. Ladies, this is relevant to you too. How many times are you shooting for something because you think it would be cool? You’re afraid of missing out. You want to have that credibility and whatever it is in your life that you’re looking for that lifts you, but so much that we drive towards is not serving our core values or serving our dreams. This is something that I’m focusing on now on the backside of the pandemic where I’ve been sitting at home for two years. I’ve had so much time to think about, “What is it that makes my heart sing?”
Traveling and speaking, I was gone every single weekend. I remember the year before the pandemic, I was home for six weekends out of the entire year because I was traveling. I miss my husband, my little dog, my family and my life, but I was doing it because it was what was expected, it gave me more credibility, got my voice and message out there, and all of those things, but it wasn’t doing it in a way that supported the bliss of my own life.
As we move forward, I’ve realized, “No, I don’t want a television show. I don’t want to be working that hard. I want to be working hard on the things that are going to reach my goals and are aligned with my own core values and the things that make me happy.” I love that you mentioned that because we can have so many opportunities. Which ones do we choose?
I hear you talking and I hear myself. We were the exact same. That’s the only reason I wrote the book. I wrote this bestselling book because all my friends were writing a book and I’m like, “That’s the next thing to do. I got to beat my friends. I got to be bigger and better.” Now, I love what I do and it’s the only thing I want to do. I’ve cut back on speaking and all these other things. I don’t care anymore. I want to do genuinely what makes me happy, but I also treat it as a business and capitalize on it. How do we do that?
Talk about what you do.
I never thought I would be a nationwide coach showing other investors all over the country how to raise private money. That’s what I do now. I was a leader at Dell, but I was never a manager of people. I was always an individual contributor. When I got into real estate, I never thought I would be hiring a team of twenty people and getting on stage and being on TV. I was super shy growing up. For the first eight years of my real estate career, investors kept saying, “How did you raise all this capital? You must have asked your friends and family.” I was like, “No, it’s the opposite because I’m so stubborn.”
Once they heard that out, they were like, “What list did you buy?” I have never bought a list to target private money lenders. If you have, great. I would love to hear how your experience was. I launched a coaching program a few years ago, once my daughter turned one because I wanted to be a soccer mom. Now, I get to still stay connected with investors all over the country from the comfort of my own home while changing their lives and showing them how to raise capital to get 100% funding for their deals. That’s my main focus now. I’m still an active investor so is my husband, commercial, residential and all that stuff, but now I’m a coach myself and it’s on one topic.
The topic that you focus on specifically is private money. I want you to dive a little bit deeper because the very first time that you and I connected, everything you said was like magic. I was like, “That’s so cool.” That’s why I wanted to bring you on. Tell us a little bit more about the private money angle. I know that the way that you approach it is different. You’re not going after friends and family. At least, in the beginning, you opted out of that.
I still don’t because I’m stubborn. If you guys get out there and you listen to podcasts and read books, you take other coaching programs, the majority, if not every real estate educator out there will say, “Raising capital is easy. Go ask your friends and family members.” What if you don’t want to? What if they’re not supportive? What if they’re not in a position to invest? How do we get out there and build rapport and trust with strangers?
I’m talking about your Uber driver, cashiers at a grocery store, people at airports, church communities, sporting events, happy hour, anyone and everyone you encounter is a perspective private money lender. How do we make those mindset shifts? Start planting seeds to open up those conversations to coffee talks where you get them to ultimately invest with you. What I teach is raising capital from people who aren’t even a part of your inner circle. I have students who want to target their friends and family members, and I show them how to have those conversations as well.
I have taken her online course. It’s phenomenal. Ladies, you know that I will not recommend a course unless I’ve vetted and liked it. Many of you asked me, “Moneeka, if you’re only working 4 to 10 hours a month on your real estate business, what’s all this other time? Why are you always so busy?” First of all, this show takes a huge amount of my time because I want it to be the very best for you, but the other thing is I will not recommend anything to you that I have not been through myself.
I take a lot of coursework, not that I need it. I’m not doing this for me. I’ve got my business, but I do love to learn and I do want to get to know the people that I am doing business and partnering with, so I vet their courses. Over the last few years, I’ve vetted twenty courses and only two that I have recommended. It’s a lot of work that goes into that. I’ve never shared this before, but this is what I do. If I’m going to recommend it to you, I’ve been through it or one of you have been through it.
I meet with some of you and you tell me, “I have this great coach. I’ve got a great program.” That’s how I met Mark Willis. Someone else recommended him to me because they loved working with him. You’ve heard from him a few times. A lot of it is recommendations and coursework. Many times, I’ve done the investing with them before I’ll recommend them. I don’t vet everybody that’s on the show and that we do courses for, but I will tell you if I’ve gone through their coursework and I have with Amy. That allows you to feel a little bit more comfortable about the recommendation. I do want to be clear, I don’t vet everybody on the show.
Some of the people out there who know me or many of you who may not know me, I’m raw, real and direct. I’m very approachable and easy to talk to. I am not scripted. It’s a proven system. It’s stuff that I’ve been doing for many years. I’m tested and fine-tuned. If you are coachable and can follow steps, I’ll hand you everything you need on a silver platter, “Do this, call this person, say that. Call me back when they do this.” You will have success and can raise unlimited capital if that’s aligned with your goals. All of our goals are different.
Having money is a good problem to have.
It’s cool because, with private money, there are endless opportunities. You don’t have to flip or wholesale. Buy five rental properties tomorrow with private money. Start a fund and invest in commercial syndication. Invest in a multifamily deal. There is so much we can do. I’ve got mortgage brokers and realtors who learn how to raise capital because all they want to do is generate referral fees for their investor clients. Having money is a good problem to have. Let’s educate people on why they should invest with us.
Do you find that when you raise the money, you should have some idea of where it’s going to go before you raise the money? They’re excited about giving you money and then you stalled.
The answer is no, we do not need to have a deal right now. We don’t want to wait until we have a deal. For those of you who are looking for a deal, whatever your strategy is, we want to be looking for deals and raising money at the same time. Even though I’m telling you that you’re going to raise money from your Uber driver, which is what I did and what you can do as well, it is rapport-based lending. We’re building a relationship and developing trust. You can do this in as little as three weeks, but you don’t want to wait until you have a property under contract. You want to be proactive in that skillset.
You’ve told us a little bit about what makes your course different. You’re talking about not going to friends and family, and doing the fundraise simultaneously. There are some other special things about your course.
I know a lot of big and small name educators out there and nobody teaches private money the way I do. No one teaches how to get creative and think outside the box. I have over 54 different creative trust and rapport-building strategies scripts and templates. My course is a done for you system. I give you all twelve of my credibility pieces, all my contracts, and my list of FAQs. What’s cool about the program is the online portion is eight different modules. Each module is built upon the previous one. In order to have success, you want to come and watch the videos, and do the action items in order of priority because it all means to one another.
I don’t guarantee success and I never will. I have a 90-day money-back guarantee because I can and it works if you follow the system. What’s also unique about my program is I give you lifelong access. Not just to your online curriculum which I’m also fine-tuning and tweaking because I’m still an active investor, but you get lifelong coaching with me that does not expire. I’m not going to call you six months later and be like, “Your coaching is expired. Would you like to reinvest?” That’s it. One investment, lifetime access. It’s a no-brainer.
It’s unheard of. While we’re talking about the course and since you ladies already know a little bit about it, Amy and I are doing a few things together for you. We want to do a webinar. We’re calling the webinar Grow and Scale Your Real Estate Empire with Private Money. We’re going to be doing that together so you can meet Amy, ask questions live, and all of that stuff. If you want to join us, go to BlissfulInvestor.com/PMWebinar. The webinar is going to be held on Thursday, April 7th, 2022 from 1:00 to 2:30 Pacific time. Let’s talk about that a little bit more. What are we going to be covering, then I’ll talk more about the coursework.
My webinars are pretty insightful and eye-opening. People are walking away mind blown, which is cool. We have plenty of time in the end for Q and A so I got you. I always keep it simple and to the point. I always focus on three things. Number one, what is private money? Who are we targeting? Who aren’t we targeting? Where is it? Number three, how do we obtain it? How do we get our hands on it?
When you understand all three of those points, you can obtain 100% funding for your deals moving forward. This is regardless of your experience, credit, and whether or not you’re doing this part-time or full-time. None of that matters. Follow these proven systems, be coachable, and you will have success. We’ll get into some of those strategies during the webinars, so make sure you guys attend.
Grow and Scale Your Real Estate Empire with Private Money, Thursday, April 7th, 2022, 1:00 to 2:30. Go to BlissfulInvestor.com/PMWebinar. Some of you may be like, “I’m all-in. I want to do the course,” join us for the webinar also. If you want to do that, Amy’s already shared a little bit about the coursework. Do you want to give us a few more details before I give them some links?
One of the first things I have my students do is start building our foundation and getting ready to raise capital as early as module one. One of the key takeaways from module one is what I refer to as our Four-Second Power Pitch. In four seconds, you are going to explain to anyone and everyone, the minute you leave your house, who you are and what you do by dangling that carrot and getting them to ask you more questions about it.
The Four-Second Power Pitch is how I got Larry, a retired physician who was my Uber driver to become my money lender. That’s going to be step one. As we build our foundation, and there are a lot of things that go with building a foundation, how do we start to take action? It’s with your Four-Second Power Pitch. The minute you leave your house, anyone you encounter is a prospective private money lender. What do you say? It’s your Four-Second Power Pitch.
For our ladies that are subscribed to EXTRA, she’s going to give us a Four-Second Power Pitch in EXTRA. In that first module, she’ll be covering that. That’s the foundational building block. That’s where we start. From there, there’s a world of information in the course.
That’s opening up the door to having ongoing conversations with each of your private money lenders. Step two is, how do we take action? How do we find the people to book these coffee talks with? At these coffee talks, what do we even say to them? That’s going to get into all your credibility pieces and all the content that I give you. Don’t worry about what that looks like.
If you are in and ready to go, you can get her course. Go to BlissfulInvestor.com/PrivateMoney. That’s for the full-pay option. Her courses are insanely inexpensive. I can’t believe that she offers all this information for this little amount. It’s a good deal. If you can’t make the full payments right away, you want to do a payment plan, she offers that. She wants to make sure that everybody can get the advantages of this coursework. If you want to do a payment plan, go to BlissfulInvestor.com/PrivateMoneyEasy. Is there anything else you wanted to add?
I don’t think so. It’s a lot of fun. It’s a tight-knit community. It’s like a family. We got each other’s backs. A lot of us develop friendships and end up hanging out outside of our work and coaching environment, but you think about what if you could raise six figures in as little as 21 days. If you can raise six figures, how much more can you raise? What would your business and life look like?
You never know who you’re talking to. You never know who is standing in front of you. Be respectful, and follow the golden rule.
You can sit out there and go read a bunch of books and listen to a hundred podcasts, but why not leverage from my years of experience, lessons learned and mistakes? Stop posting desperately on Facebook groups. I see this all the time. Get the system in place and position yourself as a polished professional poised for aggressive growth. Get out there and do everything you’ve ever dreamed of when it comes to growing your real estate business. You can do it.
That’s the thing. Us real estate investors, what is it that we love? Leverage. Leverage when we’re purchasing and other people’s information. I love that you said it that way. Leverage her years of experience to fast-track yourself. Thank you so much for all that you offered in this part of the show.
It was great being here. Thank you so much for the opportunity to chat with you and your audience. I look forward to coming back.
We got more on EXTRA but before we move on to that, let’s talk about our three Rapid-fire questions. The first one is, what is the super tip on getting started investing in real estate?
Number one is to commit to it and decide that, whether or not it’s for you. Commit and then set your goals up.
What is number two? What is the strategy for being successful in real estate investing?
Once we have our goal, because thoughts expand, number two is to get after it. Get out there and take action. For example, take my Four-Second Power Pitch and start implementing it every single day. Practice it at home. Don’t just sit there and talk about it and do it. That’s why I could do a lot of these implementation workshops. We can sit here and talk about it and take a bunch of notes that you’re going to throw in the garbage, or we can meet up live and start taking action and see results. Just do it.
What is one daily practice that you use that you would say contributes to your personal success?
For me, it was treating anyone and everyone I encounter the minute I leave my house as an equal and specifically private money lender. I have struggled in the past with anger management. I had an anger management journal. I had a very low tolerance for poor customer service regardless of the industry. I’m comfortable saying no. I would go off on people. I would be rude to them if they were rude back.
Once I decided to commit to being a real estate investor and a business owner, I said to myself, “You can’t talk to people this way. You never know who you’re talking to. You never know who is standing in front of you.” Be respectful, the golden rule from here on out. Anyone and everyone you encounter, treat them as equal and better yet, target them as private money lenders. How do you do that? My Four-Second Power Pitch. Everything is very closely linked to one another.
One of the things is that how we do anything is how we do everything. If you have to improve yourself or your business, you’re improving yourself for your life. That’s what blissful investing is all about. It’s who are you getting to become as you’re building your wealth because that’s the person that you are going to be when you’re wealthy. As you improve yourself, you’re treating people with a little bit more respect or a lot more respect whatever. That’s going to show up in every area of your life.
It’s going to show up in how you bring up your children. Our businesses help us to grow. They help us to become a better version of ourselves. I love that example. Nobody has ever admitted something like that on this show but it’s so amazing. Being vulnerable and allowing people to see that we all grow is a perfect example of that.
Thank you. I had a therapy session. I got personal and professional coaches. I’m like all of you. I’m still an investor and a student. All I’m doing with you is sharing the secrets behind some of my success. I’ve had plenty of failures too. What you choose to do with it is on you. I invite you to consider taking action, invest in coaching whether it’s with me or someone else, and start seeing results sooner than later.
Join us for our webinar. You can get to know Amy more. I always love meeting with you, Ladies. I’m trying to do this once a month. It’s like a community. Let’s get together. Several of you come to every single webinar, so I’m getting to know you. I’m loving that. Again, it’s on Thursday, April 7th, 2022 from 1:00 to 2:30 Pacific time, go to BlissfulInvestor.com/PMWebinar. Come join us for that. We’ve got more.
Stay tuned for EXTRA. We’re going to be talking about the Four-Second Power Pitch. You get that for free if you are subscribed to EXTRA. If you’re not subscribed to EXTRA, but would like to be, this might be the time. Go to RealEstateInvestingForWomenEXTRA.com. You get the first seven days for free. For those of you that are leaving Amy and me now, thank you so much for joining us. I always love spending time with you and I look forward to next time. Until then, remember, goals without action are just dreams. Get out there, take action, and create the life your heart deeply desires. I’ll see you soon.
I’m a Real Estate Investor & Educator, Best Selling Author, HGTV Personality & Keynote Speaker who built my business by Networking w/ A Purpose!
I am lucky to be able to travel the country, doing what I want – when I want, with who I want.
After building multiple businesses and through many lessons learned, I am able to enjoy my time coaching and mentoring real estate investors all over the country on how they too can grow and scale their real estate business by CONFIDENTLY raising private money!
The most important concept I teach is that with the right attitude, anything is possible.
I was born and raised in the midwest in one of the tightest families you’ll ever meet!
My mom and her two sisters married my dad and his two brothers before immigrating to America and no, none of it was arranged. They decided to buy homes within three miles of one another which is where they raised all of us! Although I technically have one brother, I always say that I am one of seven since I have five double cousins, we all look the same and we grew up within three miles of one another.
After attending undergrad at Michigan State University, I moved away from home for the first time to Austin, Texas where I landed a job working for Dell Inc. After working in Corporate America for over fourteen years, I was doing well, but felt like my true potential was elsewhere. I was completely burnt out and had no passion for the work I was doing. I knew I needed a change.
During my spare time, I was glued to all of those home renovation shows. I absolutely loved the idea of taking an old dumpy house and turning it into something new and modern!
Although it may have sounded a bit ambitious and even unrealistic, especially since I had no previous knowledge of the real estate market, my mind was set! I was on a brand new mission prepared to learn how I too could learn how to buy, renovate and then sell distressed properties.
In my hunt for quality real estate investing education, I found mentors Than Merrill, Paul Esajian and JD Esajian from A&E’s hit TV show, Flip This House. With their ongoing support, guidance and trust, my very first company was born.
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Moneeka Sawyer is often described as one of the most blissful people you will ever meet. She has been investing in Real Estate for over 20 years, so has been through all the different cycles of the market. Still, she has turned $10,000 into over $5,000,000, working only 5-10 hours per MONTH with very little stress.
While building her multi-million dollar business, she has traveled to over 55 countries, dances every single day, supports causes that are important to her, and spends lots of time with her husband of over 20 years.
She is the international best-selling author of the multiple award-winning books “Choose Bliss: The Power and Practice of Joy and Contentment” and “Real Estate Investing for Women: Expert Conversations to Increase Wealth and Happiness the Blissful Way.”
Moneeka has been featured on stages including Carnegie Hall and Nasdaq, radio, podcasts such as Achieve Your Goals with Hal Elrod, and TV stations including ABC, CBS, FOX, and the CW, impacting over 150 million people.